LEADERSHIP AGILITY 3
Unilever Company leadership case study and its strategic challenges for remaining ‘fit for
future purpose’
The terminology “strategic challenges” is used to refer to those difficulties which put forth an
influential pressure on a company’s possibility of future success (Kunisch, Keil, Boppel, &
Lechner, 2019). Such pressures often are driven by a firm’s future competitive situation in
relation to other providers of similar goods and services. Whilst not entirely so, strategic
challenges in general; are outwardly driven. Nonetheless, in reacting to outwardly driven
strategic challenges, a company might encounter internal strategic difficulties. External strategic
challenges might affect market or customer needs or anticipations; technological or product
changes; or social, economic, and other needs or risks (Dahl, & Rasmussen, 2018). Internal
strategic pressures can affect a corporation’s abilities or its human resources and other
possessions.
Unilever Company is among the organizations facing immense strategic challenges. This
company is encountering a sequence of strategic challenges ranging from the battle for talent to
questions over sustainable business and the mounting menace of disruptors and direct-to-
consumer brands. Unilever former CEO, Paul Polman’s pronouncement to retire after ten years
at the control of the company comes in the middle of increasing challenges for the Fast-moving
consumer goods (FMCG) industry as consumer trends shift and future growth emerges harder to
find (). After taking a closer look across the entire industry I have noted that numerous world’s
leading firms have changed the individual at the senior level in the last couple of years, from
Mondelēz to PepsiCo, Kellogg to the Nestlé Company. That appears in the midst of an
environment of slothful development in the consumer goods sector and increasing competition
from smaller and newer brands. Every eye has now turned to Alan Jope (a marketer) to navigate

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Leadership Agility: Developing Strategic Leadership in Unilever

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