logo

Leadership, Change and Consultancy

   

Added on  2020-05-16

12 Pages3092 Words53 Views
Leadership Management
 | 
 | 
 | 
Running head: LEADERSHIP, CHANGE AND CONSULTANCYLeadership, Change and ConsultancyName of the Student:Name of the University:Author’s Note:
Leadership, Change and Consultancy_1

1LEADERSHIP, CHANGE AND CONSULTANCYAbstract Organizational change is all about the process of changing of the organizational strategies,processes, procedures, culture and technologies. Volatility, uncertainty and chaos in the marketcondition drive the organizational changes. Volatile market condition is most often reflected onthe changing customer preferences. Hence, organizations must have to change their product andservice features as per the changing demand of the customers for gaining customer loyalty. Onthe other hand, cultural expectation in the international market is quite uncertain for theglobalized organization. Hence, organizations must have to adopt localization for meeting thecultural expectation of global customers. Moreover, it is evident that Uncertainty, volatility andchaos drive organisational change. Keywords: Organizational change, volatile market, uncertain market, market complexity,change management
Leadership, Change and Consultancy_2

2LEADERSHIP, CHANGE AND CONSULTANCYIntroductionOrganizational change defines the transition of organizational process from the currentstate to the desired state (van den Heuvel, Demerouti and Bakker 2014). The aim of theorganizational change is to improve the organizational process towards getting better businesssuccess. The market conditions of organizations are changing at rapid pace. Such changingmarket condition is actually referred to as VUCA, which stands for volatile, uncertain, complexand ambiguous market situation. This discussion will highlight the way in which uncertainty,volatility and chaos drive organizational change. Apart from that, the discussion will alsoincorporate some models and theories of organizational change and innovation for betterunderstanding of organizational change. DiscussionThe world is changing at an increasingly rapid pace. Such changes are not only radical,but also these are transformative. Transformative changes transform every aspect of human livesas well as the boundaries between and within the markets. VUCA world has high level of impacton the organizations and such changing world ultimately drives the organizations towardschanges. According to Kuusela, Keil and Maula (2017), VUCA world leads to new challengesfor organizations with highly volatile and uncertain market. More specifically, with theglobalization nature, the organizations are facing highly volatile and uncertain market. With thefrequent changes in the market situation, no organization is capable of sticking to only one fixedstrategy. They must have to change business model for coping up with the market changes. Onthe other hand, Cullen et al. (2014) opined that organizations often do not understand thecomplexity level of the market or organizational situation can hamper the business process. In
Leadership, Change and Consultancy_3

3LEADERSHIP, CHANGE AND CONSULTANCYcomplex market situation, organizations cannot always foresee elements behind the marketchange. Hence, these organizations should incorporate change management plan and innovationmodel towards coping up with VUCA market changes. In case of volatile market condition, the situation of the market is highly unstable and itmay be form an unpredictable period of time. Both external and internal markets can be volatilein nature, which can have high level of influence on the business process organizations.According to Lockett et al. (2014), fluctuation in the share price is a great example oforganizational change in the face of volatile market condition. Moreover, organizations areforced to change fluctuate its share price with the changes of demand and sell of share holders.The speed and rate of change in business organizations and markets demands have acceleratedthe market demands. On the other hand, Hornstein, (2015) opined that in contemporary marketcondition, the demand and preferences of the customers seem to be extremely volatile innature. Customer demands and preferences are always changing with changing life style. In suchsituation, organizations must have to change their product and service features for coping upwith the change in customer demands and preferences. Innovative and customized features in thechanged products and services make the customers more loyal to the organizations. Otherwise,the organizations can lose the loyalty of the customers. Hence, it can be said that volatile marketcondition drivesorganizational change and innovation. While considering the example of Coca Cola Company, it can be said that volatile marketcondition has led to its major organizational change. The organization had to add and changesome of its products as per the demands of the customers for sugar free cola. Hence, it can besaid that Coca Cola Company has perfectly aligned its product quality and innovation with thechanging demands of the customers for getting long term success (Oreg et al. 2018). On the
Leadership, Change and Consultancy_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Leadership and Culture in Organizational Contexts
|12
|3887
|43

Leading and Managing Change in VUCA Environment
|7
|921
|354

Leading and Managing Change: Strategies and Practices for Effective Change Management
|20
|4861
|396

WSQ Framework and VUCA Environment: Relation and Importance
|5
|951
|82

Conflicting Values and Advice for Resolving Conflict in Contemporary Strategic Management
|5
|884
|139

Organizational Change Management | Report
|10
|2687
|31