This article discusses the importance of character and ethics in leadership, relevant theories, and practical examples. It emphasizes the significance of good character in building trust and credibility, and how it impacts a leader's ability to motivate and inspire their team. The article also delves into the connection between ethics, values, and leadership, and how leaders can navigate ethical dilemmas while staying true to their values. Relevant theories, such as the great man theory and trait theory, are also discussed, along with practical examples of leaders who exemplify strong ethical values and leadership qualities.