Launching a New Venture

Launching a New Venture

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 New venture for the chosen business through identifying specific target market and
attaining competitive analysis.....................................................................................................1
P2 Specific tangible and intangible resources that are required for launching new venture......2
TASK 2 ...........................................................................................................................................3
P3 Proposal to launch new venture in business..........................................................................3
P4 Skills and capabilities required for launching new venture...................................................4
TASK 3............................................................................................................................................5
P5 Promotional activities and channels to support new venture.................................................5
P6 Promotional activities for new venture..................................................................................6
TASK 4............................................................................................................................................7
P7 Cash budget............................................................................................................................7
P8 Legal form for the venture.....................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
In order to make successful results and outcomes, new venture establishment helps to
attain creativity at workplace. It assists to deal with time and set different activities through
connection also establish to create work performance activities. In addition to this, there are
mainly 3 elements that make successful results in respect to launch new venture such as speed to
market, visibility and making good impression (Antolín-López, Céspedes-Lorente and Pérez-
Valls, 2015). In order to focus on the present report, it is based on a small business, Small White
Elephant Cafe which deals in different targets and activities as well. This is the small business so
that it is important to create long term activities with following present report. It covers new
venture establishment with attain competitive analysis at workplace. Furthermore, it includes
tangible and intangible resources to launch the target market in systematic manner.
TASK 1
P1 New venture for the chosen business through identifying specific target market and attaining
competitive analysis
Establishment of the new business carry different functions and operations to attain
desired results at workplace. In this regard, starting enterprise consider opportunities that allows
to spend more and attain desired quality as well (Alvedalen and Boschma, 2017). Small White
Elephant Cafe establishes their new food restaurant in UK so that they need to implement more
time, energy and courage. Therefore, following steps need to be implemented at workplace: Target market: Starting the business considers mission and goal that assists to attain
desired results at workplace. In this way, mission accomplish with knowing business
development program in Small White Elephant Cafe. With the help of taking advantages
in estate company, development activities establish their operations to make innovative
results. Therefore, the chosen business needs to know about the industry in which the
chosen business establishes their brand. As per the target market requirement, customers
are attracted towards the business. With this consideration, the chosen business need to
focus on the new base of customers towards the enterprise has looking (Antolín-López,
Céspedes-Lorente and Pérez-Valls, 2015).
 Competitive analysis: At last, the chosen business has responsibility to make business
map. This is because business plan of map consider document that guide from the
1