Launch of a New Undergraduate Program

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Launch of a new undergraduate program
By Student’s Name
Code+ course name
Professor’s name
University name
City, State
Date

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BROCHURE
This is a communication tool used for product or business promotion. It is useful and important
for small organizations.
Target audience
This brochure is meant to targets 10000 people including both students and parents who have
completed their secondary education and are willing to further their studies. Among them, the
school is targeting 2000 applicants every intake.
Purpose
The school aims to launch new programs in the school and therefore this brochure will market
and distribute products and services to reach wider coverage of the interested parties.
Name
The college name is Queensland Technical University Centre
Rationale for brochure
As far as communication is concerned, appropriate tools need to employ so that the college is
able to distribute and market its products and services. The brochure is one of the tools employed
this is because it will help the college to reach a wider coverage within a short period. It is
convenient for my institution since it is in the remote areas and also it is cost effective. In
addition, brochures offer more information about the university (James, 2010,p. 45).

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Distribution and promotional method
Marketing the institution involves getting information to the audience. There is need to identify
and know who our audience is, where to get and how to influence them. You can use any of the
following strategies to distribute and promote products and services (McKee, 2015, p. 65).
Using my blog
This an ideal place to distribute information over the web. Publishing information on my blog
allows me to connect with the ideal audience and potential clients.
Advertisement
Advertise your information in the TVs and radios to reach wide coverage within a short period.
This reaches the intended audience since most people listen or view the TVs any time (Wray,
2013, p. 39).
Social media
Communicate information to my followers on social platforms like Twitter, Facebook, LinkedIn,
Pinterest accounts and Google plus (Zinsser, 2010, p. 23).These platforms allow direct
engagement with customers
E-mail Newsletter
Use email to distribute information because you have already known the audience.
Identification of people and resources
In order to get the right audience consider:

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 Identify customers’ needs first. Do a customer research on age, gender, occupation, and
income to know what the clients want (Goleman, 2012, p. 47).
 Understand how customers carry out their activities. If it online or which platforms they
use most to guide you on resources to use.
 Understand what other competitors do. This will help you to be different and be more
competitive (Judy, 2013, p. 44).
Development, approval and production process
For the effective development of a brochure, consider:
 The purpose of the brochure, analyze whom the audience is when needed and what it is
meant for.
 Decide on the elements of information you want to pass
 Create an important content including images to enhance ideas and make it simple to
understand (Goleman, 2012, p. 51).
 Plan the brochure by assembling the right materials to use, consider the cost of each
material. Here choose the type of material to print.
 Sent the budget for approval
 Print the document and then distribute to the right audience (Czarnecki, 2012, p. 61).