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Launch of iPhone 7 and 7 Plus

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Added on  2019-09-16

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This paper discusses the launch of iPhone 7 and 7 Plus using the netnographic approach. The analysis reveals the online social behavior of customers towards the product. The paper concludes that the product is associated with innovation, high class, easy-to-use features, and revolutionary thinking.
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Launch of iPhone 7 and 7 PlusLaunch of iPhone 7 and 7 Plus This paper deals with the launch of iPhone 7 and evaluated using the netnograhpic approach given by Robert V. Kozinets. The discussion is performed as per the phases of netnography. The phases of netnography are mentioned as Research planning, Entrée, Data collection, Interpretation, Ensuring ethical standards and Research representation.The example chosen is the launch of iPhone 7 and 7 Plus in September 2017. Along with searching about it online using engines like Technorati, Google, Twitter etc with various audio visuals and visual on Youtube, Facebook, DeviantArt and Flickr etc. I also used Netbase’s ConsumerBase for finding important data and realised the online social behaviour regarding its launch. Using netnography for the launch of iPhone 7, I realised that it is still one of the best preffered phone among the customers. However, the conversations were encountered were various features were slammed by the customers. Multiple site have mentioned that the phone was slammed by the customers due to the wireless earphones techniques etc. Whereas, Apple hasmade it clear that wireless earphones techniques has made the phone lighter and thinner for the users. A range of local and international blogs were studied and read like the AppAdvice, MacWorld, Smoking Apples, Beautiful Pixels, AppShopper etc. were used for reviewing the various features of the iPhone 7 and 7 Plus. These blogs are seen to be effective in reviewing the features and application of the iPhone. These blogs depicted the craze among the customers for buying the Apple products and various people reacted with the words like “best,” “pretty awesome”, cannot wait” and “want” during its release and it was further encountered that the margin of positive excitement towards its release outweighed the negative comments. Various consumers were seen to support the brand even amidst various contradictions.
Launch of iPhone 7 and 7 Plus_2

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