3LEAD AND MANAGE ORGANIZATIONAL CHANGETable of ContentsTask 1: Define Campaign Objectives..............................................................................................4Introduction..................................................................................................................................4Background..................................................................................................................................5Objectives....................................................................................................................................6References....................................................................................................................................7Task 2 – Preparation of advertising budget.....................................................................................8Introduction..................................................................................................................................8Background..................................................................................................................................9Objectives..................................................................................................................................10Budget........................................................................................................................................11References..................................................................................................................................12Task 3 – Developing an Advertising Schedule..............................................................................13Introduction................................................................................................................................13Background................................................................................................................................13Objectives..................................................................................................................................14Advertising Schedule for a 12 month period.............................................................................15References..................................................................................................................................16Cost Benefit Analysis....................................................................................................................17

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