Leadership and Management Development - Director of Strategy Marketing and Public Relations

L E A D E R S H I P A N D
M A N A G E M E N T
D E V E L O P M E N T

TABLE OF CONTENTS
• EXECUTIVE SUMMARY
• Key criteria demonstrating analysis of the
knowledge, skills and attributes required for the
Director of Strategy Marketing and Public
Relations
• Elements not to be taken into consideration
• Scoring of each candidate with explanation
• REFERENCES

EXECUTIVE SUMMARY
• Report on Leadership and Management Development will be discussing the key
importance of the newly developed job position of director of strategy, Marketing
and Public relations in Blue Ribbon Snacks that is experiencing a decline over
sales of its products in UK and Ireland.
• The assessment will list the major criteria of KSAs (Knowledge, Skills and
Attributes) that are necessary for the director of strategy, Marketing and Public
relations position job which is a newly created job role by Blue Ribbon Snacks to
spearhead its expansion strategies seeking new international markets.
• The report will also explain the various considerable and disregarded elements in
the profiles of identified candidates applied for the new director job position and
will clearly state the best candidate who is fit for the position of director of
strategy, Marketing and Public relations.
• A personal and leadership development plan for the recommended candidate is
also being provided in the assessment.

K E Y C R I T E R I A D E M O N S T R AT I N G A N A LY S I S O F T H E K N O W L E D G E , S K I L L S A N D
AT T R I B U T E S R E Q U I R E D F O R T H E D I R E C TO R O F S T R AT E G Y M A R K E T I N G A N D
P U B L I C R E L AT I O N S
• The director of strategy, Marketing and Public relations serves as the Chief public relations officer for
Blue Ribbon Snacks (BRS), UK and are responsible for managing the marketing, manufacturing and
distribution of products in Ireland and UK.
• The responsibilities of director of strategy, marketing and public relations in BRS involves
developing, managing and implementing integrated marketing and communications strategies on
behalf of the snack food company.
Main technical, managerial and leadership requirements for the director of strategy, Marketing and
Public relations position
• Represent BRS in a positive and professional manner at all times
• Comply organizational policies and standards regarding ethical business practices
• Maintain regulatory requirements including state, federal and local government regulations
Knowledge, skills and attributes required of candidates for the director of strategy, Marketing and
Public relations
• Knowledge of marketing and public relations services with strong organizational and interpersonal
skills