Business Environment Analysis of Latureae Healthcare: A Case Study

Business Environment 1
Running Head: Business Environment
Business Environment

Business Environment 2
Table of Contents
Introduction.................................................................................................................................................3
Latureae business model..............................................................................................................................4
Porter’s value chain model..........................................................................................................................5
Conclusion...................................................................................................................................................9
Recommendations.....................................................................................................................................10
References.................................................................................................................................................11

Business Environment 3
Introduction
Healthcare is one of the fastest rising industries in the world, including Australia. However,
making new products, going international or entering new markets have become challenging
for this industry due to strict laws and regulations, and changing healthcare environment. In
this context, this report has chosen the case study of Latureae Healthcare, located in Australia.
A business environment analysis has been conducted to get an overview about the current
situation of the industry. Moreover, Porter’s value chain model has been applied to evaluate
the major activities and sub-activities in the Latureae business model. Finally, the report ends
up by providing valuable recommendations to the company so that how they can enhance or
the value offered to ‘customers.’

Business Environment 4
Latureae business model
Latureae's aim is to become a leader in the healthcare sector through product development and
innovations. In order to fulfill this aim, the organization uses The Product Leader Model. Using
this model, Latureae is focused on delivering first-class, and advanced patient wellness services.
This model helps the managers to emphasize on the specific healthcare needs that are either
expensive or sophisticated. However, this model does not consider whole patient care,
economical options and a large footprint (Kuehnl, Fürst, Homburg, & Staritz, 2017). The product
and the brand are the core areas and the organization builds scale via technology like tele-health.
Furthermore, this model relies on collaborations with other healthcare suppliers for referrals and
new patients.
Utilizing technology to expand business and brand name, and to satisfy the needs and wants of
all customers like supermarkets, specialist health food stores and health care professionals, is the
primary activity of Latureae (Albarune, Farhat, & Afzal, 2015). The secondary activities of The
Product Leader Model, undertaken by Latureae healthcare company comprise of Relationship
building, Negotiation, and People Management.
Primary Activities and Value Creation
The primary activity of Latureae involves using latest tools and technologies in order to provide
improved and better products. For this to happen, the organization provides mentoring and
training to enhance the skills of employees. This activity is closely linked to value creation as it
supports the sustainable development along with the good health and well-being of the
communities. The Product Leader Model considers this sub-activity valuable as it offers