Landmark Horticulture

Running head: LANDMARK
Landmark Horticulture
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
The business...........................................................................................................................2
The products and service lines...............................................................................................3
Business revenue units...........................................................................................................4
Analysis of external environment (PESTLE)........................................................................5
Analysis of the internal environment.....................................................................................7
Resource.............................................................................................................................7
Capabilities.........................................................................................................................7
Core competencies.............................................................................................................7
Competitive advantages.....................................................................................................7
Recommendations for future strategic directions for the business........................................8
Conclusion..................................................................................................................................9
References:...............................................................................................................................10

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Introduction
Horticulture is a science in which plants are studied for their food, comfort, medicinal, beauty
and aesthetic value. Horticulture not only involves the growing of flowers but also vegetables
and fruits for the purpose of ornamentation, fancy or for other practical purposes. In
Australia, Horticulture is a growing sector within agri-business that focuses on the
sustainable and long-term management of plants as natural resources and thereby provides
the Australian population with healthy and good quality plant products. The horticultural
practices significantly influence several agro businesses within Australia through the
standards of plant care. The horticulture also supplements animal husbandry as the products
of the horticultural industry can often provide a source of sustenance for animal husbandry.
The science of horticulture also allows the farming of exotic species of fruits, flowers and
plants that have high economic value and prove scientific tools that can allow the agri-
businesses to increase their productivity and performance (Landmarkflowers.ca 2019).
The aim of the study is to analyses a horticulture focused agri-business sector in Australia,
identify their service and products, revenue lines, its internal and external environment.
Based on this understanding, recommendations for suture strategic direction for the business
would also be made.
Discussion
The business
Landmark is an Australian agri-business hat has been operational for more than 150 years and
has established its position as a market leader having a wide diversity of products within the
agricultural industry. The organization has expertise in a range of farming sectors such as
livestock farming, wool farming, agricultural services, merchandise, insurance as well as real

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estate. Moreover, the organization is also one of the largest distributor of farming supplies
and fertilizers serving more than hundred thousand clients over four hundred locations and
employing more than sixteen hundred experts in farming. Landmark is one of the biggest
Horticultural business in Australia because of which the assessment of the industry can be
best understood keeping in mind the market value and expansion of horticulture over the
years which allows to grab a holistic view on the internal and external horticultural business
environment in Australia.
The organization provides several horticultural products which include bio stimulants, crop
protection products, fruit, vegetable and viticulture products, gardens and amenities, general
supplies related to horticulture, nurseries and cut flowers and plant nutrition services. The
organization has a mission to provide an unrivaled experience for the customers providing an
extensive range of merchandise and products, showing an unwavering commitment towards
service and quality and maintain strong relationships with suppliers. The organization is a
part of Nutrient which is the largest provider of crop nutrient, crop feed as well as crop
protection services around the world. Landmark moreover focuses on the increase of food
production in a sustainable way. Since its establishment, Landmark has maintained its
position as the market leaders and has incorporated sustainable practices in Agriculture and
horticulture through innovation and best practice standards. The business units within the
organization include livestock, wool, precision technology, insurance, finance, real estate and
horticulture. The horticulture service moreover, focuses on the supply of quality services and
products through which it’s maintaining its market capture (Sawyer 2019).
The products and service lines