P a g e|1 Table of Contents 1.Introduction........................................................................................................................2 2.Methods and techniques to measure the success of leaders............................................3 3.Concept of Values...............................................................................................................4 4.How leaders influence follower motivation.......................................................................5 5.How leaders influence follower satisfaction......................................................................6 6.Dynamic Relationship between motivation, satisfaction and performance......................6 7.Leadership as a group and team function..........................................................................7 8.How organisational factors influence leadership...............................................................8 9.Influence of legal, political and economic environment on leadership...........................10 10.Emotional approach to organisational change.............................................................10 11.Conclusion.....................................................................................................................12 12.References.....................................................................................................................13
P a g e|2 1.Introduction In today’s competitive business world, a competitive advantage enables companies to stay aheadoftheircompetition.Effectiveleadershipisakeyfactorwhichgeneratesa competitive advantage in companies and enables them to sustain their growth even in adverse marketing conditions (Mahdi and Almsafir, 2014). Organisations focus on investing to develop and improve the leadership capabilities of their managerial personnel in order to efficiently achieve corporate goals. The objective of this report is to evaluate the dynamics of leadership and understand key aspects which influence the effectiveness of leadership. This report will evaluate methods and techniques which are used to measure the success of leaders along with the concept of leadership values. This report will assess how leaders influencetheirfollowermotivationandsatisfactionandunderstandthedynamic relationship between motivation, satisfaction and performance. The role of leadership as a group and team function will be analysed in this report along with how organisational factors such as culture, structure and design influence leadership. The key political, economic and legal factors which influence leadership will be critically analysed in this report along with evaluation of emotional approach to organisational change. Various examples of companies from different sectors will be included in this report to understand factors which influence the effectiveness of leadership.
P a g e|3 2.Methods and techniques to measure the success of leaders There are different method and techniques which assist in measuring the success of a leader; some of the important methods include evaluation feedback, external audit, business results and customer assessments. Each of these techniques has different benefits and challenges while determining whether a leader is effective or not. The evaluation feedback is a common technique used by parties since it is one of the most direct ways to measure the performance of a leader. In this process, the performance of the leader is assessed in different areas to determine whether he/she is able to effectively lead the organisation (Jantti and Greenhalgh, 2012). The good point of this method is that employees can be involved and the effectiveness is evaluated on different factors. However, a key problem with this approach is that employees are often reluctant to criticise the leader in a face-to-face manner. Key performance indicators in this method are how the leader performs on different parameters. Organisations can adopt an anonymous system to address this issue. Another method is external audit in which an external consultancy firm is hired by the company in order to evaluate the effectiveness of the leader. Expertiseofexternalauditorsassistsinensuringathoroughevaluationofleaders’ capabilities and traits; however, it is an expensive process which can take a long time to complete (Liden et al., 2014). Key performance indicators are set by external auditors based on their expertise. Evaluation of business results is another technique which can be used to determine whether a leader is effective in achieving corporate objectives or not. If the results are better than expected, employees are satisfied, and the business of the company is growing, then the leader is effective and vice versa (Nixon, Harrington and Parker, 2012). Key performance indicators are growth in sales, revenue, employee retention and business expansion. However, it is difficult to evaluate different areas in which the leader is effective because the success of the company can be based on a number of factors other than the leadership.Customerassessmentisanothermethodwhichisusedespeciallyin organisations where leadership is hands-on. In these companies, the leaders not only lead employeesbuthe/sheisinvolvedwithcustomerexperience.Inthosecases,the effectiveness of leadership can be judged through customer assessments by using customer feedback tools. For example, Starbucks is one of the most engaging companies, and its
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P a g e|4 leaders continuously interact with customers to collect their feedback regarding their leadership approach (Eades, 2018). The customers can judge the leaders on various parameters which determine their effectiveness. Key performance indicators are positive attitude and perception customers towards the company. However, this is not a suitable option in case of large or international companies. 3.Concept of Values Values are a key part of effective leadership since they guide the leader to take decisions which are in the benefit of a diverse range of stakeholders and focused on achieving corporate objectives. There are various core leadership values which facilitate the leaders in making a positive impact in their lives and contribute to the greater good. These values include respect, integrity, courage, authenticity, wisdom, humility, service and making a difference (Carter and Greer, 2013). These values can be learned, developed and practised by the leaders which resulted in improving their leadership approach. Positive value orientations lead to positive results for the company along with its stakeholders. A good example is Tim Cook who is the CEO of Apple, and his core leadership values are taking risks, trusting others, promoting diversity, being humble, protecting the environment and others. Due to these values, Apple has taken many steps to develop customer-oriented products and providing a safe working environment for its employees. The company embrace diversityamongitsemployees andpromoteculturalvalues.Thecompanyhasalso announced that it uses 100 percent renewable energy sources in order to run its stores globally which is a major milestone that has been achieved due to positive values of Tim Cook (Sullivan, 2018). Advantages of values orientations are that leaders who are focused on positive values are likely to consider the interest of a wide range of stakeholders to maintain a balance between their interests. They promote engagement and diversity in the workplace along with the protection of cultural values (Williams, 2013). It creates a positive brand image of the company and sustains its future growth. However, there are many drawbacks if the leaders are focused on negative values such as lack of transparency, not listening, ego, lack of empathy, overly conservative, negative gossip and others. These leadership values hinder the development of employees, and it creates a hostile work environment which increases
P a g e|5 employee attrition rate. It also creates a negative brand image of the company; for example, Volkswagen Emission Scandal highlighted the negative leadership of the company which affected the company’s share prices and global sales (Rhodes, 2016). 4.How leaders influence follower motivation Motivation is a key factor that encourages employees to perform at their highest capacity to achieve common organisational goals which provide a competitive advantage to companies. Motivation is important since it increases employees’ productivity and increases employee retention rate which is crucial for companies to sustain their growth (Lazaroiu, 2015). Leaders play a crucial role in motiving their employees which enable the company to achieve its goals within the set timeline. There are different ways through which leaders can motivate followers such as they can lead by example to bring the desired behaviours that they expect from their followers. They ask followers a ton of questions to understand their issues and learn about the truth. They hold their team members accountable to prioritise timely completion of tasks. They encourage personal and professional growth in employees to win their trust and long term commitment to the company (Graves, Sarkis and Zhu, 2013). As per Adams’ Equity theory of motivation, leaders must strike a fair balance between employees’ inputs (hard work, enthusiasm and skill level) and outputs (salary, bonus and recognition) to motivate them (Ryan, 2016). Therefore, leaders reward employees for integrity and high performance through monetary and non-monetary mediums. They promote hope rather than fear among employees to avoid stress and unhappiness in the workplace. They support new ideas and encourage employees to share them on a regular basis. They create a healthy competitive environment to push employees to rise to new levels. They provide feedback to employees for their performance and guide them based on the feedback to improve their performance (Naile and Selesho, 2014). They recognise the hard work of employees in front of others and communicate efficiently and effectively with them to establish a clear and productive manner. They should genuinely concern and communicate their clear vision with followers. A good example is Elon Musk who has proven that setting a clear vision is important to motive employees. He encourages employees to contribute their ideas and promote healthy competition to support aggression in the
P a g e|6 workplace which leads to rapid growth of Tesla Motors Incorporation (Vance, 2015). This example shows that motivation and influencing the behaviour of followers is crucial for the leader to achieve success. 5.How leaders influence follower satisfaction Herzberg Two Factor theory provides that job satisfaction of employees depends on two kinds of factors. Employees are satisfied through motivators and dissatisfied from hygiene factors. These factors are affected by leadership approach which leads to the achievement of job satisfaction of employees. The motivators which achieve job satisfaction include recognition, responsibility, job status, opportunities for growth and others. In case hygiene factors are not available, then it leads to employee dissatisfaction; these factors include salary, working conditions, relationship with co-workers, relationship with leaders, physical workplace and others (Yusoff, Kian and Idris, 2013). If leaders effectively maintain these factors, then their followers are satisfied. For example, Sundar Pichai is the CEO of Google, and he focuses on these factors to ensure that his employees are satisfied with the job. Pichai ensures hygiene factors are available such as flexible working hours, unlimited sick leaves, long maternity leave, free food, easy communication with management, protection ofculturalfactors,safeworkingenvironmentandothers.Thesefactorseliminate dissatisfaction among Google’s employees. Moreover, the company provides development facilities to employees as well such as free coaching and training facilities, recognition for hard work, growth opportunities and high job status which leads to the achievement of the motivation of employees (Cain, 2017). Due to these positive leadership factors of Sundar Pichai, employees at Google are highly satisfied, and they work at their highest capacity to achieve organisational goals which makes it one of the most successful companies as well. It shows that importance of follower satisfaction and its role in the achievement of sustainable growth of companies.
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P a g e|7 6.DynamicRelationshipbetweenmotivation,satisfactionand performance Thereisadirectanddynamicrelationshipbetweenmotivation,satisfactionand performance of employees. The leaders have to understand this relationship and implement policiestopositivelyinfluencethesefactorstoensurethattheyachievecommon organisational goals. The factors which motivate people are likely to increase their work performance, organisational commitment and job satisfaction (Mahdi and Almsafir, 2014). Motivational theories such as Maslow’s hierarchy of needs identify the importance of employees’ needs at work and how it affects their attitude towards their job. The objective of studying these theories is to eliminate unfairness and injustice in the workplace and reinforcepositivebehaviourofemployees.Hierarchyofneeds theoryprovidesthat employees’ needs are categorised into five categories which include physiological, safety, belongingness, esteem and self-actualisation needs (Cao et al., 2013). Fulfilment of basic needs is necessary to motivate employees because they cannot be motivated by the above needs until their basic needs are fulfilled. These needs influence the performance of employees since they are likely to work harder to achieve their needs. Similarly, fulfilment of needs is the first step to ensure job satisfaction among employees because companies which focus on the needs of their employees have higher retention rates. A good example is Salesforce Inc. which is known as the ‘best company to work for’ since it focuses on fulfilling the needs of employees (Boutin, 2015). The company has also received success in cloud computing and software industry by attracting and retaining talented employees. It shows that there is a dynamic relationship between motivation, satisfaction and performance since all these factors are linked together and they enable leaders to achieve common organisational goals efficiently. The advantage is that companies can implement motivational practices to achieve job satisfaction and higher performance of employees as well. Organisational can sustain their growth by focusing on these three elements which enable them to builds a strong workforce. However, there are few bad points as well since highly motivated employees are not necessarily the most productive (Belle, 2013). Many times employees are satisfied with their jobs due to its flexibility, and they are less likely to work pressure is made from the leaders. It makes it difficult for companies to achieve all these three factors for their effectiveness.
P a g e|8 7.Leadership as a group and team function The leader plays a major role in order for a team to function successfully; the leader motivates the team members and relies on their knowledge and skills to achieve corporate goals. A team leader is someone who provides directions, guidance and instructions to the team members in order to achieve certain goals. The leader ensures that the group members’ functions in a goal-oriented manner and the leader focus on improving the performance of members to achieve common organisational goals (Fausing et al., 2013). The core responsibility of the team leader is to assemble a group of people who have a combination of skills that are necessary to accomplish goals and develop strategies to enable the team members to effectively achieve project goals. A good example is Steve Jobs who was the co-founder, CEO and Chairman of Apple Inc. He was known to build a team to highlight skilled individuals and encourage them to solve difficult problems which seemed impossible at the time to develop great products. Through Steve’s team functioning skills, Apple launched innovative products such as Macintosh, iPod and iPhone (Isaacson, 2012). It shows that effective leadership is a group and team function activities which contributes to the overall success of an enterprise. In order to understand this topic, Hill’s Team Model can be evaluated which assist the leader in developing a mental map to help diagnose team problems and then take appropriate actions to address team problems. There are four layers in this model. Top layer provides that effective team performance starts with the leader’s metal model to determine whether the situation required action or monitoring (PennState, 2018). The second layer focused on deciding internal or external leadership levels. The third layer is to select a team function based on the type of intervention which is divided into task, relational or environmental intervention. Lastly, the bottom layer provides that correctly performance of above layers create high performance through development and maintenance functions (PennState, 2018). The advantages of this approach are that the leader can focus on internal and external functions to evaluate the performance of the team and grow a team to achieve common goals. The disadvantage is that selection of the wrong intervention makes it difficult for the leader to bring anyone on the same page to achieve common goals.
P a g e|9 8.How organisational factors influence leadership Organisational factors have a significant impact on the leadership approach of a manager by creating opportunities and barriers in achieving efficiency in the corporation. One of the key organisational factors is structure. Organisational structure is referred to a framework of authority, responsibilities, communication relationships and roles which are deliberately designed in order to accomplish corporate objectives and achieve its goals (Mahembe and Engelbrecht, 2014). It affects the way leaders are able to communicate with employees and how they manage their operations. In hierarchical organisational structure, the leaders issue orders to employees below them and report to higher authorities. It makes it easier for leaders to delegate their powers and communicate with lower staff members. In case of divisionalstructure,operationsaredividedintodifferentdivisionseachofwhichis responsible for different tasks. In this case, leaders can hold a specific department accountable and take actions to improve its effectiveness. Another organisational factor that influences leadership is organisational design which his referred to a step by step methodology which identifies dysfunctional aspects of structures, systems, workflow and procedures to align them with current business goals and develop a plan to implement thesechanges(Olivier,2012).Theleadershipstyleofmanagersisaffectedbythe organisational design since it enables them to identify key challenges and develop policies to address them within a reasonable timeframe. For example, team structure is a part of contemporary organisational designs in which tasks are divided into teams who work towards achieving common organisational goals. There are no hierarchy or chain of command in this design which enables the leaders to freely interact with teams and take steps to positively influence their performance. However, this is not the case in divisional design where different tasks are divided into different divisions which shows how organisational design influence leadership approach. Organisational culture is another key factor which influences the leadership style in the corporation. Negative cultures undermine positive pleaders which makes it difficult for leaders to implement change policies (Stensaker and Vabo, 2013). On the other hand, positive culture underpins change policies and sustains the growth of the company. Positive culture enables leaders to promote and sustain diversity in the workplace which establishes a positive working environment that motivates employees to improve their performance
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P a g e|10 and increase job satisfaction. In an open culture, employees feel free to approach the leader with any issues whereas, on close cultures, it is difficult for leaders to find underlying issues that hinder the productivity of employees. Thus, cultural factors influence the leadership approach of managers and enable them to sustain the growth of the company. 9.Influence of legal, political and economic environment on leadership Leaders have to educate themselves competitors, suppliers and customers to identify key political factors that affect their marketplace. Change in political factors creates obstacles and opportunities for leaders to accomplish corporate goals. For example, recent trade ban imposed by Trump Administration on imports and exports in the United States affected the business of Amazon. Jeff Bezos, CEO of Amazon, openly criticised this ban since it adversely affected the business of Amazon which shows that impact of political factors on leadership approach (Stempher, 2017). Leaders have to learn about key legal factors which affect the business and employees to protect their rights which can create obstacles for them to achieve their goals. A good example is the failure of the leadership of Foxconn to comply with legal policies imposed by the Chinese Government to protect the rights of workers. Many employees reported harassment in the workplace by managers, hostile working environment and payment below minimum wage due to which many employees committed suicide as well (Watts, 2010). These factors create a negative brand image of the company which adversely affects its business. It shows that the failure of the company to comply with legal regulations affects the leadership approach. Economic factors also create obstacles and opportunities for leaders to leverage these factors to promote the growth of the company. Leaders are forced in economic crisis to rely on innovation to sustain the growth of the company. Favourable economic conditions such as reduction in taxes or interest rates enable leaders to leverage their employees’ skills and abilities expand the operations of the company (Gunningham and Sinclair, 2017). On the other hand, negative economic conditions challenge leaders to use limited resources to run business operations which also improve their leadership capabilities and develop the operations of the company.
P a g e|11 10.Emotional approach to organisational change Many leaders focus on building a rational case for implementing organisational change policies, but they did not appeal to employees’ emotional core which is a key factor that affects the resistance of employees. Change is a people process, and they typically resist adopting new mindsets, practices and behaviours; thus, leaders have to approach them on an emotional level to bring them on the same page. Different emotional phases of organisational change include denial, anger, confusion, depression, crisis and acceptance. Understanding the emotional care for the change is crucial so that employees feel truly committed to the transformation (Cameron and Green, 2015). The first point is that employees who did not accept the change on an emotional level are likely to create obstacles for the implementation of those policies. Employees become dissatisfied from these policies, and they take steps to stop the management from implementing these policies. Moreover, lack of emotional support from employees on change policies increase their attrition rate, and the leaders find it difficult to retain them in the workplace. Thus, a thorough evaluation of emotional challenges which makes it difficult for employees to accept change policies must be conducted by the leader to ensure that they are retained for a longer period of time. Thus, leaders should consider emotional factors related to employees to successfully implement organisational change policies. They must listen to employees’ concerns relating to change policies and try to find common grounds (Nesbit, 2012). They should support them on an emotional level to ensure that they create hope for the future and encourage employee voice to support change. Leaders should understand diverse perspective and maintain a sense of humour to ensure that they address the emotional challenges relating with employees while implementing organisational change policies.
P a g e|12 11.Conclusion In conclusion, there are different techniques through which success of leaders can be measured such as customer feedback, evaluation, external audit and business results. The importance of positive leadership values is identified in this report along with the role of leaders in influencing their follower motivation and satisfaction. The dynamic relationship which exists between motivation, satisfaction and performance is identified in this report along with the group and team functions that affect leadership. The key organisational factors that influence leadership approach are identified along with legal, political and economic environmental factors that evaluate leadership. Lastly, emotional approach to organisational change is identified and the role of leadership in implementing organisational change policies.
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