Launching a New Venture: Business Proposal for Nutrition Cafe

Launching a New Venture

Contents
INTRODUCTION...........................................................................................................................3
P1 Investigation of new venture, identification of specific target markets and competitive
analysis........................................................................................................................................3
P2 Tangible and intangible resources required for the launch of a new venture.........................5
P3 Business proposal to launch a new venture............................................................................6
P4 Skills and capabilities required to launch a new venture and how they are acquired or
developed.....................................................................................................................................7
P5 Promotional activities and channels that will support the launch and justify their choice.....8
P6 Promotional activity plan for both launch and pre-launch.....................................................9
P7 Itemised monthly cash budget for the pre-launch phase of the venture...............................11
P8 Appropriate legal form for the venture stating why it has been chosen...............................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
Books and Journal......................................................................................................................14

INTRODUCTION
In the present era, launching a new business venture requires excessive planning and procedures
so as to establish and position the venture as a successful business unit. There are several market
components that need to be studied, examined and evaluated in order to facilitate commencement
of business firm. The entrepreneurs are individuals who search for advance and feasible ideas or
in order to facilitate creative solutions to the complexities of everyday lives (Bachmann, et.al,
2020). They do the same by coming up with offering and services that can effectively live up to
the requirement and demands of the consumers and raise the standard of innovation within the
market as well. The report is based upon the idea of launching the “Nutrition Cafe” that can cater
health and nutrition rich food services to the individuals. The report comprises of overview,
target market and competition analysis of the Nutrition Cafe. The tangible and intangible
resources of the venture are demonstrated within the same as well. The report incorporates a well
constituted business proposal and also includes the description of the skills and knowledge
required to launch a new business. Along with this, the promotional activity plan as well as
discussion related to the launch and prelaunch is also included in the report. The report also
involves the venture budget and the legal structure for the launch of Nutrition Cafe in the market
industry.
P1 Investigation of new venture, identification of specific target markets and competitive
analysis
 Overview of the new venture
Nutrition Cafe is a food outlet that focuses upon serving delicious and high in nutrition dishes to
the customers. The idea is to deliver quality services to the individuals and costumer who are
health and fitness enthusiasts. The purpose of Nutrition Cafe is to facilitate unique and mouth-
watering nutrition food services to its customers as per their taste and requirements.
 Target Market

Nutrition Cafe focuses on delivery prominent value proposition as well as quality to its
customers in order to suit their degree of interest in an optimum manner. The firm will be
targeting consumers who are health conscious and prefer healthy food products and services. The
respective target market will help the company to reach out to the consumers in a more
appropriate and organised manner.
 Competitive Analysis
It is very important for the Nutrition Cafe to conduct a competitive analysis in order to determine
the potential competitors. It will also help the company to identify the tactics and strategies used
by the rival firms. This is turn will allow the firm to form better strategies and achieve a
competitive edge over the competitors in a relevant manner. (Barrios, Hochberg and Yi, 2020).
Porters Five forces model is taken into consideration in order to conduct the competition
examination and assessment of the Nutrition Cafe.
Bargaining power of buyer
The customer bargaining power is relatively moderate to high in nutrition bars and cafes in the
United Kingdom. Nutrition cafe must focus upon facilitating the reasonable price range in order
to make the services affordable for the individuals and boost the sales of the firm as well.
Bargaining power of supplier
The suppliers dealing in health and nutrition related products tend to demand high margin from
the companies in the name of quality of products delivered by the same. Hence, it is important
for the Nutrition Cafe to maintain a network of prominent suppliers with the appropriate set of
negotiations and dealing practices which suit the expenditure of the company.
Threat of new entrants
There is an absolute threat of new entrant within the health and fitness industry. New restaurants
and cafes are launched now and then in order to provide healthy nutritive rich serving to the
clients and customers (Adelakun, 2020). Therefore, Nutrition Cafe needs to come up with