Launching a New Venture

Launching a New Venture

Contents
INTRODUCTION...........................................................................................................................5
TASK 1............................................................................................................................................5
P1 Investigate and explain a new venture identifying specific target markets and undertaking
competitive analysis...............................................................................................................5
P2 Specific tangible & intangible resources for new venture...............................................6
P3 A credible proposal to launch a new venture...................................................................7
M1 Apply a range of techniques and methods for competitive analysis to achieve competitive
advantage................................................................................................................................8
M2 Strength and weaknesses of new venture and analyse areas of risk................................9
D1 Develop a detailed proposal that demonstrate analysis and reflection of competitive
environment with supporting contingency planning to reduce risk.......................................9
TASK 2............................................................................................................................................9
P4 Assessing skills as well as capabilities in order to launch a new venture at the marketplace.
................................................................................................................................................9
M3 Evaluate range of skills & capabilities needed for launch of new venture and critically
evaluate how it can be develop by using appropriate techniques.........................................10
D2 Critically discuss supporting costs & timescales needed for acquiring or developing skills
as well as capabilities of a launch team................................................................................11
TASK 3..........................................................................................................................................11
P5 Various promotional activities used byan entrepreneur while launching new Cafe at the
marketplace...........................................................................................................................11
P6 Develop an appropriate promotional activities plan for both launch and pre-launch.....12
M4 Evaluate an appropriate promotional plan for both launch and pre launch...................13
D3 Critically evaluate different promotional activities to support justification...................13
TASK 4..........................................................................................................................................13
P7 Monthly cash budget for the pre-launch phase...............................................................13
M5 Justify an itemized monthly cash budget showing one off costs, opening cost and
anticipated income post and pre launch................................................................................17

D4 Create a pre and post launch monthly itemised cash budget based on financial resources,
including key budget an budget categories and sub categories with contingency measures for
anticipated outcomes............................................................................................................17
P8 Applicable legal form for the venture.............................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19