International Business Research Tasks: Determining Market Potential in Latin America for a Bicycle Retailer

BMG871 International
Business Research Skills
- coursework 3

Table of Contents
Option 3 - International Business Research Tasks..........................................................................1
Background regarding the importance of the conducting of the research..............................1
Appropriate research objectives.............................................................................................2
Identification and justification for research approaches.........................................................2
Target audience for research..................................................................................................4
Key challenges........................................................................................................................5
REFERENCES................................................................................................................................5

Option 3 - International Business Research Tasks
Background regarding the importance of the conducting of the research
The concept and process of the conducting and undertaking a research tend to be an
inquiry-based and investigation process that tend to comprises and involves the identifying of a
set of specific objectives and question along with gathering of the all the set of the information,
and ensuring its effective analysing as well as evaluating evidence together with making efforts
for drawing conclusions, and finally includes the sharing the knowledge gained (Ashley, Schaap
and de Bruijn, 2022). Thus, conducting and integrating research is important and vital as it tend
to support and leads to better evaluation of the evidence and facts to come up with a suitable and
meaningful conclusion that supports knowledge creation and improved decision making. Further,
the potential uses and advantage of conducting research comprises of the having and fostering of
the critical thinking skills along with leading effective analytical skills that supports better
underdoing of managerial decision making based on the exposing of knowledge and
understanding level on set topic. The current research is based on determining and analysing the
countries in Latin America to select the most suitable and profitable market for a bicycle retailer
of UK. For Instance: Bikester which is a well-known bicycle retailer along with operating as
outdoor pursuit clothing the main headquarter of which is located and situated within England,
UK. This Bicycle and outdoor clothing company is tending to offer all manner of services
designed to make effectively attract and cater the interest of customers along with including a
fully qualified mechanic-staffed workshop to test rides and a great life servicing offering. Thus,
after achieving a sustainable growth in the various location of the UK it is planning to expanded
its physical presence across other nation of world. Thus, the main aim and purpose of the current
study and research project is, “To determine about that the which countries within the Latin
America tend to have the greatest level of the market potential for their products?”. It has been
analysed and reviewed that the undertaking of the current investigation would support the
gathering and reviewing of the authentic set of the information that would support better
managerial decision making (Casson and Li, 2022). Along with this, it has been also seen and
analysed that the undertaking of the current research work would be effectively answering the set
questions and also supporting the set objective regarding and associated with varying issues by
the way of the offering and implicating better analysis and implication of the current and
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