Business Ethics and Corporate Social Responsibility
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misleading or deceptive conduct or those conduct which are likely to be misleading or deceptive
in trade or commerce. Further, in conjunction with deceptive and misleading conduct, a business
is also restricted to make misleading or false claims about services or goods (accc.gov.au,
2020a). This act recognizes some advertisement and marketing techniques that businesses often
pursue. ACCC has provided the right to industries to adopt voluntary code to regulate market
behavior. To discuss one of the misleading advertisements presented on the website of the
ACCC website, the case of Samsung is to be discussed. In this case, the ACCC has started the
proceedings against “Samsung Electronics Australia Pty Ltd” as the same made a misleading,
deceptive and false representation in its advertisement while presenting the water-resistance
feature of different 'Galaxy' branded mobile phones. In its advertisements, it was claimed Galaxy
phones are water-resistant for 30 minutes and that too in 1.5 meters. Samsung has advertised
these phones widely all over social media, broachers, TV and other online and offline channels
(accc.gov.au, 2020b). ACCC alleged that Samsung had no reasonable ground to make this
presentation because galaxy phones were not suitable to use in all types of water. The
advertisements were misleading as the situation was not true what was claimed in the same. It
was held that using these phones in any other liquid could damage them.
Voluntary code of ACCC
Now, moving the discussion towards AANA code, this is to state that the same has
developed as a guideline to market product to children. "the Australian Association of National
Advertisers" has developed this code to provide safeguard to the interest of children. The code
demands every marketing communicator or adviser to consider the factors of social values,
safety, sexualization, and others and to ensure that none of them present in the advertisements

Business Ethics and Corporate Social Responsibility Report 2022

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