Leadership

This report comprises the leadership report document of the brand named Zyrah which is a New Zealand based business. Zyrah has planned to establish a garment business. The company will offer all types of clothing range such as men, women, kids wear, suits, formal dresses, jackets, shorts, accessories for men and women: belts, bags, caps, sunglasses, slippers and more.

RUNNING HEAD: Leadership 0
Leadership

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Contents
Introduction...........................................................................................................................................2
Task one................................................................................................................................................2
Application and justification of the leadership model........................................................................2
Task two................................................................................................................................................4
Evaluation of personal leadership abilities........................................................................................4
Task three..............................................................................................................................................6
Application and justification of the appropriate leadership model.....................................................6
Task four...............................................................................................................................................9
Application of the knowledge and skills for the appropriate behavior...............................................9
Task five..............................................................................................................................................11
Demonstration of the way leadership effectively develop and maintain strategic leadership
stakeholders.....................................................................................................................................11
Conclusion...........................................................................................................................................13
References...........................................................................................................................................14

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Introduction
The leadership is all about the map where an organization needs to go. It is the art of
motivating a team to act towards a common goal. It is an ability which empowers a member
of the organization to contribute creatively to solve the problems. This report comprises the
leadership report document of the brand named Zyrah which is a New Zealand based
business. Zyrah has planned to establish a garment business. The company will offer all types
of clothing range such as men, women, kids wear, suits, formal dresses, jackets, shorts,
accessories for men and women: belts, bags, caps, sunglasses, slippers and more. The
company will be located in Christchurch, New Zealand. It will start one store at first with
their own production factory located in Christchurch. Initially, the company will have 50
persons working in the company handling departments like manufacturing, production, sales,
marketing, distribution and more. The company will have the vision to offer products of the
highest quality to the customers as endeavoring to develop a business which is sustainable.
The company will contrast its vision with its management style. It does not aim to be the
world’s top brand but provides customers with high-quality products. The mission statement
of the company will be to maintain a good position in the market of New Zealand. The
appropriate leadership model is applied and justified in the business. It is even supported by
the relevant theory. It will be the goal of Zyrah to offer products of the highest quality to the
customers and to develop business as endeavoring to develop a business which is sustainable.
The model is focussed to enable the attainment of the organization’s goals. Own personal
leadership abilities are evaluated against the relevant models. The personal leadership plan is
developed which has a role in the attainment of the organization.
Task one
Application and justification of the leadership model
Zyrah will have strong and humble leadership model. The leadership style in the organization
will be value-oriented where the members will function according to the values and
guidelines. The company will be doing business ethically, honestly and responsibly. The
leadership style value differences in Zyrah will be unified by the shared spirit and aspiration
to offer customers with the best possible combination of fashion, quality, and price. The
organization will follow a transactional leadership approach whereby all the employees will

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be required to follow the guidelines and expectations as fixed by the senior authority. It will
benefit by creating synergy within the Zyrah brand (Afsar, et al. 2017).
The leadership style is all about forming an open, dynamic and down to earth organizational
culture. The management style of the Zyrah is going to be all about being value driven,
customer focused, accountable and creative. The company is going to encourage an inclusive
workstation which will incorporate teamwork along with the growth of the employees. It will
have an important role in the organizational culture (Tortorella & Fogliatto, 2017). According
to the leadership style, it is sure that the company is going to focus on forming an
organizational culture from the inside out.
The transactional leadership will enable the achievement of the organizational goal which is
to offer products of the highest quality to the customers as endeavoring to develop a business
which is sustainable. The leaders will set the guidelines and expectations for the employees in
order to achieve the goals of the organization. Transactional leadership is also identified as
managerial leadership. In this style of leadership, the executive depends on the rewards and
penalties to attain the best job performance from the assistants. The transactional type of
leadership is also built on exchange or transaction. The leader in the organization will be
performing the task as per the specific levels (Tung, 2016). The workers will be penalized
who do not perform as per the standards. As per the transactional theory, the employees will
be made to work through the action of the transactional leaders. The employees will perform
as a leader will want them to do. The employees will not be in such a situation to be self-
motivated and do their tasks. Under the transactional leadership, the employees will work
best in the structured environment as their roles will be defined with the specific tasks to be
accomplished. The transactional leader will evaluate assistants whether or not they will meet
pre-decided requirements and expected results (Afshari & Gibson, 2016). Such leaders will
also appeal to the self-interest of the employees in order to keep on the track. It is helpful in
attaining goals and performing tasks in the short term period. It will also inspire and foster
creativity among employees. The transactional leadership will maintain establish procedures
in the organization at the expense of innovation (Thompson & Glasø, 2015).
The transactional leaders in the Zyrah will focus on the structure of the organization. The
employees will be offered feedback designed to keep workers on the task. It can also work as
a corrective action to avert mistakes. It will enable the company to meet the expected results.
The transactional leaders can take immediate corrective actions whenever something goes

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wrong in the production process. It is also suitable for conducting routine tasks (Ali, 2017).
The transactional leaders will be the applicable leadership style as it will offer employee
personal attention, provides coaching and inspires personal development. The employees will
be liable to attain reward if they will finish the task within the agreed time. The relationship
between leaders and employees will be mainly of business like. There is going to be a clear
description between tasks and performance in Zyrah. The leaders will also monitor progress.
Task two
Evaluation of personal leadership abilities
Being a manager, the personal leadership abilities attained are extrinsic motivation and
practicality. I aim to elicit the desired performance of the team by encouraging them
externally. I have even attained practical approach towards solving problems toward
attainment of the organizational goals. I do not seek to transform things and look for resistant
to change. The employees are even made to act creatively for innovative products. I believe
in recognizing performance for the specific goal targets. I believe less in the corporate
structure and culture is less believed. I aim in putting less emphasis on the self-interest of the
employees. If it is looked upon the transactional leadership then it is the right leadership to be
used. The manager does not believe in measuring success as transactional leaders do through
the system of rewards and penalties (Caillier, 2018). The transactional leaders are
accountable for maintaining the performance of the individuals along with facilitating group
performance. The standards are set for the performance and the performance is reviewed by
the transactional leaders on a regular basis. It is also an efficient way to judge the
performance of the employees. The goals are set by them along with the specific directions
whereas the manager does not define the goals to be attained in the specific time period
(Tannenbaum & Schmidt, 2017). Being a transaction leade, I experience that the amount of
innovation gets limited which is easily achievable. When the creativity gets limited in the
organization then it does not produce the same results as free creative thinking. The
transaction leadership even put all the leadership responsibilities in the hands of one team
leader only. So, being a transactional leader I will be liable to bear all the burden in the
organization.
The personal leadership plan which can help in attaining goals of the organization:

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Define what makes a great leader: The greatest way of developing a leadership plan is to
draw stimulation from the latest pronounced leaders. In order to attain goals, the list of
qualities which makes up the abilities, competencies, and traits of a good leader should be
maintained. The skills required are honest, ethicalbehavior, able to communicate the vision in
a clear manner, use of creativity in navigating tough and unpredictable situations (Donate &
de Pablo, 2015). The skills explained can help in the attainment of the goal which is 100%
sustainability in the products made. The employees need to implement regulations in order to
enhance the working condition.
Take a self-assessment: The self-assessment is made for the attainment of the goals. The core
characteristics are identified like inspiring, perceptive and impulsive. It can be helpful in the
attainment of goals like creating a great place to work through career advancement
opportunities, workplace diversity, and open dialogue. The personal traits and strengths can
even provide more insight into the leadership style. The self-assessment has a role in the
leadership development process (Cardiff, McCormack & McCance, 2018).
Identification of the core values: Once the core characteristics are identified, it is required to
identify the core values. It can help in the accomplishment of the goal of understanding
customers are creating a culture of innovation. The core values are accompanied by the
decisions of integrity and ethics. The values important for the leaders are advancement,
authority, collaboration, integrity, self-respect, spirituality, loyalty, personal development and
more. The core values provide the guidelines for the development (Shin, et al. 2015).
Writing down a personal vision statement: The personal vision statement reflects the
personal trait along with the core values. The vision statement can help in focusing what the
leaders are required to be in the terms of character traits identified as self-assessment. The
statement also comprises what is required to be accomplished along with the used principles
to make big and small decisions. The personal vision statement even works as a reminder
where a person wants to go in order to attain the goals of the organization (Eisenbeiss & van
Knippenberg, 2015). The vision like to offer higher quality products will have a role in
something when it comes to advance objectives and write an action plan.
Analyze-what others think: Being a pronounced leader is not all about but what others ponder
makes an active leader. Some important people like industry and managers need to think that
the leader is active. Here are some questions which have a role in assessing the personality
traits, core values and personal mission statement defined in what others think of the

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organization and leader in general (Shields, et al. 2015). These questions are like what is
expected to hear when the leader is not in the room by the colleagues, what they actually say,
how others have perceptions of you and the expectations for the professionalism and
leadership.
Classify the current and lacking leadership skills: It should be identified what the leader
already possesses. Writing resumes help in developing self-awareness and solving problems.
The interpersonal skills, group skills, and technical skills should be recognized in order to
narrow down the focus for the improvement required. It should be noticed that not every skill
is required to be enhanced (Adner, 2017).
Set goals: The developmental goals help in reaching goals. The SMART steps can be taken to
build a better relationship with the employees and customers by the leader. As per the
SMART goals, the goals should be specific like offering highest quality to the customers. The
goal is measured as the result of the production carried. The goals should are also attainable
like 100% sustainability in the products made. The goals are realistic as the operations will be
carried out by the organization (Engelen, et al. 2015).
Writing of the action plan: After finalizing the goals, an action plan is made for achieving
them. It lays out the specific steps along with the resources used by the organization. the
skills required for the leadership should be updated time on time. The self-assessment help in
the evaluation and career development opportunities. The core values have a role in providing
guidelines for development. The writing down a personal vision statement has a role in
developing goals. What others think can help in making an active leader. The current and
lacking leadership skills develop self-awareness along with the challenges to be faced in the
near future. The goals enable SMART steps to be taken in order to carry out the
organizational goals.
Task three
Application and justification of the appropriate leadership model
Zyrah might be facing issues concerning marketing, political, product, social and legal. Zyrah
is not going to use any advertisement. The company can face problem in capturing the market
share and fewer opportunities for growth. The company can also face political issues which
have a role in the illiberal policies of the government. There are some legal requirements

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which the organization is require to follow. In order to lead and implement further change in
the Zyrah, it is suggested to apply situational leadership. Situational leadership is an adaptive
leadership style. The situational leadership is applied as it develops people along with the
workforces. It also establishes rapport to bring out the greatest in the people. The situational
leadership effectively adapts to the existing working environment of the organization along
with the needs. It can even sort the issues to be faced in marketing. The situational leaders
modify the management style in order to ensemble the necessities of the organization. The
adaptability is the significance to the situational leadership. These leaders will move from one
leadership style to another in order to meet the changing needs of Zyrah and its employees
caused by the political conditions(Chen & Rybak, 2017). The situational leaders have the
insight to understand whenever any changes will take place in Zyrah regarding production
and management. The leaders will make the decision along with informing others in the
organization. These leaders are accountable for the organization. The leadership strategy
fitting into the new paradigms will be picked (Grant, 2016). The situational leadership is
divided into the Goleman theory and according to Blanchard and Hersey. The Goleman
theory of leadership describes 6 styles within situational leadership.
Coaching leaders: The coaching leaders will function on the individual’s personal
development along with the job correlated skills in Zyrah. This style works paramount when
employees in the organization are known of the confines and are open to revolution (Yasir &
Mohamad, 2016).
Pacesetting leaders: The pacesetting leaders will have a role in setting high expectations for
the employees. This type of leadership in Zyrah will work pre-eminent with the self-starters
who are extremely encouraged. The pacesetting leader indicates with the help of examples. It
is used cautiously as it can lead to the burnout of the follower (Holten & Brenner, 2015).
Democratic leaders: The democratic leaders give supporters to a vote in practically all the
decisions. It can construct flexibility and responsibility when used in optimal conditions. This
style of leadership risk to the poor performance in Zyrah at the time of the team is building.
Affiliative leadership: The affiliative leaders put the employees first. This type of leadership
is advised to use in Zayrah when the morale of the employees is quite low. Praise and
helpfulness are used by the leaders to construct the confidence of the team. This leadership
style can even risk as poor performance especially when the team building is taking place
(Rodrigues & Ferreira, 2015).

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Authoritative leaders: Such leaders are very decent at investigating problems and classifying
challenges. It can be preferable to use when the Zayrah is drifting purposelessly. These
leaders have a role in helping employees to figure out the way to solve the problem.
Coercive leaders: The coercive leaders tell their employees what to do next. They have a
clear visualization of the organization and to react.
The situational theory according to Blanchard and Hersey is centered on leadership and
developmental level. This theory has developed a matrix comprising of 4 styles:
Telling leaders: S1 leads to precise guidance and close supervision. Such leaders make
decisions along with communicating with others. They form role and purposes through
communication. Such type of leadership is mainly effective in the case of disaster or when
repetitive results are necessitated (Kark, Van Dijk & Vashdi, 2018)
Selling: S2 states to elucidating and persuading. Such leaders will form the roles and
objectives but also do accept plans and opinions of Zayrah. They generally sell their ideas to
advance cooperation.
Participating: S3 represents to sharing and assisting. These leaders will depend on the
followers for the decisions in Zayrah. These leaders can participate in the decision making
but the eventual choice is made by the employees (Zigarmi & Roberts, 2017).
Delegating: S4 denotes to permitting others to do. The delegating leaders are accountable for
their teams and deliver the least supervision to the workers in order to solve glitches. These
leaders can be enquired from time to time to assist in decision making.
The stages of employee development:
There are also 4 types of development for the employees given below.
Low competence: low competence leads to high commitment.
Some competence: Low commitment
High competence: Variable commitment
High competence: High commitment

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These approaches can be combined with the various development levels among the team
members. For instance, the lower maturity level can work best with the telling style S1
whereas M4 can be most responsive to the S4. It has a significant role in implementing
changes in the organization.
Task four
Application of the knowledge and skills for the appropriate behavior
The leadership will play an important role in influencing the behaviour of the employees in
the organization. The leaders will be held accountable to set the direction for all the team
members. It will have even role in the professional, ethical, social and culturally appropriate
behavior in Zyrah.
Communication: The communication is an extensive topic and covers various situations
along with the participants. The communication will be effectively used in Zyrah to contact
with several units like production, manufacturing, sales and more. It will even establish work
culture and pattern. The employees will also be required to adopt the culture set by the
organization. communication will promote social behavior. The technology will enable
communication between the team members. The software platforms will also be used to
monitor the progress of the company (Lynch, 2015). It will also ensure communication
standards to be followed. The leadership has a role in creating communication at various
levels of the organization. The leadership encourages communication along with the updated
techniques.
Conflict resolution: Zyrah has planned to be aware of the potential conflicts and active in
simplifying the emotional interactions. The conflicts can be avoided by using a continuous
feedback system. The company has even decided to do a survey on a regular basis to measure
employee mood. The results will be tracked over time to see if things are going properly or
need to make changes. It will be a great way for the company to attain feedback and opinion
to enhance culture (Rao & Tilt, 2016). The conflict resolution methods will enable a safe and
positive workplace for the employees of Zyrah. The leadership enables conflicts resolution
time on time by solving the work disputes or any problem faced by them.
Time management: The time management is not all about the employee’s ability to make the
deadline but the execution of the organizational activities to complete tasks on time. The

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professional skills of the organization will develop the management skills of the people
during the performances. The time management tips like concentrating on the difficult task
daily like email, notes, and announcements. The time management leads to ethically
appropriate behavior. The regular check-ins can be a great way to assist employees in
developing time management techniques to enhance performance over time. The leadership
will empower employees to accomplish tasks within the given time period. The employees
will be even notified by the emails to manage the tasks (Masa'deh, Obeidat & Tarhini, 2016).
Stress management: The stress will be managed in Zyrah to balance the forces and routine
activities. The employees will be turned to other activities whenever more stress will be felt.
The constructive approach is also developed resilience to stress in common. The employees
of the organization will be learned to confront the problems causing due to stress. The
employees will be required to resolve the problems arising from stress. Various resilience
strategies which have a role in dealing with the workplace stress will be executed in Zyrah
whenever the situation arises. The involvement in the substantial relationships at the
workplace can also have a role in strengthening everyone towards adversity. The leadership is
capable of managing stress at Zayrah by conducting activities which reduce the level of stress
(Prasad & Junni, 2016). These activities even speed up the activities conducted by the
employees.
Self-improvement: Zyrah will enforce the constant need for improvement. It will also lead to
the awareness of the improvement. The improved staff will automatically avoid the
frustration of inexperience along with the satisfaction with the work. The self-improvement
adopts the changes as per the culture of the organization. The workers will be enabled with
the tools and mindset for improvement through observing their behavior, work practices, and
production. The organization will not aim to capture the obsession of failure but consider
obstacles as a way to improve. The new skills will always be welcomed in order to grow and
face challenges. Leadership reviews the performance of the employees’ time on time and
tracks the problematic areas (Popli & Rizvi, 2015).

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Task five
Demonstration of the way leadership effectively develop and maintain strategic
leadership stakeholders
The strategic leadership stakeholders will be maintained by engaging with these people and
maintaining good relationships. The leadership will have a role in the different working
department and collaborating with each of them in the appropriate way can play a significant
part in keeping on board. The leadership functions effectively and will result in improving
performances. The leadership is considered a central organizing system and maintain
strategic leadership stakeholders. The leadership even sets direction, defines the vision,
execute strategy, communicate properly and engage stakeholders (Meier, 2016). The
leadership system is the generic code and sets the background which will produce outcomes.
The leadership has a role in developing strategic relationships with the stakeholders. The
importance of the contributors should be identified which are important to the organization.
The relationships can be formed with the stakeholders by the points given below:
Identify stakeholders: The key stakeholders should be identified along with their importance
of communicating. Determining stakeholder groups and their needs have important role to
play in the organization.
Identify desired outcomes: The strategic relationship can be maintained with the internal and
external stakeholders by clarifying a picture of what is needed to accomplish before starting.
It also helps in adjusting expectations when the modification need arises.
Share information flexibly with the stakeholders: The trust can be established with the
stakeholders by keeping information transparent. Good communication can form the
relationship. The vision of the organization can be discussed with the stakeholders along with
providing big-picture view, timelines, and key milestones.
Provide options to resolve issues: The solution to the issues can seek to establish positive
outcomes. It can even enable internal and external stakeholders with a beneficial choice as a
powerful strategy.
The relationship can be maintained and strengthened with the stakeholders through the
points given below:

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Prioritizing the stakeholder: The relationship can be maintained and strengthened with the
stakeholders by giving them a priority. The likely stakeholders of the company can be
management, board, employees, customers, suppliers, and community. It is important to
collect information while making a list (Obeidat, Zyod & Gharaibeh, 2015). The prioritizing
is done by making groups.
By understanding needs: regular communication is required with the stakeholders. The
communication should be personalized and targeted in Zyrah. The process of the
prioritization should be aligned within the groups.
By encouraging stakeholders: The relation with the stakeholders can be maintained and
strengthened by giving someone support, confidence and hope. It encourages stakeholders
when the company has a plan for them (Meuser, et al. 2016).
Importance of internal stakeholders in attaining organizational goals
Employees: The employees have a vested interest in the organization. they will contribute
efforts towards the organization but they do not bear the accountability of the success or
failure of the project.
Management: The management is liable to acquire the best staff for the projects. They will be
in the position to borrow resources other than controlling resources.
Manager: The manager in the organization will be keep informed which will help in ensuring
that the necessary resources are attained in the organization to complete the project. The
manager will be in the condition to control resources.
Importance of external stakeholders in attaining organizational goals
Suppliers: It may be possible that there will be no expertise in the organization along with the
resources. In such a situation Zyrah will require suppliers and skills in order to manage the
full-time projects.
Customers: The customers are part of the external stakeholders when project marketed to the
outside customers. In the case of Zayrah, the external customers would be the buyers of
clothes and accessories.

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Government: The managers who are going to work in Zyrah have to deal with the
government regulators and departments. It can comprise some levels of the government from
provincial, municipal, central to the international (Oreg & Berson, 2015).
Conclusion
The leadership has an effective role in the achievement of the organizational goals of Zyrah.
Transactional leadership has been applied and justified as the appropriate leadership model.
Personal leadership abilities have been benchmarked against the transactional leadership
model. A personal leadership plan has been developed for the attainment of the goals of
Zyrah. The situational leadership model has been applied and justified in order to implement
change in Zyrah. The knowledge and skills have been applied to the ethical, professional,
social and cultural behaviors in Zyrah. The role of leadership is also supported by the
behaviors. Finally, it is demonstrated the way leadership can develop and maintain strategic
leadership with stakeholders in Zyrah.

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