Launching a New Venture: Business Proposal for Nutrition Cafe

This report discusses the business proposal for launching Nutrition Cafe, a food outlet that focuses on serving high-nutrition dishes to health-conscious customers. It includes an overview, target market, competitive analysis, required resources, skills, and promotional activities. The report also covers the pre-launch and launch promotional activity plan, itemized monthly cash budget, and appropriate legal form for the venture.

Launching a New Venture

Contents
INTRODUCTION...........................................................................................................................3
P1 Investigation of new venture, identification of specific target markets and competitive
analysis........................................................................................................................................3
P2 Tangible and intangible resources required for the launch of a new venture.........................5
P3 Business proposal to launch a new venture............................................................................6
P4 Skills and capabilities required to launch a new venture and how they are acquired or
developed.....................................................................................................................................7
P5 Promotional activities and channels that will support the launch and justify their choice.....8
P6 Promotional activity plan for both launch and pre-launch.....................................................9
P7 Itemised monthly cash budget for the pre-launch phase of the venture...............................11
P8 Appropriate legal form for the venture stating why it has been chosen...............................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
Books and Journal......................................................................................................................14

INTRODUCTION
In the present era, launching a new business venture requires excessive planning and procedures
so as to establish and position the venture as a successful business unit. There are several market
components that need to be studied, examined and evaluated in order to facilitate commencement
of business firm. The entrepreneurs are individuals who search for advance and feasible ideas or
in order to facilitate creative solutions to the complexities of everyday lives (Bachmann, et.al,
2020). They do the same by coming up with offering and services that can effectively live up to
the requirement and demands of the consumers and raise the standard of innovation within the
market as well. The report is based upon the idea of launching the “Nutrition Cafe” that can cater
health and nutrition rich food services to the individuals. The report comprises of overview,
target market and competition analysis of the Nutrition Cafe. The tangible and intangible
resources of the venture are demonstrated within the same as well. The report incorporates a well
constituted business proposal and also includes the description of the skills and knowledge
required to launch a new business. Along with this, the promotional activity plan as well as
discussion related to the launch and prelaunch is also included in the report. The report also
involves the venture budget and the legal structure for the launch of Nutrition Cafe in the market
industry.
P1 Investigation of new venture, identification of specific target markets and competitive
analysis
 Overview of the new venture
Nutrition Cafe is a food outlet that focuses upon serving delicious and high in nutrition dishes to
the customers. The idea is to deliver quality services to the individuals and costumer who are
health and fitness enthusiasts. The purpose of Nutrition Cafe is to facilitate unique and mouth-
watering nutrition food services to its customers as per their taste and requirements.
 Target Market

Nutrition Cafe focuses on delivery prominent value proposition as well as quality to its
customers in order to suit their degree of interest in an optimum manner. The firm will be
targeting consumers who are health conscious and prefer healthy food products and services. The
respective target market will help the company to reach out to the consumers in a more
appropriate and organised manner.
 Competitive Analysis
It is very important for the Nutrition Cafe to conduct a competitive analysis in order to determine
the potential competitors. It will also help the company to identify the tactics and strategies used
by the rival firms. This is turn will allow the firm to form better strategies and achieve a
competitive edge over the competitors in a relevant manner. (Barrios, Hochberg and Yi, 2020).
Porters Five forces model is taken into consideration in order to conduct the competition
examination and assessment of the Nutrition Cafe.
Bargaining power of buyer
The customer bargaining power is relatively moderate to high in nutrition bars and cafes in the
United Kingdom. Nutrition cafe must focus upon facilitating the reasonable price range in order
to make the services affordable for the individuals and boost the sales of the firm as well.
Bargaining power of supplier
The suppliers dealing in health and nutrition related products tend to demand high margin from
the companies in the name of quality of products delivered by the same. Hence, it is important
for the Nutrition Cafe to maintain a network of prominent suppliers with the appropriate set of
negotiations and dealing practices which suit the expenditure of the company.
Threat of new entrants
There is an absolute threat of new entrant within the health and fitness industry. New restaurants
and cafes are launched now and then in order to provide healthy nutritive rich serving to the
clients and customers (Adelakun, 2020). Therefore, Nutrition Cafe needs to come up with

innovative plans in order to get less affected by the entry of new cafes and outlets in the
respective industry.
Threat of Substitute
It can be said that Nutrition Cafe is likely to be impacted by the substitutes as it will ne new in
the business. There is a high risk associated with the switching of the customers if the concerned
venture does not provide customers with exceptional and innovative offerings.
Degree of Competition
In the recent times, the trend and buzz for fitness and healthy eating has accelerated a lot. Hence,
there is a high standard of rivalry among the cafes facilitating their business operations and
activities within the respective market domain.
P2 Tangible and intangible resources required for the launch of a new venture
In order to regulate the establishment of a new business venture, it is necessary to determine the
resources required to facilitate routine business practices of the new business outlet. The tangible
as well as the intangible resources that are essential to the functioning of Nutrition Cafe are
mentioned below:-
Tangible Resources
Tangible resources can be characterised as the resources that are available with an organization
in physical state (Secundo and Capaldo, 2020). In context to Nutrition Cafe, food processing
machineries, kitchen equipments, food storage systems, raw material i.e. vegetables, fruits,
ingredients etc. can be stated as the tangible resources that should be acquired by the firm.
Intangible Resources
Intangible resources comprises of those resources which cannot be seen or touches but hold a
value proposition in the favour of the venture. In reference to Nutrition Cafe, brand identity,
image and reputation, copyrights, trade names etc. are few of the intangible resources which are

extremely integral to the business firm. The attainment of the mentioned intangible resources can
provide major assistance to the firm in elevating its goodwill and position the industry,
P3 Business proposal to launch a new venture
Executive summary Nutrition Cafe is an advance cafe which promotes the concept of
delicious eateries which hold high degree of nutritional value. The
firm aims to facilitate customers with nutrition rich appetizing food
services
Company description Nutrition Cafe is established by a three business enthusiasts. The gains,
losses, risk and opportunities associated with the business are the
responsibility of the owners.
Vision
Nutrition Cafe aims to become a market leader in the health and fitness
industry. The vision is to cater consistent, prominent and creative food
services to the target co with the optimization of advance concepts and
integration of high tech technologies.
Mission
Nutrition Cafe wants to emerge as a renowned food outlet among the
health and fitness enthusiasts by serving flavorsome nutritive food to
the same.
Market analysis In order to gain necessary insights about the market environment,
Nutrition Café will consider the application of Pestle Model. The
respective approach will assist Nutrition Cafe in analyzing the external
market factors and help the firm to develop tactical plans and startgies
to overcome and combat the same.

Benchmarking In order to lead by example, and benchmark the business venture,
Nutrition Cafe will have to facilitate necessary company policies and
guidelines for the improvement of its business performance. Also, the
organizational members need to ensure that the formulated policies and
procedures are followed in an orderly manner.
Finance Nutrition Cafe will be opting for bank credits, loans etc. in order to
acquire adequate financial support for running the business enterprise,
Also, funders and investors will be approaches in order to raise funding
for the concerned venture.
P4 Skills and capabilities required to launch a new venture and how they are acquired or
developed
 To begin with, Leadership can be termed as one of the most significant skills that allow
the venture to achieve the work target and objectives in a systemic approach. In context
to the Nutrition Cafe, the management of the firm needs to exercise and practice advance
leadership in order to guide and direct the employees accordingly (Yousaf, et.al, 2021).
Also, enhanced focus upon leadership can facilitate the Nutrition Cafe to elevate the
engagement and performance of employees in a proficient manner.
 Risk Taking is an attribute that allows the firm to take upon the decisions that posses’
high risk factor but the realization of which can provide the venture with excellent and
desired outcomes. In addition to that, Nutrition Cafe also needs to facilitate risk
management within the enterprise as well. Therefore, it can be said that the respective
venture must align its concentration upon managing the potential risks in order to achieve
optimal leverages in the market environment.
 In order to regulate flexible and smooth business practices, it very significant for ventures
to capitalize upon effective communication tools and techniques within the organizational
setting. Likewise, Nutrition Cafe should also rely upon effective interaction and
communication approaches in order to regulate the exchange of information in a

systemized manner. The firm should encourage employees to speak up and express their
ideas, opinions, concerns etc. without any hesitation or fear.
P5 Promotional activities and channels that will support the launch and justify their choice
Promotional techniques and methods allow the business venture to reach out to the maximum
number of customers in order to persuade the sales of organizational offering in a justified and
considerate manner (Mazzarol, T. and Reboud, S., 2020). Nutrition Café also needs to select and
implement a variety of promotion means and channels so as to make its existing service and
operations more popular and renowned in the market domain. The promotional tools capitalized
by the Nutrition Café are mentioned below:-
 Sales promotions tactics such as discounts, offers, rewards and loyalty points can be used
by the Nutrition Café in order to initiate the sales of the firm. Sales promotion is an
important part of promotional channel that is extremely helpful in building the retention
of the employees within a business entity. Therefore, Nutrition Cafe must utilize the
following method in order to lead the acquisition of market share by generating high
percentage of sales.
 Advertisement are considered to be form of promotional medium that aims to enhance
the visibility of the services and offering catered by a particular venture among its target
market (Penkov, et.al, 2021). In context to Nutrition Cafe, the concerned venture can
optimize upon hoarding, banners, brochures, Television ads, radio ads etc.
 Social media portals and platform can be undertaken by the Nutrition Café in order to
build a prominent network so as to engages and attract the target individuals towards the
firm’s offerings. The company can use Twitter, Facebook and Instagram and can try and
boost its sales and operations through the same.
 Also, PR promotion can be used by the Nutrition Café so as to accelerate the awareness
of the individuals in regard with organizational services. It will also assist the venture to
facilitate enhanced goodwill in the market environment.

It can be said that the former discussed promotional medium can serve major added advantage to
the Nutrition Café in respect with increasing the popularity of the company as well as engaging
he target customer base within the same.
P6 Promotional activity plan for both launch and pre-launch
Promotional activity plan is a blueprint that depicts the appropriate marketing and selling
objectives and mediums formulated by the business venture so as to lead major development and
progression within the concerned market sector. Promotional activity plan also facilitates
information regarding the pre-launch as well as launch promotion plans and procedures
formulated by the organization. The promotional activity plan of the Nutrition Cafe is as
follows:-
Prelaunch promotion can be characterized as a type of promotion which takes place prior to the
launch of an organization. The aim of prelaunch promotion is to create awareness about the
existence of the organization and inform individuals about the purpose of the same (Marvel,
et.al, 2020) In order to lead the pre-launch promotion Nutrition Cafe, the following methods will
be taken into consideration: -
 The print media components such as newsletters, magazines, catalogues as well as
pamphlets will be taken into consideration so as to brief the target customers about the
commencement of the business enterprise.
 In addition to the same, online advertisements will also be opted by the nutrition Cafe so
as to communicate the vision and mission of the firm to the target customer segment in an
appropriate and well defined manner.
 Search engine optimization and content marketing are two major digital marketing
methods that will be undertaken to facilitate awareness about the respective company in
the market environment.
Launch promotion highlights upon promotional plans that are executed in order to retain the
targeted consumers within the venture for a long time frame. The major objective of launch
promotion tactics is to accelerate the overall business sales and achieve competitive edge within

the industrial environment. It is necessary to plan the launch promotion in a strategic and tactical
manner so as to ensure that the consumers are intrigued and satisfied in the best of way possible.
 The consumers can be provided by gift cards in order to persuade them to invest more
within the organisational offerings.
 Also, vouchers can be facilitated to the same which can be used by them within a limited
time frame (Chawla and Jones, 2021). This will enhance the engagement of the
customers towards the organisation after the launch and they would surely express their
interest within the organisational offering later as well.
 Also, points and reward system can also be a fruitful attribute that can elevate the sales of
the services facilitated by the Nutrition Cafe after its launch in the market sector.

P7 Itemised monthly cash budget for the pre-launch phase of the venture
Pre launch budget lays concern over the expenses that will be incurred in order to facilitate the
activities and process associated with the pre launch phases of the Nutrition Cafe.
P8 Appropriate legal form for the venture stating why it has been chosen.
It can considered to be a mandate for each and every business unit to register itself in the form of
legal structure that it would like to follow for the rest of its business journey. The reason for the
same can be stated as the necessity for the business organization to work in accordance with the
policies and frameworks formulated for their functioning in a particular form of legal structure.
There are numerous forms and types of legal registrations that can be opted by the business
institution in order to establish themselves and function as per the legal obligations. Nutrition
Cafe must register itself as a company form of legal structure (Morris and Kuratko, 2020)
(Barringer and Ireland, 2021). The selection of the same can provide various expansion and
sustainability related perks and benefits to the firm. Also, a company is considered to be a
separate entity which allows the same to acquire assets and bear losses in its name irrespective of

the owners. The respective firm of legal structure has been chosen for the Nutrition Café due to
following listed reasons:-
 The biggest benefit associated with company form of legal structure can be stated as
advantageous for the Nutrition Cafe in term of the degree of liability associated with the
same. The company form of legal framework Restricts and limit the liability of the
shareholders to their extent of capital investment within the firm (Karolova, 2020).
 Also, companies are likely to run for a longer period of time frame as compared to the
other form of legal structure available with the venture. The Nutrition Cafe will enjoy
perpetual existence as the company form of legal constitution propounds that an entity
can only be formed or demolished by the course of law.
 It can be said that the risk associated with the business outlet gets divided when company
form of legal enterprise is chosen by the Nutrition Cafe. A single individual is not held
responsible to bear the risk for the whole business enterprise. The risk is shared among
members of the organization which makes it much easier for the firm to mitigate and
overcome the risk in a successful manner (Qu and Niu, 2021).
 Expansion possibilities in respect to the company legal framework are much higher than
the others. Hence, the Nutrition Cafe will be able to flexibly enlarge and expand its
business operation through utilization of company type of legal structure.
 The company structure also facilitates the opportunity to the business firm in order to
transfer the shares to the other parties in a relevant approach. This can further assist in the
acceleration of capital within the Nutrition Cafe and allow the same to lead enhanced
business practices in the marketplace.
CONCLUSION
From the above conducted discussion, it can be concluded that the Nutrition Cafe needs to be
highly assertive of its competitive environment so as to formulate retaliatory strategies that can

help the firm to optimise upon existing opportunity in a more strategic manner. Also, the firm
should be able to determine its tangible and intangible resources in a deliberate manner so as to
gain necessary benefits from the same in a profitable manner. In addition, the Nutrition Cafe
should also concentrate upon accelerating the skills and competencies of the management in
order to achieve high standard productivity of operation. The budget and finance related
operations also need to be systematically executed so as to ensure that the firm has sufficient
financial aid to foster its future operations in the upcoming run.

REFERENCES
Books and Journal
Bachmann, et.al, 2020. Improving entrepreneurial self-efficacy and the attitude towards starting
a business venture. Review of Managerial Science, pp.1-21.
Barrios, J.M., Hochberg, Y.V. and Yi, H., 2020. Launching with a parachute: The gig economy
and new business formation (No. w27183). National Bureau of Economic Research.
Adelakun, A., 2020. Should Porters Five Forces have value in Businesses today. Computing for
Business (BSC) Aston University Birmingham.
Secundo, G. and Capaldo, G., 2020. Facilitating Business Startup Launch: An Interpretative
Framework Based on Project Management. Innovative Entrepreneurship in Action, pp.55-69.
Yousaf, U., Ali, S.A., Ahmed, M., Usman, B. and Sameer, I., 2021. From entrepreneurial
education to entrepreneurial intention: a sequential mediation of self-efficacy and entrepreneurial
attitude. International Journal of Innovation Science.
Penkov, B., Kabanov, P., Pikhur, L. and Yakovlev, S.A., 2021. VENTURE CAPITAL FOR
INNOVATIVE PROJECTS. In НАУЧНЫЕ ДОСТИЖЕНИЯ И ОТКРЫТИЯ 2021 (pp. 78-82).
Morris, M.H. and Kuratko, D.F., 2020. The fit between type of venture and entrepreneur.
In What do Entrepreneurs Create?. Edward Elgar Publishing.
Barringer, B.R. and Ireland, R.D., 2021. Entrepreneurship: Successfully Launching New
Ventures, eBook, Updated 6e. Pearson Higher Ed.
Mazzarol, T. and Reboud, S., 2020. Surviving the Early Years. In Small Business
Management (pp. 69-93). Springer, Singapore.
Karolova, T., 2020. Strategic Sustainability Of The Organization. Strategic Cube Or Strategic
Status Model Of The Organization. Предприемачество, 8(2), pp.35-42.
Qu, W. and Niu, H., 2021. Research on the establishment and operation management of flexible
organization. In E3S Web of Conferences (Vol. 253, p. 03070). EDP Sciences.
Chawla, C. and Jones, T.A., 2021. Launching a Venture During a Pandemic: SLAB Outdoors
LLC. SAGE Publications: SAGE Business Cases Originals.
Marvel, et.al, 2020. Examining entrepreneurial experience in relation to pre-launch and post-
launch learning activities affecting venture performance. Journal of Small Business
Management, pp.1-27.