Land Rover Marketing Strategy: Assignment

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Added on 2020-10-23

Land Rover Marketing Strategy: Assignment

Added on 2020-10-23

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Land Rover Marketing Strategy: Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3(a) Overview of UK car manufacturing market.....................................................................3(b) Identify the main factors influencing company's operations............................................4(c) analysis of marketing performance and strategy of Land Rover......................................6TASK 2 ...........................................................................................................................................7Covered in PPT.......................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

Land Rover Marketing Strategy: Assignment_2

INTRODUCTIONMarketing is defined as a process or activity exploring, creating and promoting products orservices which can satisfy the customers' needs. An organisation perform functions to identifymarket and potential buyers who are willing to you purchase the goods (Harmeling, and Et. Al.,2017). The company chosen for the report is Land Rover located at Whitley, Coventry, UnitedKingdom. Further, it covers overview of UK car manufacturing market, main factors affectingcompany’s operations, and analysis of marketing performance and strategy of the selectedcompany. Furthermore, market environment of UK car manufacturing together with company’smarketing mix strategy and current marketing performance are also provided in this assignment. TASK 1(a) Overview of UK car manufacturing marketAutomotive industry in UK is recognised for manufacturing cars in premium and sportssegment. It has local such as Land Rover, The Lister Motor Company Ltd., Aston Martin,Bentley etc. as well as international players like Honda, Toyota, Nissan many more. The historyof the market states the expansion and progress which gained it the position of second largestmanufacturer of cars in the world and the largest exporter. However, due to cut throatcompetition by France, Germany and Japan, it had to face significant lower growth. According to 2018 date as provided by UK government officials, it has built over 1.5million cars and about 1.23 million were exported across the world which accounted for 81.5percent of Total production. Furthermore, it is a vital part of UK economy which earned turnoverof euro 82 billion and Euro 20.2 2 billion was value added. Also, almost 186000 individuals areemployed directly in manufacturing. Along with this, about 3.65 billion Euro is invested everyyear for conducting research and development in automotive (Copuš and Čarnogurský, 2017). Manufacturers in UK producers more than 70 different models of cars and has a bunch ofsome most skilled and capable engineers in the world. All the companies operating in UK markethave shifted the process and procedure to more advanced technologies. Furthermore,environmental factors are being taken care by reducing pollution. The government in the countrysupports all the domestic producers by providing them adequate financial assistance. Theentrance of globalised manufacturers have posted it limit switch has created cut throat

Land Rover Marketing Strategy: Assignment_3

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Land Rover Marketing Strategy: Assignment