Leadership and Change Management: A Case Study of Aesch AG

Leadership and change
management

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Causes and triggers......................................................................................................................3
Organisational, Social & Cultural Dimensions of Change..........................................................6
Power, Politics & Conflict on Change.........................................................................................7
Recommendations to Lead & Manage Change...........................................................................8
Employee Engagement..............................................................................................................10
Incentives...................................................................................................................................10
Organisational Development.....................................................................................................11
CONCLUSION..............................................................................................................................11

INTRODUCTION
Leadership is defined as the art that is related to motivating a group of people so perform defined
operations to achieve determined goals and objectives in efficient manner. It is the ability of an
individual as well as group of individuals to guide organisational members in right direction.
Change management is considered as a systematic approach that helps organisation to deal with
transition or transformation of organisational process, goals and technologies (Bourke, and et.
al., 2020). Change in business process and strategies help business to attain objective in
competitive business environment and lead its operations towards success. Aesch AG is German
healthcare organisation headquarter situated in Aesch outside of Zurich, Switzerland. It is the
world’s largest supplier’s healthcare industry. Organisation is global leader of advanced
diagnostic imaging system, healthcare IT system and other services. Anna Frisch was appointed
in Aesch organisation as a marketing director as well as noticed a shift in the department of
consumer decision making after her promotion. This report covers need for organisational
change at Aesch AG and focused on key issues when attempting to execute change in
organisation. Along with that recommendations regarding how Aesch AG lead as well as manage
organisational change.
Organisation’s primary target consumer consists individual healthcare clinicians as well as
external business environment changes that states that organisational decision-making process
was taken by the administrators or ‘C-level’ positions (Bratton, 2020). Frisch tries to execute
change in organisational approach in which organisation market their products that meet all
eventual resistance across various departments of the organisation and analyse and
acknowledging the importance of changing or altering current organisational strategies.
TASK
Causes and triggers
There are various causes or triggers that are faced Aesch AG organisation that impacts its
functionality and performance level. Organisations consultant department considered the external
environment with the objective of modifying organisational current strategies that enable
business to implement change in the environment in which it operates its operations (Cameron
and Green, 2019). If an organisation develops business strategies and policies without paying
attention external business environment that it ignores various opportunities and threats that can

impacts organisational positioning in current market place as well as enhance competition level
for business. Aesch AG need to analyse various factors of Pestle analyse that consists political,
social, economic, environmental, technological and legal factors that enable business to assess
market opportunities and risks that helps organisation to develop effective plan as well as adjust
organisational strategies accordingly. All these factors in the context of Aesch AG are explained
below:
Political factors: Political factors such as limited funding for hospital from government to
invest in new devices and technologies that lead business towards growth and development.
Economic factors: There are various economic factors such as low market growth rate, hospitals
declaring bankruptcy, economization leading healthcare industry towards financial deficit and
increasing cost and reducing the level of revenue impacts Aesch AG performance and
functioning (Campbell, 2017).
Social factors: Aesch AG has global presence and it is the world largest supplier of
healthcare industry that enable business to attain higher market share.
Technological factors: Aesch AG uses latest technologies to perform its operations and it
is global leader in diagnostic imaging system and have in-vitro immunodiagnostics & healthcare
IT systems.
As there are key factors that must be taken into consideration by the Aesch AG such as economic
influences that impacts organisational overall performance and functionality. German healthcare
climate has been undergoing strenuous difficulties, as well as two-thirds of hospitals of that
country faces financial deficits, and15% bankruptcy. Along with that costs and expenses were
increased across the German healthcare industry and decreased revenue that clears that it is
important for the medical organisation to evaluate and adjust their budgets as well as suppliers
accordingly (Cavaness, Picchioni and Fleshman, 2020). German market has low growth rates
because of high expenditure or spending on medical devices. It is suggested to the Aesch AG to
stand in competition and put higher efforts to remain leader in healthcare sector to ensure that
organisation doesn’t experience any kind of financial deficits as per the implement changes in
German healthcare climate. It becomes important for the organisation to re-evaluate their current
marketing strategies that suits need and requirements of targets across medical sector.
Along with that, several governmental bodies start charge of financing in healthcare sector in
various countries. It clears that all funding as well as budget allocation for health care industry