Leadership Case Study

Leadership Case study
Table of Contents

INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
1. Which major topic of the Communication module (Communication, feedback, coaching,
conflict) was Weinbach’s primary focus as he took over as CEO of Unisys?.......................1
2. Which communication method did CEO Weinbach use within his first few days with
customers and shareholders and then with employees? Which method of communication did
he primarily use with all the three groups?............................................................................1
3. Was Weinbach’s communication focus on sending or receiving messages?..................2
4. How would you assess Weinbach’s use of feedback?.....................................................2
5. Did Weinbach use coaching? If yes, how?......................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
The current report is based on a case study having its focus on a rising star leader Lawrence
Weinbach. He took over as CEO of Unisys with steering company policies and emphasis on de-
emphasising commodity PC’s along with importance of communication methods in transforming
success for Unisys. This report comprises of evaluation and answers of Five questions based on
case study.
Main Body
1. Which major topic of the Communication module (Communication, feedback, coaching,
conflict) was Weinbach’s primary focus as he took over as CEO of Unisys?
Unisys corporation is running as a business from more than 130 years and contributed to
the computer revolution since then. But after the introduction of mainframe computer the success
and performance level of Unisys was under threat. Thus, Larry Weinbach took over the position
of CEO of Unisys to come up with more effective steering strategy and de-emphasising
commodity PC’s. Lawrence Weinbach has awarded with the EXCEL award for being a best
business communicator thus, most viable and effective set of communication was used by him
to boost performance of Unisys. The major topic of communication module of Lawrence
Weinbach is based on taking feedback from customers and employees as he sent letter to
customers and other shareholders to write their queries and responses to him along with asking
for improvement ideas from its employees (Harris and Mayo, 2018). Thus, the main focus and
emphasis of communication model of Lawrence Weinbach is based on taking feedback to
improve and enhance business performance and reputation through leading enhanced connection
and interaction with its customers and employees.
2. Which communication method did CEO Weinbach use within his first few days with
customers and shareholders and then with employees? Which method of communication
did he primarily use with all the three groups?
The communication method which was used by CEO Weinbach within his first few days
with customers and shareholders and then with employees comprises of taking direct feedback
from these parties by sending letters to customers and shareholders to allow them to write about
the queries and personally responded directly to CEO Weinbach (Irvine and Brundrett, 2016).
Apart from this, to boost the motivation and confidence level of employees he talked with more
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