Leadership and Management Development

Leadership and management
development

Table of content
• Executive Summary
• List of key criteria
• Key Elements that should not be taken into account
• Scoring Criteria for each candidate
• Who best Fit for the job
• Vision, Mission Statement and Statement of Values
• An outline Plan
• Conclusion

Executive Summary
This Report intends to identify some key attributes that should be present in a
person selected for the position of Director of Strategy, Marketing and Public
Relations. It would identify and describe the role of Director of Strategy, Marketing
and Public Relations in BBS.

Continue....
This report will also gain an insight into CVs and behavioural characteristics of the
three shortlisted candidates and determine which candidate would best suit the job
role as per the current scenario of company. Initially, the report would recognise the
skills, attributes and knowledge needed for the second most senior post in BBS
after the CEO.

List of key criteria
Sales of BBS Foods have declined in traditional market over last 3 years. To deal
with this, company is seeking new markets for its products. To execute this,
management has created a new position of Director of Strategy, Marketing and
Public Relations.

Continue...
The criteria decided by management of BBS are:-
Knowledge
• Marketing
• Public Relations
• Strategic Management