Leadership and Motivation Theories Assignment 2022

Running Head: ITM- DIPLOMA
ITM- Diploma
Student’s Name
University Name
Author’s Note

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ITM- DIPLOMA
Table of Contents
Introduction......................................................................................................................................3
SWOT analysis of Air Asia.............................................................................................................3
Strengths.......................................................................................................................................3
Weakness.....................................................................................................................................4
Opportunities................................................................................................................................4
Threats..........................................................................................................................................4
Ethical challenge and decision making............................................................................................5
CSR approach and its effectiveness in employee management.......................................................5
Four key elements of CSR...............................................................................................................6
Important aspect of company culture of Air Asia...........................................................................7
Appropriate organisational structure...............................................................................................8
Leadership and Motivation Theories...............................................................................................9
Recommendation and Conclusion.................................................................................................10
Reference List................................................................................................................................12

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ITM- DIPLOMA
Introduction
AirAsia is a multinational group of airlines whose headquarters are situated in Kuala Lumpur,
Malaysia. Initially founded in the year 1993, this group now operates with a network of of low
cost carrier Airlines which includes Air Asia, Philippines Air Asia, Thai Air Asia and so on. The
Asia group maintains significant oversight as well as equity Holdings with their franchises, since
they operate over the wide area of entire Asia. The member Airlines of Air Asia employees
identical Business models of low cost customer service and this is achieved by operating the
single type of air fleet, which is the Airbus A 320 aircraft.
SWOT analysis of Air Asia
Strengths
Asia has achieved significant growth in a small time under the the significant management of
Tony Fernandes. The company is adding new destination routes each year. They also have the
reputation of being media friendly and thereby utilize the media advertising advantages. This
strategy helps them in getting new passengers every year. Designation also enjoys business
collaboration with major commercial hotels, travel services, banks as well as current
organisations including Citibank (Adler et al.2017).
The strong market reputation of Air Asia is built on the basis of the unique imaging introduced
by the Air Asia Citibank card in almost all countries of Asia. Brand populate is also developed
through the introduction of the GDS system that allows people all over the world to check
schedule of flights and other related information with their Air Asia digital platforms (Gumanti
et al. 2018).

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ITM- DIPLOMA
As highlighted earlier, the company has from management. For evidence, the Shin Corporation
which is the biggest telecommunication company of Thailand has 50% shares in the company,
Thai Asia which gives maximum business volume to Air Asia brand (Reddick, Chatfield &
Brajawidagda, 2016). Lastly, one of the biggest strengths of the organization is their reputation
as a low cost airline leader. The reputation as a low cost air carrier enhances number of travelers
with Air Asia every year.
Weakness
Although they have the reputation of being the most cost efficient low cost air carrier, recently
there have been many complaints registered against unstable flight schedules, delay of lights,
lack of expertise in ticketing services as well as improper flight attending services also. There are
strong Complaints against four performances in flight scheduling throughout the entire day flight
schedule. Customers feel and report that these hassles in services are because of the low airfare
charged by Air Asia. These issues has impacted the the Global image of Air Asia as a reputed
low cost air carrier brand. The overall poor service of their staff was to be blamed on account of
the net loss of RM 465.5 million Malaysian Ringgit in the year 2008 (Adapa & Roy, 2017).
Opportunities
The ASEAN open skies have provided the permit of unlimited flights within the regional
Airlines of of the ASEAN region. This is a big opportunity for the organisation as they are still
the lowest charging air carrier among the Asian Airlines (Ahmed, 2017). Despite some issues in
services, they still have the biggest workforce in Asia Pacific which can enable them to fly the
maximum number of flights among all the air lines in Asian countries.
Threats