International Entrepreneurship: Expanding Business in New Markets

INTERNATIONAL
ENTREPRENEURSHIP

TABLE OF CONTENTS
• Introduction
• Research products
• Research appropriate market
• Country/ regions
• Analysis and evaluation of the information
• Justification to two target markets
• Marketing entry strategy
• Marketing mix
• Explanation of reasoning and
justification of decisions
• Conclusion
• References

INTRODUCTION
International entrepreneurship can be defined as the expansion of a business in different
geographical locations. While formulating a decision regarding expanding in a new
country it is very important for the organisations to make sure that appropriate actions are
taken for this purpose. This presentation is based upon eggfree cake box limited which is a
UK based entity and planning to attain organic growth. This presentation overs various
topics such as research product, market, countries, target market, entry strategies,
marketing mix etc.

RESEARCH PRODUCTS
Eggfree cake box limited is one of the finest bakeries in united kingdom which is offering
eggless cakes to the customers according to their requirements and choices. There are
various types of products which are offered by it which are wedding, birthday, anniversary
etc. Cakes. The organization also provides facility of customized cakes in which it allows
them to provide a picture which they want to stick on the cake. They also provide cakes in
different shapes which are round and square. In order to determine the competitors porter's
five force model could be used.