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Promotional activities for pre-launching and launching of start up of My Tummy fast food

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Added on  2020-10-05

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Launching a new venture INTRODUCTION 1 TASK 11 P1 Identifying particular target market and specify competitive analysis 1 P2 Intangible and tangible resources needed within the company2 TASK 23 P3 Proposal to launch a new enterprise venture 3 P4 Capabilities and skills need for new business venture 4 TASK 35 P5 Promotional activities for support of launching a new business5 P6 Promotional activities for pre-launching and launching of start up of My Tummy fast food 6 TASK 47 P7

Promotional activities for pre-launching and launching of start up of My Tummy fast food

   Added on 2020-10-05

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Launching a new venture
Promotional activities for pre-launching and launching of start up of My Tummy fast food_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Identifying particular target market and specify competitive analysis..................................1P2 Intangible and tangible resources needed within the company.............................................2TASK 2............................................................................................................................................3P3 Proposal to launch a new enterprise venture..........................................................................3P4 Capabilities and skills need for new business venture...........................................................4TASK 3............................................................................................................................................5P5 Promotional activities for support of launching a new business............................................5P6 Promotional activities for pre-launching and launching of start up of My Tummy fast food.....................................................................................................................................................6TASK 4............................................................................................................................................7P7 Itemised cash budget for company.......................................................................................7P8 Legal form for the business....................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Promotional activities for pre-launching and launching of start up of My Tummy fast food_2
INTRODUCTIONIn today's scenario, there are various units of small scale are being introducing in dailyroutine which gives higher growth within economic situation of nation. Additionally,globalisation make the process easy of applying SME within country. With this, these kind ofnew business are emphasizing on increasing enterprise by using proper techniques and tools(Ghimire and et. al., 2015). Latest technology help in small enterprise improve their areas offunctional and get higher growth within market. For accomplishing of this report, My Tummy fastfood is an chosen company, this organisation gives services of food to local persons of UnitedKingdom. These small managing enterprises affect various factors like as pricing strategy ofventure, financial capital, promotional techniques, allocation of resources, knowledge and skill.Hence, before introducing a new enterprise management they have to satisfy all legal needs andlaws of government for properly performing within capital market. TASK 1P1 Identifying particular target market and specify competitive analysisIn this, entrepreneurship play a very vital role in success as well as growth of aneconomy, it provide opportunity of job to peoples which outcomes in improving standards ofliving. Along with this it also involve with starting a new venture by having unique orinnovative ideas. In present times, globalisation has given the opportunity to several smallenterprise units, as person is willing in investing money within market for gaining higher profitsas well as viability (Ke and et. al., 2015). My Tummy fast food is a new enterprise starting up ofcompany which gives qualitative as well as adding up the value in the services of fast food totheir customers. It is located within local streets of United Kingdom along with that its cost areaffordable by buyers. Identifying of target marketWhile introducing a new enterprise business, management is needed to analyse aparticular target market for which it can be manufactured. Almost whole urban population beganfrom college and kids going children which are non vegetarian and vegetarian. Hence, MyTummy fast food targeting market is children as well as youngster who prefer fast food most.While analysing a target market can aid small enterprise for gaining a higher competitive edgeby giving services and products to buyers according to their wants and needs. It raise the1
Promotional activities for pre-launching and launching of start up of My Tummy fast food_3
efficiencies of cost by concentrating on efforts of marketing on potential buyers. With this, MyTummy fast food services preferred to choose a targetted market according to buyers profile aswell as requirements also. Starting a new venture in a area will support in enhancing profitabilityand sales of the business. Competitive analysisAfter evaluating competitive market, supervisors are needed to analysis their rivals foridentifying external competitors of an company which affect the position of market within future.In this changing environment, everyone have to increase their enterprise along with that they aretrying to apply innovative and new strategies for gaining higher competitive edge in a best way.At a time of evaluating a market various aspects have to considered and measured like ascompanies competitors, identify of weaknesses and strength of rivals for developing an propertechniques of marketing, evaluating rivals policies and strategies, management structure andoutlook of target market, location of establishing a new business and rivals goods.For performing a better market targetting within business should find out aspects forevaluating present market condition as well as acquire techniques. P2 Intangible and tangible resources needed within the companyEach enterprise entity required various assets and sources for performing best withinmarketplace, in which some of them are properly shown to them as well as some are littleobvious. The main purpose of resources is to evaluate decisions of enterprise and determine theunit worth. Allocation of resources allow enterprise company to get cutting edge. Intangible aswell as tangible are two main resources of organisation which are as follows: Tangible resources: It is presented as companies opportunity by which it can gainhigher profits, for example: producing of products, selling of items etc. Such asset andresources cannot distribute to buyers, as they are using enterprise operations formanufacturing services and goods. With this, entity of small enterprise also utilize theseresources for acquire credits for improving their flows of cash and tangible assets whichincrease the value of company within markets (Khan and et. al., 2015). For example:land is tangible resource for company and the cost of this is around £104595 . On theother hand the cost of building is approximately £313785.00.Apart from this, this new venture will also require other tangible resources like human resourcesthat is manpower who will perform business activities for company in order to make it2
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