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(solved) Launching a New Venture: Assignment

   

Added on  2020-11-23

16 Pages5294 Words285 Views
LAUNCHING A NEWVENTURE

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Investigation of new venture for identifying specific target market......................................1P2 Specific tangible and intangible resources.............................................................................2TASK 2............................................................................................................................................3P3 Credible proposal to launch a new venture............................................................................3P4 Skills and capabilities that are essential for launching a new venture and development atthe same time...............................................................................................................................5TASK 3............................................................................................................................................6P5 Different promotional activities and channels support launch of business............................6P6 Promotional activities plan for both pre - launch and launch................................................7TASK 4............................................................................................................................................8P7 Monthly cash budget..............................................................................................................8P8 Suitable legal form for the venture to elucidate why it has been chosen...............................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTION In today's market scenario, as world is changing thus, most of the companies areemerging and establishing themselves in new market area for obtaining maximum benefits.Launching a new venture is not an easy task as entrepreneurs can face certain issues andproblems such as culture, growth, rival companies and products & services they are giving.Therefore, these are the factors which should be consider by company if they want to sustain inthe market for a longer period of time (Barringer, 2015). Present report is based on evaluatingresources which are essential for launching a new venture. In addition to this, skills andcapabilities that are needed for establishing a new business is included in this assignment. Otherthan this, appropriate promotional tools is explained which supports launch is mentioned in thisreport. Lastly, an appropriate legal form and compile a budget for launching a new venture isincluded in this assignment. TASK 1P1 Investigation of new venture for identifying specific target marketWith the change in course of time an increase in number of cafe and restaurant in UnitedKingdom can be seen and this is playing a crucial role in enhancing economy of the nation.Thus, Aroma Food Delight Cafe and Restaurant want to establish their new venture in UnitedKingdom so that they can be able to provide better services and facilities. The venue is sited atWestfield Street in East London. Cafe and Restaurant is inspired by the theme of Ancient Romeas they have extensively refurbished with antiques so as to provide deluxe environment and itincludes gold touches, banquette seating etc., where people can feel the essence of ancient Romeand their delighted food (Klotz and et. al., 2014). Along with this, they can enjoy their coffee andread novels as well. Before, launching their business company has identified choices andpreferences of Westfield Street so that cafe and restaurant can provide better services andfacilities. Aroma Food Delight Cafe and Restaurant, has their seasonal menu and their speciality iscooked meat with hay which is prepared by traditional Roman Technique. Other than this, theyhave a unique wine list encompasses different choices around the globe and Rome specially.Henceforth, Aroma Food Delight Cafe and Restaurant has come up with their innovative idea asalong with the food served they are providing space where people can read books related to1

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