Leadership and Competitive Advantage

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LEADERSHIP AND
COMPETITIVE ADVANTAGE

LEADERSHIP 1
Executive summary-
Leadership refers to take the initiative to lead the organisation by formulating plans, policies
and strategies for the organisation. Competitive Advantage refers to the benefit gained by the
superiority of the organisation to work better than the competitors in the market do. There is a
direct relationship between leadership and competitive advantage of the company. The
competitive advantage of any firm directly depends upon the effective leadership of the
leaders of the organisation.
The report represents the comprehensive study of leadership and competitive advantage. The
challenges affecting the leadership of the organisation, therefore how competitive advantage
is gained in the challenging environment.

LEADERSHIP 2
Contents
Introduction................................................................................................................................3
Leadership in organisations........................................................................................................4
The importance of competitive advantage-................................................................................6
Linkage between the Leadership and the Competitive Advantage-...........................................7
Leadership changes regarding the emerging challenges-...........................................................9
Conclusion-..............................................................................................................................11
References-...............................................................................................................................12

LEADERSHIP 3
Introduction
The leadership plays a significant role in the growth and the development of the organisation.
Different organisations follow different leadership styles, according to the structure of their
organisation (Husband and Lloyd, 2019). Proper leadership helps to gain competitive
advantage over the other competitors of the market leading to attainment of the goals and
targets of the organisation. While conducting business globally it is important to have
efficient leaders in order to overcome the global emerging challenges of the organisation, it
helps to develop diversified culture in the organisation by accepting the cultural perspectives
of the organisation and implementing the different leadership styles for forming up the work
relationship more effectively (Longnecker and Insch, 2019). Competitive advantage offers a
bunch of advantages for the organisations holding it. There is increase in the profits of the
company as it contributes in the increased customer base of the company increasing the brand
loyalty across the market (Turner and Mulholland, 2018). The linkage between the leadership
and the competitive advantage leads to the achievement of the objectives of the organisation.
Competitive advantage plays a significant role in transforming the development of business,
as it promotes various developmental factors of the business. In addition, leadership has great
impact in creating the successful competitive advantage in the company as only through great
leadership the goals and objectives of the company achieved effectively (Western, 2018).