Effective Change Management Strategies for Magazine Revamp
Added on 2020-07-23
9 Pages2539 Words44 Views
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LEADERSHIPAND CHANGE
Table of ContentsINTRODUCTION...........................................................................................................................11. Description of the case study and use of change model to influence desired modification....1Evaluation of one model of planned change applied on “W2W”...............................................4CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7
INTRODUCTIONModification is a continuous process which is essential for every organization eithersmall or large due to change in customer’s tastes and preferences. Firm always alter their policiesand strategies for generating maximum revenue as well as to cope up with current situations.Basically, this assignment is about monthly magazine “where to whatever” published in hard-copy by lighthouse press which consists of information related with restaurants, hotels and otherleisure hospitality, etc (Beck and Cowan, 2014). Along with this, magazine was having a positivegoodwill at marketplace from the last 30 years and considered as one of the famous andimpressive publication houses. Therefore, report is going to highlight the overall scenario oflighthouse publication as well as obstacles which was faced by them from past two years andshows effective change strategies which is adopted by association for attaining their set goals ortarget. 1. Description of the case study and use of change model to influence desired modification“Where to whatever” is a monthly magazine which was published by lighthouse press inthe city of Lemchester, highlight corrective news about hotels, restaurants, tourist destinationsand all other information which is liked by entire society or youngsters. In fact, their main targetis youth because magazines are preferred by young generation for additional news or informationas it helps them for getting update about changes which incurred in all over the world. This casestudy is going to highlight the problems and losses faced by lighthouse press from last two yearsdue to number of reasons like changes in customer’s taste or preferences as well as inappropriatestrategies like traditional approaches. Etc (Bolman and Deal, 2017). Thus, these issues influencethe success of entire association and their sales as well as organization are failed to generatemaximum revenue. Therefore, managers of an organization try to identify their weaknesses andaccurate reasons behind minimization of sales for making appropriate strategies to overcometheir barriers. Furthermore, higher authority of lighthouse press is going to appoint qualified orexperienced marketing advisor for understanding the actual reason behind fall in their sales.Hence, various points are identified by merchandising advisor due to which organization is failedto achieve company’s objectives. These are explained as follows:- Development in online review sites: - First and foremost reason behind failure is due tomaximization in usage of various online websites which affect the success of anassociation as most of the customers prefer internet. Therefore, initial change which is1
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