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Assignment for Business Leadership (PDF)

   

Added on  2019-11-12

7 Pages889 Words169 Views
Running head: LEADERSHIPTopic: LeadershipName of the Student:Name of the University:Author’s Note:

LEADERSHIP1Table of ContentsAnswer 1..........................................................................................................................................3Competitive Advantage................................................................................................................3Business Strategy.........................................................................................................................4Answer 2..........................................................................................................................................5Value Chain Activities.................................................................................................................5Primary Activities and Competitive Advantage.......................................................................5Secondary Activities and Competitive Advantage...................................................................5Reference List..................................................................................................................................7

LEADERSHIP2Answer 1Competitive AdvantageJobs always believed in simplicity, usage-ability and great design. Initially Applepenetrated into US market through vertical and horizontal integration by manufacturing its ownprocessor and its own proprietary designs. On the other hand, its competitor IBM used WindowsOS and Intel Chipset, which was more compatible and faster than Apple. However, later whenJobs again joined Apple as the CEO on August 1997, more focus was given into quality, designand usage-ability than quantity. Apple cannibalized its profit by slashing its 15 old product linesinto just 4, which were desktop and portable Macintoshes, for consumers and professionals.Also, Jobs started investing 12% of Apple’s revenue in research and development, which wasquite higher than Dell (1%) and HP (7%). Finally, Jobs ensured concrete secrecy “closed doorpolicy” and culture of confidentiality so that cloning, replication and alteration of source codefor software development could have been prevented. Through the above highlighted points,Jobs was able to keep Apple in a favorable and superior business position.Figure 1: R&D Contribution(Source: Yoffie and Baldwin 2015)

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