Measuring Success: A Corporate Social Responsibility Analysis of Land Securities Group Plc

Measuring Success

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. The Triple bottom Line of Land Securities Group Plc...........................................................3
2. Differentiate the company financial statement based on ratio calculation:............................4
3. Justify and detailed the KPIs of land securities group Plc......................................................6
4. Describe the Corporate Social Responsibility Pyramid of Land Securities Group Plc. ........7
5.Competitive analysis for Land Securities Group Plc...............................................................8
6.Explanation of Balance Scorecard of the Land Securities Group Plc......................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In the following report, the of corporate social responsibility are described in which the
main target of the organization is to protect and improve the surroundings. The company self
regulate this corporate social responsibility program for betterments. In this process the
organization ensure that the business activity which they are working is helpful or not in relation
to environment and economy. This below report determine, all information which related to
Land Security Group Plc. In this report following points are discussed and analysed such as,
triple bottom line, two years financial ratios analysis, Key performance of indicators, CSR
pyramids, Competitor analysis and balanced scorecards(Rae., 2021).
MAIN BODY
1. The Triple bottom Line of Land Securities Group Plc.
In this company the activity are regulate according to their rules and regulation which helps in
providing motivation to the population. From this factor the main focus of the company is to
manage the work according to the situation of the environment. It also change the working
climate by analysing the inequalities in the communities. These type of organization are also
work in a partnership with other organization by analysing the stability of the other in the
market. These factors are discussed below:
Creating Jobs and opportunities: It is the most easy and important factor for improving
the company standard and position in the market place. By creating more jobs and opportunities
more numbers of job seekers are attracted from this the company have a great chance to select
the candidate who are capable and knowledgable for this position(Stocker., 2021).
Effective and efficient use of natural resource: It is the responsibility of all the
organization to minimize the use of natural resources because this step helps all the population.
Less use of natural resources help to improve the living on earth.
Innovation and sustainable design: The company need to design and innovate the
structure of the organization that is beneficial for environment and the organization
surroundings. Due to this step, the valuable thoughts are delivered to the customers .
The organization also try to maintain the business activities in such a way which transitioning the
working is equal to net zero. The net zero means the total number of carbon emission is equal to

zero. The rate of carbon emission in department of operation is added by the company is net zero
which means it is the responsibility or an order for the operation portfolio of the company to do a
activity with 100% use of renewable resources. By doing this practice the renewable resource of
the company also increases. Continuous decrease in use of carbon emission associate with
construction practices. The organization always focus on science based targets
initiative(Zaychikova., 2021).
2. Differentiate the company financial statement based on ratio calculation:
Liquidity Ratio: It is the ratio which derived the company position in terms of liquidity. It is
calculated by dividing current assets to current liabilities. If the current assets of the company is
greater than current liabilities then it means the liquidity position of the company is good.
Current ratio and Quick ratio are types of liquidity ratio.
Current Ratio = Current Asset / Current Liabilities
In year 2019 = 524 / 1225
= 0.43: 1
In year 2020 = 1859 / 1249
= 1.49: 1
Quick Ratio = Quick Assets / Current Liabilities
In year 2019 = 501 / 1225
= 0.41: 1
In year 2020 = 1835 / 1249
= 1.44: 1
Interpretation: In the above calculation of liquidity ratio, In year 2020 the current assets of the
company is greater than current liability. The ideal ratio of liquidity ratio is 2:1 which means it
both the year the company cannot able to pay of their liabilities during the current financial year
out of the assets they hold their in.
Profitability Ratio: The ratio which is helpful to calculate the company profit generating
capacity is called profitability ratio. It is useful for analysing the financial risk occurs in an
organization. This ratio provide the total profit generated by the company at the end of the
financial year.
Gross Profit = Gross profit / Sales * 100
In year 2019 = (-40 / 757) * 100