Assignment on Lead and Influence Change

Running: LEAD AND INFLUENCE CHANGE
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Name of the Student
Name of the University
Author Note

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Assessment Task 2 :
Samsung smartphone industries is a big Korean multinational company which is
headquartered in Samsung Town, Seoul. Samsung industries are known for having under its
brand name various types of industries which deals with various types of business organizations
that deals with various types of diverse business organizations. The company was founded by
Lee Byung – Chul in the year of 1938 as one of the famous trading company that used to trade
various types of goods and services from one country to another. Over the next three decades in
the performance as a transportation company, Samsung industries later on diversified into
business dealings with processing, textiles, insurance, securities, and retail industries. With this
the company after attaining he amount of profit from all its business distribution decided to join
the electronic industries in the year of 1960. Later in the year of 1970 the company had decided
to join the construction and ship building industries which had helped the company to attain
serious goals to move its way into the near future. The company was later on divided into four
different groups which are particularly Samsung Group, Shingehae Group, CJ Group and Hansol
Group. Since 1990 the company has thus increased itself with the effects of globalization
separated its activities and moved on with the manufacturing and production of mobile phones,
semiconductors which was one of the most important and biggest income for the company till
the year 1996. As of the year 2018, the company has recorded the highest global brand value
among the competitors present in the market.
From the year 2019 the company has also diversified its business activities into various
types of small business organizations like technology industries, Semiconductor Company, chip
setting business, and customer electronic goods and services. In the present date the company is
known for being one of the second largest ship builder measured from the revenue earnings from

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the year of 2010 to 2020. With this it can be said that the company is known for having a
powerful economic influence over the geographical location they are working for. Thus it can be
said that the country is driven by the economic development, politic, media and cultural
development of the country. The Samsung Telecom industry is known for dealing with the
manufacture of various types of electronic devices like telecommunication system, computer
division, MP3 player, Research and Development business. In the year it saw its 40% growth due
to being the second largest mobile device manufacturer in the world.
PESTLE Analysis
Political factors
According to the author Specht, Pawelski and Specht (2019) the company which has its
global presence in almost all the countries where it operates with the customers. It has made its
sector wider with the help of production with appliances and gadgets which have the main
motive to help benefit the life of the customers in the market. However the company has faced
few of the government related issues in few countries which is considered as a barrier to the
company as because it will not be able to conquer over all the countries available in the world.
Thus the analysis will be focusing on the political factors, economical factors, social factors,
technological factors, legal factors and environmental factors affecting the business operation of
the company.
According to the author Jamali and Khan (2018) a large number of political factors are known
for ruling the company in different areas of operation in the market. The company is known for
thus facing huge amount of political factors from the government bodies they are known for
having its operations in. Thus it can be said that its operations are known for running smoothly in

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the particular place it is operating in, but still there will be some minor distractions to the
operations in few of the developing foreign countries. Overall according to a research work
initiated bby the author Specht, Pawelski and Specht (2019) it can be said that the company is
known for operating in those markets where it will not be facing huge business issues. But
however it can be said that the small political factors from the side of the government will not be
affecting the day to day operations of the country. The company has recently grown huge amount
of tension from its home country South Korea as because it is its home country and it has most of
its tension in the country over there. According to the author Specht, Pawelski and Specht (2019)
Samsung faces high political pressure from many of the African and Latin American countries
where the political environment is unstable as well is prone to frequent changes in the
government structures. of course this is not yet a major cause of worry but the company is also
mostly all affected by the political instability of the government in few of the countries which
will strategic alley deamination the profit calculation of the company for a longer run. however
in recent few months it has faced significant political adventure in the areas of South Korea as
well as in the North Korea because it had to take into account not only the political instability of
the government body but also the wall breaking that had fought with that has bring forth with the
Korean peninsula.
Economic factors
The economic factors is also tried critical for Samsung because it is known for opening
up mini markets in the world and helps a company to develop itself into a large organization.
With the help of the economic boost the company has expanded to its global footprint. How
about this dimension is also what is sense of the ongoing global economic crisis attended the
purchasing power of the consumers in many developing markets that is forcing a company to

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seek profitable ventures in emerging market. The main point which is here to not is that the
macroeconomic environment in which the Samsung Company is currently operating with the
wizard and uncertainty voluntary action. The saving grace for the company is that it has adjust
with well in order to tap of the consumer disposable income is in the developed world by
expanding and emerging into developing markets. According to the author this is the main
reason why the company has begun and aggressive rush into the immersion of new markets
emerging markets with the help of making up from the last business in the developed world
Socio cultural factor
Samsung is primarily a South Korean company which has only as a multinational business
organization it means that despite the global footprint it is still operating with the Korean
multinational companies in the first place. This means that despite the global footprint it is a core
affection with the Korean companies. There are several aspects to its global operation some of
which might include various types of adaptation commitment made by the company itself due to
the local conditions of the company. where is on the other hand in few the places the global
company has at to act locally meaning that is had to adopt the global strategies present in the
emerging markets. Apart from all these the company has had to tailor its product in order to fast
change the customers with various types of new product launches and promotional brand
awareness. According to survey which was initiated by the author in the year Jamali and Khan
(2018) it has been found out that the company has increased its production into the market as
well as supply trending technological devices with the fast changing customers in the specific
market. 0lucky. No talk here in the factor of social economic factors is that the market in which
the company operates strongly, the company is known for operating in a market needs that is
strongly influenced by the lifestyle as well as preferences made by the companies.

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Technological factors
Regarding the technological factors of the company it can be considered their Samsung s one of
the most innovative and leading technological based companies in the world. Therefore it can be
said that the company is and an advantage as Physician Company is meeting in Turkey. The
company also has gained power of technology as well as drawing innovation for the company.
This is very transfer and that the objective has made obsessive mission which will help the
company to move ahead of the technological and innovation car of achieving its vision
dominating the rivals and competitors.
Apple's product design and the legal and regulatory security factors in its one phones are making
the companies competitive one in the present age.
Environmental factors
According to the author Jamali and Khan (2018) with the rise of ethical customers in the
market who demand the company to make sustainable and environmental friendly products,
Samsung thus has to be aware to make its products satiate the chic customers in the market.
Therefore with this it can be said that the company should try to innovate its product in such a
way that they ate not creating a risk the environment itself. Moreover the company should try to
ensure that it does not at all compromise on the working condition of the environment as well as
with the wages and salaries it pays to the labor and workers.
Legal factors
According to a research study which was initiated in the year 2008 by Jamali and Khan (2018) it
has been found out that Samsung Smartphone Industries had to pay huge amount of fines and
heavy penalties to its alleged imitation from the Apple iPad and as well as the Apple iPhones.

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Therefore it is recommended that the company should try to invest more in the research and
development so that they can make their own design structure.
2
The PESTLE analysis which has been provided in the above discusses the business
environment of the company as well as the working condition within the market they are
operating in. The PESTLE analysis also discussed the company strategic analysis for both the
short term and as well as the long term goals. As it has been mentioned earlier that Samsung
smartphone industries is known for working globally with more than 180 countries. But however
it has its conglomerate in South Korea itself. For this reason it has to think something outside the
box that is change according to the global operations in the business. Therefore for this only
reason they have to change many aspects of global operations according to the local operations.
According too the author *********** for this main reason the company has to act locally in
many emerging markets. Moreover it can be said that the company has to change its products
and services according to the rapid changing consumer preferences and taste in most of the
developing markets available for the company. Mostly it can be said that the company has been
known for working in a market niche influenced by the customer’s lifestyle and preferences.
Also with the rise in sustainability the degree of manufacturing and production in a business
varies too. Samsung must thus try to keep pollution of waste in mind so that it can create a better
environment for the better future. It will thus also have a positive impact on the environment so
as by processing and cleaning the wastes inculcated. Also in such a case the company must be
aware of the needs to make a better product and as well as offer a better service which will be
able to fulfill the demand of the customers in the market.

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Over in order to conclude the above report it can be said that the company is working
very hard in order to create a sustainable business organization for a better future. Few of the
projects which are discussed by the top managerial authorities of the company in order to gain
good employment and in a way will be helping the company to earn more revenue. The company
should try to build Samsung Smart School which will use better and advanced technology
helping create a better environment. Samsung Care drive will be initiated that will be helping the
people in order to get better treatment and provide medicals services to the employees. The
company has also decided to create a project named as Solve for Tomorrow which will be
providing talented individuals from across the globe who are really passionate about building
their career for a better community.
Assessment Task 3:
Change is never too easy in the whole business process or organization as well as the
organizational change is no exception to the rule. Therefore organizational change is known for
causing a lot of anxiety, and as well as in most of the cases it happens that two third of the
organizational departments fail to initiate the change in the environment. Yet according to the
author Jamali and Khan (2018) organizational change is of very important and is thus inevitable
so as to stay in a competitive position over the irrelevant situation.
According to the author Jamali and Khan (2018) when the change initiate is done well the
organization will be helping the business to be more efficient and effective in terms of
production. The change initiatives will be creating more satisfied employees in the organization,
will be helping the customers to meet the business demand and satisfy the stakeholders in all the
cases. In fact here in the case of Samsung Smartphone industries, it can be said that sue to heavy
competition in the market the company is not able to take care of its product developmental

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process and business institution. In fact, it can be said that if the change management is done
right into the organization, and if the organization is able to embrace the successful change, it
can thus become the organizational strength. However there are some key practices that the
organization need to focus on in order to create a sustainability for the long term. However
according to the author Jamali and Khan (2018) each and every change in the organization is
very unique when brought into consideration but every change initiated needs a situational plan.
Therefore in order to bring out the major changes in the organization the leaders present in the
teams should try to focus on to help the entire organization bring in the change to create new
success. Accordingly in most of the cases the organizations are known for operating under
increasing demand of change. Ted due t the he market for Samsung has really changed due to
the process of globalization, strong presence of the customers, technological development and a
customer driven focus in the market. This high pace of change is known for supporting the
organization to bring in an abrupt change to rapidly adapt the market shift and demand. However
the author Song Lee and Khanna (2016) denotes that sudden changes in the project plan,
developmental plans might produce various types of unsatisfactory results in the day to day
business operations. Therefore in order to manage the turbulence in the change the organizations
should try to understand the importance of leadership in initiating the change. The author means
that the leader’s task is to initiate the change so as by conveying the vision and goals of the
change management process.
The change initiative which will be brought into change in the organization is
transformational change. The transformational change in Samsung will be targeting the
company’s organizational strategies. According to the author Hughes, (2018) companies are best
suited in order to withstand the rapid change in the industry are nimble, adaptable, thus help

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them in preparing to withstand the change plan initiatives when the need or urgency arises.
Transformational change initiative is taken into the organization as because it help the company
in order to gain a solid feedback from the past experiences and then move on with the business
operation they are planning with. Few of the reason why the companies are known for initiating
the transformational changes in the environment is just because they want to bring in the cultural
changes, social changes and include various type of technological changes in the business
environment. Therefore with the help of the transformational plan the companies in the present
date are able to build up a maturing business which mainly has its focus on the digital
technologies such as social, mobile, cloud and analytical changes in the environment. Meanwhile
on the other hand it can be said that less mature digital business are solving into better business
with various types of technological business considerations.
Regarding the change initiate it can be said that Samsung Smartphone Industries should
try not to buy batteries from the other countries at a very cheap price in the market. It had
happened that the company had manufactured the Galaxy Note 7 smartphone which used to get
burst when heated. This had created a potential loss of customers from the company in the year
of 2016. After receiving various types of complaint from the customers of the device the
company had decided to get review of the electronic device in order to get rid of the main
problem faced by the company. On a good day that is on Monday the company had asked to call
back the whole set of devices in order to take a close decision regarding the wrong
manufacturing of the product from the side of the company to the customers. An initial call from
the company took over more than 2080 million smart phone sin order to get rid from the cause.
The firm after investigation cam e out with the main reason for their flagship device to burst into
flames. There were various types of report that initiates the main reason for the smartphone to

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blast is both the manufacturing unit used as well as the design that was implemented by the
company. But however after clarifying the doubt from the company research and development it
can be said that the company had decided to open up the real issue behind the problem. It was
only because of effective and cheap rated batteries manufactured in China. According to the
research work it was found out that due to the low price of the batteries which were imported
from China, the phone gets blasted when it gets heated up. The company has received hefty
criticism for its botch release of the smart phone after incomplete investigation of the source.
Therefore it is initiated to bring in a change that the company should try to manufacture the
batteries in their home made research and development labs so that it does not have to depend on
other companies to manufacture their smartphones. The main vision as well as the purpose of the
plan to be imitated in the company is to keep every manufacturing devices self or to the side of
the company so that they do not have to face any kind of issue later on. The main purpose is to
convey the message the second largest manufacturer of smartphone Device Company is capable
of manufacturing each and every component on their own. They do not have to stay dependent
on someone else to manufacture the particular product or service. Regarding the scope of the
project it is recommended that the company should try to describe the main requirement of the
change initiatives. When the operational manager of the company will be determining the new
product to be manufactured in the business itself. For example it can be said that the
requirements of the billing transaction as well as including various types of new staff members
who will be detailing more and more products. Next is the process of identifying the limitation of
the change initiative in the main place. Often it is very crucial to determine the scope of the main
business proceedings. According to the author Barazzetti, Previtali and Roncoroni (2017) a very
simple guide to get off with the project is to right start off with the definition of the scope of the

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project to the new employees so that everyone is able to understand the requirements of the
business. Once it is done the foundation to the commerce will be hopefully and successfully
proceeded with the setting.
The key drivers of the plan is shift the import of the batteries from China to build self-
manufacturing unit in the company own plant. Therefore the key drivers of the change initiatives
will be the employees and as well as the business leaders available in the company working with
various types of groups.
In order to mention the broad goals of the company and as well as determine the
measures, it can be said that the company should try to determine the goals of the company and
as well as mention the measures which will be taken in order to initiate the business properly.
The main goal of the company is too manufacture the batteries at a very low price so that they do
not have to import them from a very low price. The business leaders will be taking a note of the
progress update of the business cycle in order to maintain the enthusiasm in the business.
Regarding the point of action taking and as well as the milestones, the company has
decided to take immediate actions Samsung has set up various types of board meeting in order to
proceed with the manufacturing of the dry cell batteries for their smart phones. The company has
decided to make arrangement for the import of various types electromagnetic molecules which
will be charging up the batteries. Regarding the set of milestones the company has decided to
plan and check the progress update each and every 2 months of production and manufacturing in
the company lab.
The stakeholders will be arranged in a meeting and strategies will be discussed in order to
proceed with the manufacturing and production process. The proceedings of the meeting will be

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disclosed soon so that the stakeholders are able to get involved with the proceedings. Thus the
departing from the stakeholders will be analyzed in order to proceed with the meetings and
timeline of the product management.
Conclusion
In order to conclude the above research paper it can be said that thinking about the
benefits of the change management can be really a very useful process for the company for the
long term processing of the company. The managerial department of the company will be using
the benefit as a checklist to evaluate the planning process of the company. According to the
author Kanonov and Wool, (2016) the greatest importance of change management is to provide a
conceptual scaffoldings for the people and the organization who will be implementing the plan.
The change management process which will be used by the company in order to bring out the
change in the manufacturing event. The main benefit of the change management process sis to
benefit the company to respond faster to the changes in the customer demand in the market.

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References
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Hughes, B., 2018. Samsung Galaxy S9 For Dummies. John Wiley & Sons.
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Chang, Y., Ryu, S., Sung, K.C., Cho, Y.K., Sung, E., Kim, H.N., Jung, H.S., Yun, K.E., Ahn, J.,
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