Report on Lead and Manage Organizational Change

Added on - 21 Apr 2020

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Running head: LEAD AND MANAGE ORGANIZATIONAL CHANGELead and Manage Organizational ChangeName of the StudentName of the InstituteAuthor Note
2LEAD AND MANAGE ORGANIZATIONAL CHANGEExecutive SummaryThe report is aimed to look into the development of advertising campaign through thepreparation of 3 tasks. The first task would consider defining the campaign objectives to see howthe objectives would be met through clearly citing the background of the organization. Thenconsider the factors which affect consumer behavior, followed by complying with the legal rulesand regulations that should be adhered to. The second task requires considering the preparationof advertising budget which is required for the accomplishment of each objective, throughassessment of resource requirements, then assessing the resources required for the kind of mediaoptions, creative and production services. This would be followed by relevant justifications forthe allocation of resources to each and every component the advertising campaign and make surethat they are sufficient to achieve the primary objectives of the campaign. Then, the need toensure that the fully allocated budget meets requirements of the advertising brief. The budgetwould be prepared by looking into the target audience, recognizing their age group, if they havechildren and whether they live in the suburbs or in the city. This would be followed by analyzingthe customer profile with the kind of business the organization is in. Task 3 would require tofinalize the schedule of advertising, where a brief overview of the organization would be given,the background would be provided and objective would be discussed. The organizationconsidered for the report is Fast Track Couriers Pvt Ltd.
3LEAD AND MANAGE ORGANIZATIONAL CHANGETable of ContentsTask 1: Define Campaign Objectives..............................................................................................4Introduction..................................................................................................................................4Background..................................................................................................................................5Objectives....................................................................................................................................6References....................................................................................................................................7Task 2 – Preparation of advertising budget.....................................................................................8Introduction..................................................................................................................................8Background..................................................................................................................................9Objectives..................................................................................................................................10Budget........................................................................................................................................11References..................................................................................................................................12Task 3 – Developing an Advertising Schedule..............................................................................13Introduction................................................................................................................................13Background................................................................................................................................13Objectives..................................................................................................................................14Advertising Schedule for a 12 month period.............................................................................15References..................................................................................................................................16Cost Benefit Analysis....................................................................................................................17
4LEAD AND MANAGE ORGANIZATIONAL CHANGETask 1: Define Campaign ObjectivesIntroductionFast Track Couriers is a courier organization and the length of time the organization hasspent in the market is evident from the fact that they have been operating within Sydney for thelast 15 years. The business of Fast Track is just like any other courier service agency, related todelivering of medium to large size parcels across the metropolitan city. This task aims to takeinto consideration the objectives behind the creation of an advertising campaign and see how theobjectives would be met by creating an advertising campaign.The strategic goals of the organization are of expansion of business in the metropolitanarea so that package deliveries ranging from medium to small help in increasing market share bya fair margin, thus helping them to develop an coherent approach to distribution management,utilize technologies like PDA devices and GPS and finally inspire and maintain a united andwell-motivated workforce. A fleet of trucks would require to get expanded by 8 trucks within thefinancial year (Moriarty et al. 2014). There are certain human resource goals which would berequired to consider through bringing forth developments in a professional manner to achieve thegoals and promote perfect understanding of organization’s strategic goals in the first 3 months ofthe financial year, get rid of the problems of industrial relations in the financial year and alsocarry out negotiations with the different parties.This task would co-relate the objectives of the organization with the advertisingcampaign and citing the importance of advertising campaign. An advertising campaign isprepared mainly to make people aware of the organizational goals and to make everyone awareof how they are going ahead in order to achieve those goals.
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