Launch Readiness Plan - SMART Refrigerator
Added on 2020-04-01
12 Pages2818 Words73 Views
Team contactsExecutive summaryThis report is created for developing a launch plan for a new innovation. The chosen productis a smart refrigerator with a memory of ingredients. The research has utilized designthinking methods to refine the idea and come with a list of desired features. The reportpresents the refined idea and a launch plan for the new smart refrigerator. Certainrecommendations have been made based on the outcomes of the design thinking activitiesand prepared plan for the launch.2
Table of ContentsNo table of figures entries found................................................................................................3Introduction: The Innovation.....................................................................................................3Proposed Innovation...............................................................................................................3Problems to Address...............................................................................................................3Target Market.........................................................................................................................3Competitors............................................................................................................................3Further Design Thinking Activities...........................................................................................5Completed Activities..............................................................................................................5Remaining Activities..............................................................................................................6Launch Plan................................................................................................................................7Launch....................................................................................................................................7Pre-Launch Communication...................................................................................................7Resource Plan.............................................................................................................................7Physical resources..................................................................................................................7Human resources....................................................................................................................8Intellectual resources..............................................................................................................8Financial resources and budget..............................................................................................8Long-Term Plan.........................................................................................................................8Long-term strategic direction.................................................................................................8Choice of strategy...................................................................................................................8Recommendations and Time Frame...........................................................................................8Gantt Chart.............................................................................................................................9References..................................................................................................................................93
Introduction: The InnovationProposed InnovationThis project is proposed for the production of a smart refrigerator that can keep track of the regular storing habits of the consumers based on which buying recommendations could be made on what is missing inside through notifications. Problems to AddressThe innovation is set to address some problems and explores opportunities such as:People do not always remember what is missing in the refrigerator while makingpurchasing plans. The smart refrigerator would keep track of storing habits of theusers based on which missing ingredients can be notified which help user of therefrigerator would make purchasing plan.Plans for cooking are made based on the ingredients available at home or inside therefrigerator. However, a person may not remember the ingredients available at homeand may have to look through the entire fridge before making a plan. The refrigeratorapplication can identify ingredients available and suggest recipes based on availableingredients to make the decision easy to make.Things that are kept in the refrigerator can have expiry dates but users may not alwayscheck them and keeping track of the same is difficult. The smart refrigerator wouldhave the capability to check the expiry dates based on which notifications can begiven to the user to use the ingredients nearing expiry fast[ CITATION Ton14 \l 16393 ].Target MarketIt is expected that the market of smart refrigerator would increase at the CAGR rate of 15.5%in next 7 years as the need for advanced refrigerators would increase in the consumer’sbecause of the rapid rise of urbanization and changing lifestyles of consumers. The NorthAmerica is the dominating market for Smart refrigerators today. In future, Asia-Pacific regionis expected to grow with demand for smart refrigerator expected to rise in regions of China,Japan, and India. This refrigerator would target these rising markets including China, India,and Japan[ CITATION Res14 \l 16393 ]. CompetitorsMajor competitors of the Smart refrigerator include:4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Marketing Proposal for Illusion Vibes Drink Launchlg...
|10
|2089
|148
Managing Projects for Competitive Success: A Case Study on Launching Organic Products in the Cosmetic Industrylg...
|11
|2454
|200
Project Management: Child tracking watch in eKAVACHlg...
|33
|6105
|459