Leadership - Ita Buttrose

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Leadership
Ita Buttrose
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LEADERSHIP 1
Ita Buttrose is an Australian journalist and the Chairperson ABC organisation. She was born
in Potts point, Australia. Ita’s father used to work in The Daily Mirror, Sydney; she also spent
5 years in New York as her father used to work as the correspondent in The Daily Mirror
New York. She got married when she was 21 to an Architect named Alasdiar Macdonald and
has 2 children. At the age 23 she was appointed as the women editor of the telegraph.
Buttrose was chosen as the founding editor of Australian women’s magazine. She has also
published nine books which also includes her autobiography, and is also been recognised as
an actor. Ita is also known for raising the standards of journalism in Australia and is
considered as the chair of the ABC (Australian broadcasting company) (Buttrose, 2012).
There are various leadership approaches followed by leading business men and women
around the globe. The leadership approach adopted by Ita Buttrose is the transformational
style which says the collaboration as a team is the key requirement for implementing any
kind of change in the organisation. The transformational approach is headed with the
inspirational environment to work in teams for the accomplishment of the objectives or the
goals of the company. The achievement of the same is acquired by establishing examples at
the higher or the executive level in the company. Basically transformational leaders focus on
how to create work culture in the company by motivating the existing employees in various
manners so that they can work their best to achieve the desired goals and objectives of the
company. The transformational leadership style aims at the betterment of the employees of
the company by providing them training to enhance their skills and motivating them to work
hard by maintaining the healthy competition among the employees of the company
(Western, 2019). The points considered by the Buttrose in the transformational approach
says that, the employees should be rewarded time to time to keep the motivation level high as
the incentives and the pay plays an important role for employees and this actually inspires
them to work more hard to achieve their personal targets or the goals as working on the same

LEADERSHIP 2
eventually benefits both the organisation as well the employees of the company. In the
transformational approach the employees are also trained to focus more on the organisational
interest rather than keeping all their focus limited to the individual interest which is just an
advantage for them and not the whole organisation. On the other hand, the transformational
approach is more concerned with soft skills which help to maintain the long term
sustainability of the company by implementing the skills required for the same in the long
term duration it also helps to gain the employees trust in reflection to the working
environment of the organisation (Kossek, 2018). Certain characteristics found in the
Buttrose leadership include good leadership qualities, clear vision of goals of the
organisation, decisive action, modest and humble behaviour promoting the positive
environment in the company for the better work performance.
The evidences that actually prove the leadership approach followed by Ita Buttrose include
the standards set by Ita Buttrose which says the employees must try to gain the trust and
confidence and must have a clear vision towards the goals of the organisation, which can
benefit the organisation in numerous ways. Also considering the needs of the employees
Buttrose implemented several leadership policies which were formed to benefit the both
employees and the organisation by fulfilling long term goals (Silva, 2019).
Various challenges faced by Ita Buttrose as a leader involves the leading change in the
company which became a challenge for her because leading isn’t tough, but the acceptance of
the same becomes a hindrance in settling down with the employees of the organisation
(Buttrose, n.d.). In the same way, Ita Buttrose also had to face these challenges as before
her becoming the ABC chair other candidates were also considered for the same position but
eventually Ita was placed. To overcome the challenge of leading change, Ita created a better
working environment for the employees of the company considering the fulfilment of their
personal interest along the organisational interest (David R. Caruso, 2018). Also