Features Considered When Purchasing Laptops in Sydney

Purchase of laptops in Sydney
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Executive summary
The main purpose of this report was to determine some of the features customers consider when
purchasing laptops from dealers in Sydney. Methods of data collection that were used in this
study was the use of questionnaires where the questionnaires were presented to randomly
selected individuals under the administration of the researcher. The target population consisted
of over five thousand people where a sample size of 20 respondents was used. Excel software
was used in carrying out frequency and descriptive analysis of data. From the results, the most
preferred laptop make was Dell with 500GB HDD capacity and 15.6 inches screen size. It was
then concluded and recommended that the largest number of laptop makes that should be
supplied in Sydney city was Dell alongside other laptops. The laptops should be having 500GB
HDD with the screen size of 15.6 inches.
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Contents
Executive summary...................................................................................................................................ii
Introduction...............................................................................................................................................1
Target population..................................................................................................................................2
Data collection techniques.....................................................................................................................2
Data analysis..........................................................................................................................................2
Summary of the data set...........................................................................................................................4
Descriptive data analysis...........................................................................................................................8
Interval estimation....................................................................................................................................9
Margin of errors....................................................................................................................................9
Confidence intervals..............................................................................................................................9
Conclusion and recommendations..........................................................................................................10
References................................................................................................................................................11
Appendices...............................................................................................................................................12
Appendix A: Questionnaire................................................................................................................12
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Introduction
Since the emergence of computers and their incorporation in various daily activities have made
computers to be on high demand in the market. Various sectors ranging from education, banking,
agriculture and business sectors as a whole depend on computers to ease their activities (Eid, and
El-Gohary, 2013). In each environment, computers are acquired and made in use to serve
different purposes (Bolton et al., 2013). Computers are available in different types and brands
from different computer manufacturers. Some of the commonly used computers types are the
desktop computers, laptops and the notebooks. Desktops are not easy to move around with and
depends on the plug and use power hence is difficult to move around with and thus only installed
in specific place (such as offices) for use (Melenka, Schofield, Dawson, and Carey, 2015).
Laptops on the other hand have their power storage batteries and thus capable of being in use
even when it is not plugged in the power source. Consequently, laptops are easier to carry around
due to their light weights and do not require large spaces when moved around (Jiménez-Parra,
Rubio and Vicente-Molina, 2014). In that regard, they are preferred by different people such as
the students, researchers, motivational speakers etc. Students and the researchers engage their
laptops particularly for the learning and research activities to hone their skills and knowledge
depending on their areas of study and research all over the world (Gaudreau, Miranda and
Gareau, 2014).
Australia forming part of the world and having population of people engaging in different
activities, it also requires computers just like any other country with computers in use. Computer
era have transformed how things are done from tradition or manual ways to digital way (i.e.
information storage are not nowadays in files in the cabinet but in the computers). Among other
cities in Australia and Sydney being one of the cities, it recorded one of the highest sales of
laptops in the country. This is due to large population in the city of about over 5 million people
since population is directly related to higher number of customers thus higher sales (Roberts,
Stark, Harkness, and Ellis, 2013). Some of the factors that could lead to high sales of laptops in
the city could be availability of many higher learning institutions of over 20 within and around
the city which translates to large number of prospective buyers. Prices also make part of the
factors but it seems relatively the same across other cities in Australia. The main purpose of this
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