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Lead generation system Contents

   

Added on  2020-02-24

16 Pages2830 Words59 Views
LEAD GENERATION SYSTEM
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Contents1.Project Background.......................................................................................................................12.Requirement Analysis...................................................................................................................2High-Level Requirements...................................................................................................................2Low Level Requirements....................................................................................................................23.Stakeholder analysis.....................................................................................................................24.Requirement Traceability.............................................................................................................55.Project Goals.................................................................................................................................66.Research and Literature Review...................................................................................................77.Methodology...............................................................................................................................108.Approval......................................................................................................................................11
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1.Project BackgroundThis project is taken by Brainstomers that is an organization consisting of four people whoare working for developing a lead generation solution for Two Minds Technology Company.Two Minds has the biggest education support platform for engineers in the world and runsvarious programs and applications to engage them. The applications that the company hasdeveloped are the most downloaded ones in the Engineering space. The company usesvarious platforms to connect the students of colleges with companies in order to get the studymaterials or them. The company also allows user generated materials from platform visitorsto increases interactivity on the portal. Currently the company is looking for promoting itsskills development programs for which the company needs to target users through leadgeneration.2.Requirement AnalysisHigh-Level RequirementsAnalysis of current IT systems and website to support the development plan for themarketing projectMake recommendations to overcome flaws in marketing using AS-IS modelConduct research on global trends of marketing used by colleges in Australia to attract candidatesPropose lead generation solutions for Two Minds Technology Low Level RequirementsDevelop advanced targeting methods for lead generation such that more and more students can be reached.Perform gap analysis to understand gaps between the objectives of the organization and its current to help identify possible solutions
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Implement a string lead generation tool on the website that would bring more visitors to the website3.Stakeholder analysisNameRoles Interest Influenceon projectResponsibilitiesNeed forcommunicationDeepikaRaniProject ManagerHighHighResponsible formanaging all projectactivities includingplanning, resourceallocation, scheduling,project execution,monitoring, andcontrolMust know all theactivities of the projectas they are progressingand thus, is reported byproject team on weeklyschedules [ CITATIONZel11 \l 16393 ]. ManjodhSinghTechnical LeadModerateModerateIdentify the technicalrequirements andprepare technicalproject documents Need to becommunicated aboutthe goals of the projectsuch that technicalrequirements can beidentified. The goalswouldbecommunicated to himby the project managerRavinderKaurProject AnalystHighModerateWould have to analyzeall the requirements forforming the basic Need to be communicated about the high level
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