Strategic Management of Rolls Royce: Analysis and Recommendations

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TITLE
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INSTITUTIONAL AFFILIATION

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EXECUTIVE SUMMARY
This part of the research pertains to the strategic management aspect of the study. It
includes my research on how Rolls Royce manages its strategic decisions and outlines them
for optimal results through various analyses, including the SAF, BCG matrix, and the Ansoff
matrix analysis. This helped me in narrowing down what the Key performance indicators for
the company were and how they were different from its competitors in the same industry.
Following the research and analysis, I have also made some recommendations for the
company to follow which include the following;
1. Moving the manufacturing sectors of the company
2. Value addition for the customers
3. Growing market share worldwide
4. Competitive portfolio
5. Investments
6. Addressing the global markets
7. Strategic management of the stakeholders
These recommendations can help the company implement a successful operational and
strategic plan that caters to all sorts of markets globally. This strategic research also helped
enhance my abilities of data analysis and the evaluation of how a company determines its
strategies and what more can be done to enhance its processes.

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CONTENTS
EXECUTIVE SUMMARY...................................................................................................................2
INTRODUCTION.................................................................................................................................5
BUSINESS STRATEGY OF ROLLS ROYCE.....................................................................................6
Strategic Position Analysis................................................................................................................7
Rolls Royce Key Performance Indicators..........................................................................................7
General Electronics Key Performance Indicators..............................................................................7
Strategic KPI Differences..................................................................................................................8
STRATEGIC DIRECTION ANALYSIS..............................................................................................8
Ansoff Matrix Analysis.....................................................................................................................9
Product Expansion Strategy Rolls Royce.......................................................................................9
Combination Strategy Rolls Royce................................................................................................9
Market Penetration Strategy Rolls Royce......................................................................................9
Market Development Strategy Rolls Royce.................................................................................10
BCG Matrix.....................................................................................................................................10
Cash Cows...................................................................................................................................10
STARS........................................................................................................................................11
QUESTION MARKS..................................................................................................................11
DOGS..........................................................................................................................................11
CRITICAL EVALUATION OF THE ORGANIZATION’S STRATEGY (SAF FRAMEWORK)....12
STAKEHOLDERS:.........................................................................................................................12
Development Problem:................................................................................................................13
Project Goal:................................................................................................................................13
Main Problem:.............................................................................................................................13
Project Objectives:.......................................................................................................................13
Communication Objectives:........................................................................................................13
Outputs:.......................................................................................................................................14
Indicators:....................................................................................................................................14
Means of Verification:.................................................................................................................14
RECOMMENDATIONS.....................................................................................................................14
1. Moving Manufacturing Sectors...................................................................................................14
2. Value Addition for the Customers...............................................................................................14
3. Growing Market Share Worldwide..............................................................................................14

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4. Competitive Portfolio..................................................................................................................15
5. Investments..................................................................................................................................15
6. Addressing the Global Markets...................................................................................................15
7. Strategic Management of The Stakeholders.................................................................................16
CONCLUSION...................................................................................................................................16
APPENDICES.....................................................................................................................................19
SAF FRAMEWORK.......................................................................................................................19
BCG MATRIX................................................................................................................................19