Launching a New Product For Nivea Men

Running head: LAUNCHING A NEW PRODUCT FOR NIVEA MEN
Launching a New Product For Nivea Men
Name of the Student:
Name of the University:
Author Note:

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LAUNCHING A NEW PRODUCT FOR NIVEA MEN
Part 1: Plan Promotional Activities:
1.1. PPT slides:
Attached
1.2. Media Costing Schedule:
A. Promotional activities 1 2 3 4 5 6 Total
YouTube daily(average
daily cost)(Note 1)
(Advantage: Global reach) 300 300 300 300 300 300 1800
The Australia(Note 2)
(Advantage: Cheap) 400 400 400 400 400 400 2400
The Forbes
Magazine(Note 3)
(Advantage: Global reach) 500 500 500 500 500 500 3000
Brand endorsement by
male model(Note 4)
(Advantage: Brand
boosting) 300 300 300 300 300 300 1800
Television advertisement
(Note 5)(Advantage:
Global reach) 200 200 200 200 200 200 1200
Total costs 10200
Allocated budget 500000
Surplus 489800
Note 1: The average cost of YouTude advertising cost is $ 10 (Youtube.com. 2019).
Note 2: The average cost of marketing on The Australian is $400 approximately
(4webmarketing.biz. 2019)
Note 3. The average cost of digital marketing on The Forbes is $ 500.
Note 4. The rates of male models for 4 hours is $ 500 (full day) (Aussieelite.com. 2019).
Note 5. The average cost of advertisement on TV is $ 200 average (Fitsmallbusiness.com. 2019).

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LAUNCHING A NEW PRODUCT FOR NIVEA MEN
Part 2. Coordinate Promotional Activities:
2.1. Marketing strategy table:
Marketing strategy table
A
Promotional Activities
B
Personnel Responsible
and Responsibilities
C
Resources
Required
D
Expected Outcomes
YouTube daily Marketing manager 300 per month
1. Global reach
2. Acceptability in
international market
3. Higher revenue
generation
The Australia Marketing manager 400 per month
1. National reach
2. Acceptability in
international market
3. Higher revenue
generation
The Forbes Magazine Marketing manager 500 per month
1. Global reach
2. Acceptability in
international market
3. Higher revenue
generation
Brand endorsement by
male model Marketing manager 300 per month
1. Global reach
2. Acceptability in
international market
3. Higher revenue
generation
4. Establishment of the
product as a premium
product
Television advertisement Marketing manager 301 per month
1. Global reach
2. Acceptability in
international market
3. Higher revenue
generation
4. Establishment of the
product as a premium
product

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LAUNCHING A NEW PRODUCT FOR NIVEA MEN
2.2. Customer management strategy:
2.2.1. Establish and conducting good relationships with Nivea for Men customers:
Nivea should establish good relationship with customers by retaining its superior quality
parameters while launching the new product namely, Nivea Men Musk Soap. Kiran and Diljit
(2017) mention that product plays an immense role in achievement of strong relationship
between the companies manufacturing the product and customers. Thus, in this light can be
commented that Nivea should offer high quality soap for men to create customer satisfaction.
Ghazali et al. (2017) point out that the customers today emphasis on consuming organic
products. It can be pointed out in this light that Nivea should use organic and natural ingredients
like shea butter and aloevera to manufacture the musk soap. The natural ingredients unlike their
chemical counterparts would help in repairing the skin. Thus, it can be commented that Nivea
should offer high quality organic musk soap for men to build strong relationship with customers.
2.2.2. Keeping customers coming back:
Nivea should keep the customers coming back by introducing newer variants of the musk
soap. The company should also bundle the soap with existing products like Nivea Men shower
gel to retain customer loyalty (Kuzmina and Danbury 2017). The company must gain customer
feedback and incorporate the same in their future marketing strategies to create more products
aligned to customers’ preferences.
Part 3. Review and Report on Promotional Activities:
3.1. Analysis of customer feedbacks and determining the impact of promotional activity:
It can be concluded from the customer feedback that Nivea Men enjoys a strong positive
perception among the customers. The first question asked to the respondents was whether
Youtube gives all the information required by customers to take purchase decisions regarding