Introduction Service industry are very much crucial for an organisation to give best services to consumers by accessing needs and wants in proper way. In that presentation it focus on role and importance of digital technology in other service sector by comparing and contrasting. Digital technology helps to reach at large no. of consumers. In case ofDocklandstheygivebestservicestotheirconsumersby accessing their needs and wants in proper way.
Comparison of Different Service Industry Organisations Change Management Systems and Leadership Leadership style vary from organisation to organisation and individual to individual that depends on their circumstances and working conditions. In case of Docklands they use Hands off approach and on other hand TUI uses situational leadership style. So in every industryleadershipstylechangesaccordingtochangein circumstances and change in market demand.
Role of digital technology Digital technology is one of effective tool of promotions to reach at large no. of consumer base by evaluating their taste and preferences in effective manner. In that presentation the two service sector organisation exist in which Hotel chain of Hazev, Haz and Tas and on other hand TUI which is an organisation of travel and tourism sector. So both uses digital technology to grab attention of their consumers. Hotel chain use digital technology by using Delveroo by it they capture consumers and on other hand In TUI they use social media to promote services.
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Conclusion From the above PPT it has been summarised that role of leader and manager are very much crucial for an organisation to deal in every situation. With enhancing role of digital technology to reach at large no. of consumer base by knowing their taste and preferences. So all these factors are very important in organisational development and enhancement.
References Shek, D.T., Chung, P.P. and Leung, H., 2015. Manufacturing economy vs.serviceeconomy:implicationsforserviceleadership. International Journal on Disability and Human Development. 14(3). pp.205-215. Shek, D.T., Lin, L. and Liu, T.T., 2014. Service leadership education foruniversitystudentsinHongKong:Subjectiveoutcome evaluation.Internationaljournalondisabilityandhuman development. 13(4). pp.513-521.