Launching a New Business: Coffee World

LAUNCHING A NEW
BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Discuss about new venture identifying specific target markets and undertaking competitive
analysis........................................................................................................................................1
Identifying the tangible as well as intangible resources that help for launching a Coffee world
enterprise......................................................................................................................................2
Produce a credible proposal to launch Coffee world as a new venture.......................................3
Describe about the different skills, capabilities required to launch a coffee world enterprise....4
Different promotional activities and channel that will support the launch and justification of
choice...........................................................................................................................................4
Development of an appropriate promotional activities plan for both launch and pre-launch.....5
Production of an itemized monthly cash budget for the pre-launch phase of the venture and the
first 12 to 18 months preceding launch........................................................................................6
uggestion of an appropriate legal form for the venture starting and reason because of which it
has been chosen...........................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Venture can be defined as a kind of private equity that includes various uncertainties. It is
a kind of strategy used by organizations for business expansion. This report will lay emphasis
upon launching a business named Coffee World. This report will focus upon background of
venture idea, competitor analysis, resources required, proposal for launching new venture, skills
and capabilities required, promotional and pricing activities, promotional activity plan, cash
budget and appropriate legal structure for the business.
MAIN BODY
Discuss about new venture identifying specific target markets and undertaking competitive
analysis
Coffee world is a type of business that will make an effective plan to launch in different place or
area. Due to COVID-19, many people are avoiding to travel from one place to another. So as
great opportunities for this business where they will provide the online delivery services to the
consumers at home (Klyver and Arenius, 2020). Nowadays, it has been rapidly increasing the
demand of online presence. That’s why, using online medium for taking their coffee order and
provide the service at their specific location.
Through this business, it is mainly targeting the potential consumer who’s aged below 40
years who love coffee and their various products. From this type of venture, it will focus on the
specific need, demand of potential consumers. Sometimes, this new venture will include organic
coffee product that will attract more and more consumers towards organization.
Competitive Analysis
Coffee world will concern about the competitive analysis so that they can use Porter’s
five force model to identify the current situation or condition of competitive environment for
new venture.
 Threat of new Entrant- For entering in marketplace, Coffee world need to invest large
capital and include all essential resources. Sometimes, it is very difficult to enter in
competitive marketplace. Threat of new entrant is moderate.
 Competitive rivalry- Nowadays, competition level is extremely high in this coffee world
business. There are already established the multiple coffee brands such as Starbucks. In
this way, it can identify that threat of force is high (Martin, Javalgi and Ciravegna, 2020).
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