Workplace Communication: Internal and External Communication

This report analyzes LEAD communication in the workplace, emphasizing its critical role in business success, using Top Source Solutions Pvt Ltd as a case study. It explores various aspects of workplace communication, including internal and external communication methods, and communication strategies. The report highlights the importance of clear communication for teamwork, information flow, and addressing potential misunderstandings. It delves into the use of internal data, communication protocols, and social media strategies. The report also discusses procedures for resolving communication challenges, and the importance of understanding employee concerns and organizational culture. The report emphasizes the significance of internal communication, external communication, and the impact of communication on employee performance and project success, offering insights into how to improve communication practices. The report concludes by providing references to support its findings.

LEAD COMMUNICATION IN THE WORKPLACE

Common workplace activities and related communication requirements
Communication is critical to the success of any business. If good communication is maintained, a
workplace such as "Top Source Solutions Pvt Ltd" may function without hiccups and with ease.
Quizzes and games that encourage healthy competition amongst co-workers are two of the most
popular types of employee engagement that take place in the office. The concept that working
together toward a common goal may be successful in any endeavor is one that actively promotes
teamwork in the workplace (Lee et al. 2021).
The importance of employees communicating with one another and working together as a team
cannot be overstated. Through communication, which contributes to the flow of information,
employees may acquire more knowledge about the different aspects of the project. It's also
possible that the manager will utilize communication in the workplace to figure out the
employees' strong and weak points. The duties of "planning, processing, execution, and the
continuance of any plan" are among the most typical that employees are expected to do in the
workplace. Communication must be maintained throughout the whole of the process in order to
reduce the likelihood of misunderstandings and omitted responsibilities (Oliveri and McCulla,
2019). The members of a team working on an accounting project will benefit from having clear
communication in order for the project to be successfully completed.
Data gathered internally and externally are instances of both internal and exterior information.
When it comes to the success of accounting firm initiatives, the introduction of new ideas and
soliciting the feedback of other team members is crucial (Manomenidis et al. 2019). Researching
Top Source Solutions Pvt Ltd in the UK, I'm looking for the resources I need to meet the data
requirements for the workplace lean communication project. Indirect communication inside the
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hierarchy, as well as communication across cultural borders, may be used to obtain internal data
in a number of ways.
These three traits become increasingly significant when social barriers grow more fluid and
employees are integrated in the implementation of new ideas and concepts to meet cost-profit
concerns. As an alternative, I've gathered data from a range of sources, including academic
papers, peer-reviewed research, and accounting websites, and organized it to assist the project's
infrastructure become stronger (Jia et al. 2019). With the support of Top Source Solutions Pvt
Ltd's organizational structure, the teams have been able to talk about accounting issues and how
they may be incorporated into today's business climate.
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Top Source Solutions Pvt Ltd promotes their website communication protocol using social
media protocols. I've noted some processes.
● Inform consumers of your items' advantages.
● Give social media strategy knowledge
● Goal is to protect accounting firms against cybercriminals and cyberattacks.
● Showcase your company's social media success.
● Stop being biased towards diverse clients.
● Counting reviews and building customer service improves things.
My accounting firm, Top Source Solutions Pvt Ltd, has a new website I built to educate
prospective customers. My accounting firm's social media skills may be shared with other
personnel, who will be more ready to communicate with customers (Simao and Franco, 2018).
To showcase Top Source Solutions Pvt Ltd's products and services and count reviews and
comments, I and other workers must be social media savvy. I'll need to collaborate with thyroid-
related organizations to ensure personnel have adequate social media training.
I'm now accountable for ensuring that my employees aren't harassed on social media by new
customers.
Instead, it's my job to protect Top Source Solutions Pvt Ltd's accounting data from hackers
(Song et al. 2019). I must highlight Top Source Solutions Pvt Ltd's accounting services and
goods on the company's website to attract consumers (Al-Musalli, 2019). In this scenario,
cultural and ethnic bias in communication must be ignored and customer reviews counted to
understand product responsibility and Top Source Solutions Pvt Ltd's perspective.
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Appropriate methods for internal and external communications
Enables the improvement of work and performance quality, in addition to the discussion of novel
and imaginative ideas that may be developed within the confines of an organization. In the
workplace, you have the option of communicating verbally, over the telephone, or in writing
(Hoffjann, 2018). In addition, in-person meetings, business reports, electronic mail, and the
platform provided by the company's intranet are all feasible possibilities for the company's
internal communication. Employees get something from internal communication since it gives
them the opportunity to share their expertise and experiences with their fellow workers. Even
newly hired employees have the potential to get help and guidance via the use of internal
communication (Zhang and Fan, 2020). Members of the team are able to interact thanks to
internal communication, which may be used as evidence of the overall effectiveness of the
project team.
The exchange of information and ideas between two or more organizations that takes place
outside of the four walls of an organization is known as external communication. It is possible to
communicate with the outside world through participating in conferences or events, as well as by
using channels such as social media, email, and press releases (Prajogoet al. 2018). This kind of
communication may benefit from frequent newsletter exchanges, both sending and receiving, as
well as social get-togethers that individuals arrange.
A company's ability to communicate with the outside world may help it build relationships with
other businesses, with its consumers, and with other stakeholders. By leveraging knowledge
acquired from other sources, team leaders might receive aid in engaging with other parties or
stakeholders, and employees may learn about other reactive initiatives.
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Procedures for resolving communication challenges and negotiating issues
It's possible that a lack of communication in the workplace is to blame for ineffective
performance from employees. Since "Top Source Solutions" is an accounting company, a
breakdown in communication between the members of the team might lead to a significant
number of misunderstandings, which could ultimately result in the failure of a project plan
(Graesser et al. 2018). This organization will be able to better manage communication challenges
by giving workers with "instant access to the team chat" and regular updates if it can identify and
use the appropriate means for communication, which it will do if it uses those technologies. If an
employee has the patience required to listen intently while others express their ideas and
comments, it will be much easier for that person to comprehend the layout of the plan (Sun et al.
2020). In addition, in order to devise more effective strategies for successful communication, the
management of the firm has to first learn about the challenges and individual concerns of an
employee. There is a possibility that the culture of an organization will make it difficult for
employees to interact with one another. By identifying and addressing issues, internal
communication may be strengthened and enhanced. If a suitable solution can be discovered, it is
possible that the employee's levels of stress will decrease, and in the long run, he or she will be
able to work more efficiently (Qian, 2021). Communication with people outside the company is
another challenge that may be addressed successfully by management that is up to the task. It is
only possible to comprehend the party's demand if the administration is aware of its line of
reasoning.
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References
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Communication Courses Preparing Students for the Workplace?. College Quarterly, 22(2), p.n2.
Graesser, A.C., Foltz, P.W., Rosen, Y., Shaffer, D.W., Forsyth, C. and Germany, M.L., 2018.
Challenges of assessing collaborative problem solving. In Assessment and teaching of 21st
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Hoffjann, O., 2018. Advocacy, Internal and External. The International Encyclopedia of
Strategic Communication, pp.1-9.
Jia, Y., Yan, J., Liu, T. and Huang, J., 2019. How does internal and external CSR affect
employees’ work engagement? Exploring multiple mediation mechanisms and boundary
conditions. International Journal of Environmental Research and Public Health, 16(14), p.2476.
Lee, Y., Li, J.Y.Q. and Tsai, W.H.S., 2021. The role of strategic internal communication in
workplace discrimination: A perspective of racial minority employees. International Journal of
Strategic Communication, 15(1), pp.37-59.
Manomenidis, G., Panagopoulou, E. and Montgomery, A., 2019. Resilience in nursing: The role
of internal and external factors. Journal of nursing management, 27(1), pp.172-178.
Oliveri, M.E. and McCulla, L., 2019. Using the occupational network database to assess and
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Prajogo, D., Toy, J., Bhattacharya, A., Oke, A. and Cheng, T.C.E., 2018. The relationships
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Qian, L., 2021, December. Influence of Communication and Motivation to Team Innovation. In
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Song, Q., Wang, Y., Chen, Y., Benitez, J. and Hu, J., 2019. Impact of the usage of social media
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Sun, C., Shute, V.J., Stewart, A., Yonehiro, J., Duran, N. and D'Mello, S., 2020. Towards a
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