Awareness of Digital Disruption and Its Impact on Job and Career - Tesco Case Study

Assessment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TOPIC: Awareness of digital disruption and person’s perception of it and it impact on their
job and career..............................................................................................................................3
LAURA'S Task...........................................................................................................................3
Analysis & interpretation: ..........................................................................................................4
Daniela's Task.............................................................................................................................6
Discussion...................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Digital disruption is an effect which changes the fundamental expectations as well as
behaviour in a market, processes or industry caused by digital capabilities, assets and channels.
The present study is conducted on TESCO which is one of the larger retailer and grocery
supermarket of UK. The report consist of three task that involve development of questionnaire,
face to face interview and discussion of research methods in a proper manner.
MAIN BODY
TOPIC: Awareness of digital disruption and person’s perception of it and it impact on their
job and career
In order to fill the questionnaire, 20 employees of Tesco is chosen with the help of
random sampling method.
LAURA'S Task
Questions: Frequency
Q1. Do you have the knowledge digital disruption?
a) Yes 15
b) No 5
Q2) According to you, how digital disruption impact on the performance of
TESCO?
a) Positive impact 8
b) Negative impact 8
c) Neutral 4
Q3) As per your view point, in what manner digital disruption affecting
you?
a) Positive manner 10
b) Negative manner 10