This paper discusses the service blueprint of Langham Hotel and suggests ways to improve customer service and revenue levels. It highlights the opportunities for improvement and strategies to capture them. The Langham Hotel has satisfactory customer service, but there is scope for further improvement. The paper suggests enhancing customer service levels, increasing revenue levels, and enhancing the overall brand image and market position of the hotel. Strategies to capture these opportunities include higher training prospects, research and development, focus on customer satisfaction, external brand communications, brand delivery through staff, and customer participation.

Service Blueprint Analysis and Recommendation Guide

Analyzing the customer experience and brand analysis of a service blueprint for a chosen service firm, and providing recommendations for improving customer experience and building a strong service brand equity.

Improve Langham Hotel's service blueprint for better customer service, revenue, and growth opportunities.

8 Ways to Improve Your Service Blueprint at Langham

Service Blueprint of Langham Hotel: Opportunities and Strategies for Improvement

1.0 Introduction 3 2.0 Service Blueprint 4 3.0 Components of Blueprint 5 4.0 Description of Service Process and Customer Segment 5 4.1 Description of Service Process 5 4.2 Customer Segment 5 5.0 Description of Service Blueprint Component 6 5.1 Process of Registration 6 5.2 Greetings and Taking Bags 6 5.3 Managing Bags 6 5.4 Preparing and Delivering Foods 6 5.5 Process Checkout 6 6.0 Conclusion and Managerial Recommendations 7 Reference List 8 1.0 Introduction Service blueprint is the technique, which is used for creating service innovation to increase customer value and customer relationship (Radnor

Service Blueprint of Langham Hotel: Opportunities and Strategies for Improvement

A Study on Service Blueprint for The Langham Hotel in Melbournelg...

A Study on Service Blueprint for The Langham Hotel in Melbourne