Measuring Success: A Corporate Social Responsibility Analysis of Land Securities Group Plc

This report analyzes the corporate social responsibility of Land Securities Group Plc, including the triple bottom line, financial statement ratios, KPIs, CSR pyramid, competitive analysis, and balanced scorecard.

Measuring Success

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. The Triple bottom Line of Land Securities Group Plc...........................................................3
2. Differentiate the company financial statement based on ratio calculation:............................4
3. Justify and detailed the KPIs of land securities group Plc......................................................6
4. Describe the Corporate Social Responsibility Pyramid of Land Securities Group Plc. ........7
5.Competitive analysis for Land Securities Group Plc...............................................................8
6.Explanation of Balance Scorecard of the Land Securities Group Plc......................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In the following report, the of corporate social responsibility are described in which the
main target of the organization is to protect and improve the surroundings. The company self
regulate this corporate social responsibility program for betterments. In this process the
organization ensure that the business activity which they are working is helpful or not in relation
to environment and economy. This below report determine, all information which related to
Land Security Group Plc. In this report following points are discussed and analysed such as,
triple bottom line, two years financial ratios analysis, Key performance of indicators, CSR
pyramids, Competitor analysis and balanced scorecards(Rae., 2021).
MAIN BODY
1. The Triple bottom Line of Land Securities Group Plc.
In this company the activity are regulate according to their rules and regulation which helps in
providing motivation to the population. From this factor the main focus of the company is to
manage the work according to the situation of the environment. It also change the working
climate by analysing the inequalities in the communities. These type of organization are also
work in a partnership with other organization by analysing the stability of the other in the
market. These factors are discussed below:
Creating Jobs and opportunities: It is the most easy and important factor for improving
the company standard and position in the market place. By creating more jobs and opportunities
more numbers of job seekers are attracted from this the company have a great chance to select
the candidate who are capable and knowledgable for this position(Stocker., 2021).
Effective and efficient use of natural resource: It is the responsibility of all the
organization to minimize the use of natural resources because this step helps all the population.
Less use of natural resources help to improve the living on earth.
Innovation and sustainable design: The company need to design and innovate the
structure of the organization that is beneficial for environment and the organization
surroundings. Due to this step, the valuable thoughts are delivered to the customers .
The organization also try to maintain the business activities in such a way which transitioning the
working is equal to net zero. The net zero means the total number of carbon emission is equal to

zero. The rate of carbon emission in department of operation is added by the company is net zero
which means it is the responsibility or an order for the operation portfolio of the company to do a
activity with 100% use of renewable resources. By doing this practice the renewable resource of
the company also increases. Continuous decrease in use of carbon emission associate with
construction practices. The organization always focus on science based targets
initiative(Zaychikova., 2021).
2. Differentiate the company financial statement based on ratio calculation:
Liquidity Ratio: It is the ratio which derived the company position in terms of liquidity. It is
calculated by dividing current assets to current liabilities. If the current assets of the company is
greater than current liabilities then it means the liquidity position of the company is good.
Current ratio and Quick ratio are types of liquidity ratio.
Current Ratio = Current Asset / Current Liabilities
In year 2019 = 524 / 1225
= 0.43: 1
In year 2020 = 1859 / 1249
= 1.49: 1
Quick Ratio = Quick Assets / Current Liabilities
In year 2019 = 501 / 1225
= 0.41: 1
In year 2020 = 1835 / 1249
= 1.44: 1
Interpretation: In the above calculation of liquidity ratio, In year 2020 the current assets of the
company is greater than current liability. The ideal ratio of liquidity ratio is 2:1 which means it
both the year the company cannot able to pay of their liabilities during the current financial year
out of the assets they hold their in.
Profitability Ratio: The ratio which is helpful to calculate the company profit generating
capacity is called profitability ratio. It is useful for analysing the financial risk occurs in an
organization. This ratio provide the total profit generated by the company at the end of the
financial year.
Gross Profit = Gross profit / Sales * 100
In year 2019 = (-40 / 757) * 100

= (-0.05284) * 100
= -5.28 %
In year 2020 = (-690 / 741) * 100
= (0.9311) * 100
= -93.11 %
Net Profit = Net Profit / Sales * 100
In year 2019 = (-123 / 757) * 100)
= (-0.1624) * 100
= -16.24 %
In year 2020 = (-119 / 741) * 100)
= (-0.1605) * 100
= -16.05 %
Interpretation: From the above calculation it has been concluded that during the year 2019 and
2020 the operating margins of the organization are negative which reflects that they are under
performing in terms of utilizations of their fixed assets and other resources in the from of
manpower and labour force that place a crucial part in the performance of entity.
Solvency Ratio: This ratio is useful for analysing the monetary position of the company in able
to cover the financial risk of the company. In simple words, the solvency ratio also refers to key
component of financial risk.
Debt equity Ratio = Debt / Equity
In year 2019 = 2889 / 9920
= 0.29 Times
In year 2020 = 4361 / 8750
= 0.50 Times
Interest Coverage Ratio = Earnings before interest and tax / Interest on long term debt
In year 2019 = 40 / (10)
= -4
In year 2020 = 690 / (165)
= -4.18
Interpretation: The interest coverage ratio and debt equity ratio shows solvency of an
organization that whether they are able to bear the fixed interest cost associated with debt

holders. In both the above year their profitability are negative and due to this factors they are not
able to pay interest in due course of intervals to their stakeholders which needs to be monitor for
future goals of the organization and also retention of stakeholder in the entity as their needs must
be satisfied
Efficiency Ratio: Efficiency ratio is a type of ratio which determine the company efficiency
which means the company analyse that how minimum time uses its assets to generate
sales(Hussein., 2021).
Stock turnover ratio = Cost of Goods Sold / Average Inventory
In year 2019 = 271 / 23
= 11.78 Times
In year 2020 = 274 / 24
= 10.29 Times
Interpretation: From the above calculation during 2019 and 2020 the company shows that 2019
the company generate sales in 11.78 times and in 2020 is 10.29 which means in year 2020 the
company decreases the sales in 1.48 times.
3. Justify and detailed the KPIs of land securities group Plc.
These are the function which is helpful for proper determining and motivating the company in
terms of future performing task. Research and development of the company are effected by this
field for collecting the estimate or useful information about the company.
Social Belief: The company is effected in the year 2020 in such a way where the
company Land securities Group's authority has provide the social belief of the business. In this
company the KPIs are fully in control or business hand because the organization has proper
procedure to command the activity. The data which are related to the third party supplier helpful
in putting the assumptions and also have a advocate knowledge which are connected with the
beliefs of the firm. The area of this organization is very large hence, it believes on more
improvement, appraisal and value to this area(Dumford and Miller., 2018).
Safety Measures: The company place the useful or safety factors to the competitor in
order to take safety benefits for assigning the agreement in the platform of social networking
sites of an enterprises. The company perform the task according to the internal attribute. It also
keep in mind that the personal information is stay confidential for analysing the field where the
company have to perform the activity.

4. Describe the Corporate Social Responsibility Pyramid of Land Securities Group Plc.
Corporate social responsibility of the organization are discussed by explaining four major
stages of the company which include economic, legal, ethical, philanthropic duty. The following
major types are described as:
Economic Duty: It refers as a duty which require population for analysing the situation with
transparency and effective measures in order to explain the discrimination. But in terms of Land
Securities group the definition the economic duty is the less assurance pyramid in order to
increase the profit of the organization. This activity is very lengthy which include several and
some necessary task to make the profits for the company. Due to this unsuccessful practice the
company suffers from decrease in employees and gains(Agarwal., 2020).
Legal Duty: It is the duty and responsibility of all the organization or firm to regulate the work
according to the law of the country. This duty is the second most important duty of the
organization as per pyramid. If the company do not follow this rule then they have to suffer. It
include various laws and sections such as company law, taxation and income tax. The
organization always try to focus on covering all the regularity and rules that effect in future.
Ethical duty – Ethical responsibility in CSR pyramid refers to the society's expectations towards
the organisation to conduct and manage their business in an ethical manner. Ethical
responsibility includes the embraced activities of organisations, particular standards and
practices that haven't been mentioned in writing, but still on expectations.
It assumes the following things :
 The performance of company should be consistent with society expectations.
 Being a businessman, it is important to do what is ethically and morally expected.
 One should consider new and evolving ethical and moral standards that have been
adopted by society(Barbour., Bowman and Bendall., 2019).
Philanthropic duty – Philanthropic duty includes the voluntary and discretionary operations and
tasks of businesses. The idea behind this duty is to establish the impression in public that the
company wants to give something back to the society. In order to perform this duty, businesses
adopt different types of philanthropy such as gifts, donations, volunteer work, voluntary
combinations to the society or groups of shareholders.

5.Competitive analysis for Land Securities Group Plc.
Land Securities Group Plc. is a construction and real state organisation in UK which is
engaged in managing the offices, customer shopping centres and public parks. So, in the market ,
there are three important competitors present in the market such as: The British land firm,
Capital shopping centres group and Canary wharf group(Gagné and et.al., 2021).
The British land organisation is a largest organisation which deals in property business
and was discovered in 1856. It is developing and financing the commercial estate by itself and
maintaining a high quality portfolio in commercial property. In the [profile of real estate, it
develops and construct the super markets, public parks, departmental sores, super markets.
British land firms undermines direct owned real estate business and also the property which are
generated through investment funds and joint ventures. The company faces a huge threat with
other sectors who are also dealing in real estate.
Capital shopping centres group Plc is a firm which has expertise in managing and
developing the regional shopping areas of a nation. It establishes the organisation which keeps
investments and occupies the administration in investments of a company portfolio. It is on the
same level of competition with other sectors which are dealing in real estate firm.
Canary wharf group is a commercial and residential estate organisation who develops the
biggest urban regeneration project in the country. It works as a self owner, developer and
manager who is answerable for the reconstruction of commercial and residential property. So,
here also it can be presumed that it also faces the high competition with other real estate sectors.
The objective behind the organisation is to recast urban places into exceptional
surroundings(Petrò and Moroni., 2021).
6.Explanation of Balance Scorecard of the Land Securities Group Plc.
It is an approach to assess performance of firm strategy and analyse how changes can be
done in the areas related to financial goals, consumer preferences an choices, management of
operations, supply chain resolution. There are four perspective of balanced scorecard: financial,
customer, internal business, innovation and learning perspective which provides solutions to four
questions i.e. how customer considers company,what shareholders and investors are looking for
in a firm, how to get high value credit, how many tasks is surpassed by company.
Some companies are good in maintaining decent scorecards. Their scorecard shows the
performance of their working to meet different necessities related to management. It helps in

planning and controlling business plans after analysing different processes such as flexible and
simple management structures, cooperative team members, well trained staff, support of top
level without which it never work in an effective way. A sound scorecard assumes monetary
measures which are taken in response for past actions(Srivastava and et.al., 2022).
Balanced scorecard is beneficial for firm in many ways. They are :
 To clear the vision for future circumstances by understanding the patterns of present
operations.
 It helps in achieving goals and objectives by measuring the success of the project and
business plans so far.
 It helps in critically analyse the steps taken by the manager regarding various decisions
for the company to communicate in a better way.
 It also provides a better understanding for staff members and shareholders of the
company which helps them in reviewing the strategy and plans on time for effective
response.
 The four key areas which are included in it are internal process, customer, learning,
growth and financial aspects too(Kamruzzaman, Alruwaili and Aldaghmani, 2022).
For example: The company can decrease their operational demonstration time in two
completely different structures: by succeeding new projected demonstration or by contributing to
those projects which are not similar to previous ones. Programming expenses can be decreased
by declining the programme time or exceeding the package size. Furthermore, initial programs
and first pass rates may come but the increment may be due to combination of activities which
are fluctuating due to high perspective, easy supply, but lesser-edge projected tasks.
CONCLUSION
From the above report, it is concluded that it is important to take precautionary measures
regarding climatic conditions to carry out the operations so that they can attract more consumers
towards the product. There are different criteria to measure the success of the business
organisation. The financial report of the company shows the profits which can be used for other
investments as well to get expansion and success of the firm. The Land Securities Group Plc.
needs to maintain CSR(Corporate Social Responsibility) in order to achieve benefits from the
competitive market and to get market share as well. There are some responsibilities which should
be performed by the organisation towards the external environment such as economic duty, legal

duty and ethical duty. There are variety of performance management tools discussed above to
analyse financial and non financial data for the company such as Triple bottom line, Ratio
analysis, KPIs, CSR Pyramid, Competitive analysis and balanced scorecard to know the key
areas where precautionary measures will be applied. Eventually, it increases the efficiency and
productivity. The balance scorecard of the company helps in providing assistance to firm in
formulating the results accordingly.

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