Table of Contents INTRODUCTION...........................................................................................................................3 SECTION 1......................................................................................................................................3 Self Analysis................................................................................................................................3 SECTION 2......................................................................................................................................7 Leadership capabilities and behaviour.........................................................................................7 SECTION 3......................................................................................................................................8 Business transformation...............................................................................................................8 SECTION 4....................................................................................................................................10 PDP............................................................................................................................................10 CONCLUSION.............................................................................................................................13 REFERENCES................................................................................................................................1 4 RESULTS……...…………………………………………………………………………….. 15 2|P a g e
INTRODUCTION Digital leadership is the innovative way to empower as well as lead the viewer by focusing on the self organised team which effectively work in order to optimise the regular operations. This generate the participation and contribution of both leader and team member by dealing firmly with the unpredictable and challenging situation. With an organisation leader play the prominent role that help to bring transition by avoid the circumstances which are associated with chaos and unambiguity. So with the increase in size and to maintain flexibility various tool of digital media such as video conferencing is used to connect the various team member with their leaders. Thisbring revolutionby understandingthe dynamic and adoptingchanges effectively which finally leads to synergy and achieving the set the milestone within stipulated duration(Beaudoin, 2015). The significance of these technology help to overcome the distance barrier and carry out the business performance by maintaining the interpersonal relationship to generate awareness and for the continuous professionals growth and development. Due to which leader need to make staff understand about the effectiveness to use the advance technology to perform the work in prominent manner. For the distinct job roles the comprehensive performance of each and every member are being evaluated by the leader so that they can direct them and carry out the functioning in more efficient and effective manner. To understand the concept of leadership in detail hospitality industry is taken in order to understand the significance of digital technology. Along with that self understanding is demonstrated on the basis of the relationship established betweendifferent digital technology as well as performance carried out for better functioning. Application of the leadership capabilities and most significant behaviour are studied for the different team member based on which the business transform and carry out its performance effectively. SECTION 1 Self Analysis In this current era of marketplace, the term digitalisation has been very familiar in majority of the organisation. This is because, there is an intense level of competition and challengingthatdirectlyimpactestablishmentdecisionmakingprocess.Hence,theterm Digitalization is refer to those procedure in which most of the business activities are taking place with the help of computer and technology. The primal benefit which digitalisation process 3|P a g e
impose over organisation is that it empower them to cope up with all sort of current or emerging market trend in an effective way without any hindrances. Along with this, it enable leader to save time, cost and energy as it maximum managerial and operational function are carry out by utilising various digital resources like computers, internet and cloud technologies. Moreover, it also assist them to monitor and supervise the employees performance as well as motive them to take corrective course of action in an improved way(Boss and Krauss, 2014). However, for analysing or understanding the relationship between digital technology and leadership tool, the implication of various models or concepts aid company to enlarge its overall performance in a amended mode. As per the recent study of George (2013), it has been identified that in order to gain competitive advantage within current digital marketplace a leader should be highly capable and skilled for remain competitive intough competition. Moreover, it empower leadership to make use of advance technologies with an intent of enhancing the manpower performance and also to boost their morale in a better way. Along with this, some other scholars signifies that the leader who make use of innovative technologies are able to reach current industry benchmark and also capable to place their brand in an aggressive or competitive position. In addition to this, the capability or potentiality of a leader are examined and evaluated by their performance as well as initiation for carrying out day to day business function. Hence, the adoption of digital tool help leader to completely transform the traditional practice to modernisation in an innovative style. The aspect of digital technology is not only limit to one form of organisation but it also applies to all sort if companies like hospitality, IT, manufacturing and many more. In addition to this, it also aid them to utilise available resources at optimal level that empower organisation to obtain high level of profit maximisation within prescribed time duration. Along with this, it also drive leader to produce best product and services as per consumer need or wants that help them to acquire aggressive or competent position among competitors in an innovative or creative style without any obstacles(Cabellon and Junco, 2015). According to , With the application of digitalisation into business function,the major benefit that an organisation acquire is that it aid them to store the employees data or information safe as well as keeping it from getting copied or leak. Due to such effort, it empower an establishment to strengthen the manpower morale and also to retain the existing staff for longer time duration with less possibility of arising conflicts, miscommunication, ambiguities and all. 4|P a g e
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However, there are various type of leadership theory and each of them varies from each other in terms of roles, responsibilities, function. Some of them are as follows: Trait theory of leadership This concept of leadership signifies that each and every leader are unique from each other in aspect of traits that lead them to inspire, motivate, encourage its followers in order to achieve pre determined objective in a better manner. Along with this, this model also reflects the idea that an effective leader is fully potential to understand and analyse the situation in an improved manner. Moreover, such leadership are also capable to take corrective course of action that benefits them to create a friendly and healthy working culture. Value based leadership Under this kind of leadership style, it is wholly emphasise that an trenchant and impressive leader practices the managerial function on the basis of ethics and integrity(Davies, Mullan and Feldman, 2017). The main advantage of this leadership style is that it empower leader to take decision by keeping in mind all ethical values that aid them to generatepositive response among personnel towards an organisation. Authentic leadership Thissortofleaderareregardedasthoseleadershipstylewhobelievesinopen communication and better relationship with manpower. IN order to attain the same, such type of leaders take initiative in enormous opportunities to its followers that drive them to acquire increased level of employee engagement and also motivate the to retain within establishment for long term basis. Hence, this type of leadership style has been regarded as suitable for current age of leadership because such leader make an effort to acquire novel ideas or views that aid organisation to gain competitive advantage. Six characteristics of digitalization Transparency and complexity:With the help of adopting digital technology, it lead organisation to reach wider range of population in an efficient way. Furthermore, it also aid them to offer high quality of product or services that aid them to increase customer base in an creative or productive style. Minimising the personal barriers:The major function of digital tool is that it reduces the personal interaction rather it aid personnel to build a better relationship who are at far places. Hence, it enrich overall performance and proficiency ratio of company in an amended mode. 5|P a g e
Self analysis On the basis of the outcome derived out from various tools such as Numeric test result, Personality Insight Test result and motivation at work test result the areas of the strength and improvement are identified. This gave me the better insights in terms to focus on the digital area or field where I can highlight various sections and come up with the better result by seeking the opportunity more prominently(Goldkind, 2015). Explanation of the strength and weakness on the basis of diagnosed tool are explained below: Strength:According to the test result on various filed I was able to accommodate the expected result which boost up my confidence in terms of meeting the set performance. It has significantly improved my performance and helped me to generate the intrinsic motivation that leads to consistency and working on the weakness in order to get competitive advantage. As per Numeric test ability I answered whole twenty questions within stipulated time period and amongst them I was able to perform fifteen questions correctly. Here I secured the desirable marks but still need to undergo more practice inthe subject to gain favourably result and enhance the performance significantly. Further, after gaining the personality insight my strength lies on being Extraversion and Agreeableness which signifies I prepare being with the people and understand their opinion based on which we together agrees upon the specific point which is beneficialto carry out the systematic functioning. Further, after anticipating the data from motivation at work test result I was high at different types of skill such as personal development, meeting the purpose and objective of hospitality industry. Along with that I remain motivated to gain various monetary and non monetary incentives like reward, status and recognition that helps in personal growth and development. I am prone to carry out productive interaction that as significantly promotes the stability. Weakness:Weakness simply represent the areas on which one need to work with the perspective to gain the sole objective(Hargreaves and Ainscow, 2015). Resorts generated from Personality insights explained that I lack in areas like emotional stability, conscientiousness which mean diligently performing the specific task and openness. Moreover, as per motivation at work test I have scored low scores in the control, failure aversion and achievement of certain goal within stipulate duration. Thus, I make the optimum use of the resources and carry out effective tool and technique in order to convert these weakness into the strength. 6|P a g e
SECTION 2 Leadership capabilities and behaviour Hospitality industry is one of the most evolving sector that has the huge size and carter the diverse need of both national and international team effectively. Most of the large company that has extended its operations in the diverse areas usually involve the geographically dispersed team that function in the scattered area. Additionally, all of the function together with the objective to attain the particular goal as well as objective effectively(Hocking and Melissen, 2015). The manager or leader of the organisation in order to avoid the situation of poor management uses various medium such as email marketing and video conferences to carry out communication and maintain clarity.Leader with the help of digital technology can effectively inculcate the capabilities and maintain positive behaviours of scattered employees. There are certain ways by which prominent capabilities as well as behaviour of digital leader can be applied in future within hospitality industry. Explanation of different role and characteristics to enhance digital leadership are defined below: Interpersonal skill– It is vital for the organisation to manage out the diverse team because there is scope of misunderstand. For example travel and tourism industry comprises of various roles such as travel agent, customer executive, receptionist as well as housekeeping staff. So everyone need to be well versed about the policies and structure of company other this may leadstoconfusion.Inordertoeradicatethissituationtheleaderneedtomaintainthe interpersonal skill so that they remain updated the plans that constantly changes and coordinate with one other through digital technology(Isman and Canan Gungoren, 2014). For this most of the company has the portal for employees where they remain connected with one other. This further leads to the situationand help to overcome the chances of customer dissonance by enhancing the capabilities and existing behaviour of overall employee. It possibly determine the essential role of leader that create the synergy and encourage the diverse team member through virtual platform to attain the overall objective of an organisation successfully. Desirablecommunication:Communicationisthesourcewherealltherelevant information are shared amongst the different party and further maintain transparency. Due to the advancement of digital media and globalisation has widen the scope of an organisation by eradicating the control problem amongst diverse team members(Khan, 2016). As the internal member remain connected and can effectively participate in two way communication which 7|P a g e
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involve the use of application like Skype.Such adequate flow of information boost up the behaviours and capability of an employee by focusing on the precise message that clearly defines the whole message. Further, it helps to attain the future objective by resolving the issue of high deviation between actual and standard performance. Training and development approach:It is significant for an organisation to update the capabilities, knowledgeand skill of the personnel in order to establish the positive behaviour. This leads to the growth and development of an employee and is the useful way to perform work professionally(Kreutzer, Neugebauer and Pattloch, 2017). Further, it leads to the flexible behaviour where the challenging team adopts changes and learn to use the latest technology in order to attain the predetermined objective successfully. Thus, while carrying out the work within hospitality industry and becoming the part of biogeographically diverse team. I will carry out my routine task diligently by receiving all the instruction from the supervisor. Also my responsibility is to maintain coordination with the other team member as it leads to the strategic direction that need to be processes in order to attain the particular and confined objective. Being the part of distinct location I will overview and implement the organisational policies and make other other remain well versed with the guidelines. This terminate the situation ofany type of chaos or internal conflict that can even enhances the chances of turnover and absenteeism rate. With the flexible approach I will participate to adopt the changes and learn to function on the latests technology in order to gain the significant result within best possible time. SECTION 3 Business transformation The organisation carry out operations in the external environment which is dynamic and keep on changing due to which there are various issues or problem that need to be effectively tackled in order to maintain the best possible decision for systematic functioning of firm. It comprises of the contemporary issue that arises due to the intensive competition exist because of globalisation, effective decision making as well as dynamic environment that somewhere restrict the functioning of hospitality company. So to overcome such situation effective decision making and evaluation of best strategy are identified(Le, 2015). The most powerful tool is the advancement of technology that led the organisation to carry out the work in more effective 8|P a g e
manner. So to remain competitive the company which are the part of hospitality needs to evaluate the use of best possible innovation to attain the better and significant result. In addition to it the particular industry deals with customer on the basis of desirable services that need to be structured properly otherwise any unfavourable experiences leads to the switch of employees. Most of the internal manager of company focuses to enhance the capabilities of their workforce so that they can effectively deal with the customer by using the latest tool and technique effectively. The organisation that consist of the comprehend team are more prone to take the challenges and expand their size systematic which is favourable for both employees as well as company. This further leads to the transformation of business by adopting the modern tool and technique like digital media(Owen, 2015). This finally empower the role and enhances the capability and performance of overall organisation by overcoming the particular issue to enhance the performance and gain best possible result. Thus, the explantation of diversemeasures that promote the effective transformation is significantly demonstrated below: Encourage changes:One of the basic way to overcome the contemporary issue and maintain the significant position is by making the valuable effort to understand the requirement of dynamic pattern of the external customer and bring favourable changes. Althoughthe workforce in most of the cases resist to change their existing working regime because it leads to the immense pressure in come out of their comfort zone and abide by new practices. So here arises the responsibility of leaders to communicative the diverse team through digital technique and make them understand regarding the new market opportunity. Along with that they can more use the facts and figure for validation and to promote the changes. Therefore, this process finally overcome the issue by participating the changes in order to being transformation within the operations of company. Promote employee to participate in decision making:Employees are the essential part of an organisation that help to carry out all the functioning of firm and attain the predetermined objective of firm. So the manager need to formulated effective relation with the diverse employees by involving them in the decision making process(Porter-O'Grady and Malloch, 2014). It further leads to the comprehensive thinking where everyone put their viewpoint forward and leads to the indulgence of innovative idea and plan. This basically involve the brainstorming and group decision making process where everyone function and widen the arena to think and 9|P a g e
serve the customer effectively. Hence, it is the innovative practice by which organisation can transform the business and carry out the smooth operation for sustainable performance. Market research:It is the favourable way by which an organisation evaluate the external situation and based on which bring the significant changes in order to carry out the systematic functioning of firm(Rodriguez and Rodriguez, 2015). In terms of the service market the role of market research and development plays the essential role because it consist of the data that be be anticipate by the hospitality industry in order to bring transition and overcome the chances of turbulence arises due to the dynamic condition. Facilitating training session:To practice the changes and bring transformation in terms of existing performance and capability training programme plays the essential role. So the manager of hospitality organisation can organise the online session for the scattered employees that leads to the clarity and rather of resistance they understand the significance of changes. Leader promote the employee to use the digital medium in order to carry out their performance because it is favourable tool to store the relevant data and transmit all the necessary component to carry out the particular work more smartly(Rogers, 2016). This leads to the personal growth and development of each and every employee due to which they undergo the chances and work for the betterment of an organisation. SECTION 4 PDP Personal development plan is a procedure to create action plan that is based on reflection, awareness, goal setting, values along with planning personal development in context to career and self improvement. In other words, it is a statement that comprises competencies, analysis of opportunities, lifestyle priorities, aspirations, alternative aspects and the ways the plan will be realized. According to my test results, it was analysed some of my skills addition to personality in context to personal insights and motivation at work are up to the mark while some are not. The skills and personality that are up to the mark are extraversion, agreeableness, development, stability and interaction(Sheninger, 2019). At same time, some the my skills as well as personalitythatarenotuptotherequiredmarkareemotionalstability,openness, conscientiousness, failure aversion,control and achievements. To develop the skills and personality to high level, my personal development plan is as follows: 10|P a g e
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Required skillsObjectivesWaystoimprove skillsand personality BenefitsTime Emotional stability skills I want to improve my emotionalstability skill so to achieve the objectiveof establishing constructive relationshipwith others,solving conflictseffectively andovercoming stressful situations in proper manner. Iwillimprove emotionalstability skillthrough adoptingassertive communication style, responding to conflicts, practising selfawarenessand becomingsociable aswellas approachable. By improving my emotional stability skill,Iwillgain benefitsof continuously reaching to goals, embracing changes,using challengesor hurdlesas opportunitiesfor further growth. Emotional stability skill will be improved till January 05, 2020. Openness personality Theobjectivefor improvingopenness personalityareto improving imaginations, creativity, knowledge, becomingopen minded and trying to performnewthings inthedynamic environment. Iwillimprove openness personalitythrough takingpartin various programmes suchasboost mentaltraining cognitionand reasoningtraining group. Byimproving openness personality, I will achieve benefits of performingnew things,gaining knowledgeand newexperiences andenhancing willingnessfor executingnew practicesat workplace. Openness personality willbe improved by February 20, 2020. ControllingTheobjectiveforToimproveBenefits that I willControlling 11|P a g e
skillsimproving controlling skill is to ensuring that all the activitiesand practicesare performedasper predetermined benchmarkssoto achievedesired results. controlling skills, I willfocusonthe waysI communicatewith others, relinquishing controlabout outcomesof practicesor activities, managing stressinhealthy aspectsand becomingopento newchanges additionto experiences. availthrough improvementin controllingskills are accomplishment of goals,judging standard accuracy, improvingself motivation, ensuring discipline andfacilitating coordination withinvarious actions skillswill be improves till February 01, 2020. Failureaversion personality Theobjectivefor improvingfailure aversion skill are to avoiding situation of losses so to acquire equivalent gains and managing relationshipswith others and becoming comfortablein dynamic situations. Forimproving failureaviation skill,Iwillfocus moreon communication, participatingin training sessions to reducelossesand takingguidances fromthesuperiors to manage dynamic situations. Improvementin failureaviation skillwillbenefit metoeliminate circumstances that may lead to losses, acquiring equivalentgains, improving communication withotherand workingin comfortable manner in all types of situations. Improveme ntsin failure aviation skillswill be done till February 20, 2020. 12|P a g e
Achievement skills Theobjectiveto improve achievement skill are to evaluating progress,taking responsibilitiesto learnnewthings, clarifying, organising addition to priorities learningactivities andtoachieving objectivesin standardised ways. Achievementskills willbeimproved through taking part in climate of mutual trustandrespect, setting high as well asclear expectationsin contexttowork quality, working in cultureof justification addition to evidence andworkingwith new concept as well as skill. Improvementsin achievement skills benefitsin achievingresults withhigher standards, emphasisingmore ontasks, overcoming obstaclesinthe waytosucceed, usinglearned skillsand continuously improvingthem for working in best manner. Achieveme nt skill will be improved till February 09, 2020. CONCLUSION It has been summarised that the application of digital and innovative technologies enable organisation as well as leaders to acquire best position within competitive marketplace in a stipulated time duration. Moreover, it also help them to implement best strategic decision in regard of current or upcoming market trend that enhance the company's market share or size among rivalries. In addition to this, implication of suitable leadership models or style assist an organisation to accomplish its overall vision in right time and also aid them to handle complex business issues in a smooth manner. Moreover, it also empower them to overcome the issue of conflicts, disputes, confusion and ambiguities and enrich the working culture of firm in an ethical mode. 13|P a g e
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REFERENCES Books and Journals: Aksal,F.A.,2015.Areheadmastersdigitalleadersinschoolculture?.Education& Science/Egitim ve Bilim.40(182). Beaudoin, M. F., 2015. Distance education leadership in the context of digital change.Quarterly Review of Distance Education.16(2). p.33. Boss, S. and Krauss, J., 2014.Reinventing project-based learning: Your field guide to real-world projects in the digital age. International Society for Technology in Education. Cabellon, E. T. and Junco, R., 2015. The digital age of student affairs.New directions for student services.2015(151). pp.49-61. Davies, S., Mullan, J. and Feldman, P., 2017.Rebooting learning for the digital age: What next for technology-enhanced higher education?(pp. 49-50). Oxford: Higher Education Policy Institute. Goldkind, L., 2015. Social media and social service: Are nonprofits plugged in to the digital age?.Human Service Organizations: Management, Leadership & Governance.39(4). pp.380-396. Hargreaves, A. and Ainscow, M., 2015. The top and bottom of leadership and change.Phi Delta Kappan.97(3). pp.42-48. Hocking, B. and Melissen, J., 2015.Diplomacy in the digital age. Clingendael, Netherlands Institute of International Relations. Isman, A. and Canan Gungoren, O., 2014. Digital citizenship.Turkish Online Journal of Educational Technology-TOJET.13(1). pp.73-77. Khan, S., 2016. Leadership in the digital age: A study on the effects of digitalisation on top management leadership. Kreutzer, R. T., Neugebauer, T. and Pattloch, A., 2017. Digital business leadership.Digital Transformation–Geschäftsmodell-Innovation–agileOrganisation–Change-Management. Le, B. P., 2015. Academic library leadership in the digital age.Library Management. 36(4/5). pp.300-314. Owen, T., 2015.Disruptive power: The crisis of the state in the digital age. Oxford Studies in Digital Politics. Porter-O'Grady, T. and Malloch, K., 2014.Quantum leadership. Jones & Bartlett Publishers. Rodriguez, A. and Rodriguez, Y., 2015. Metaphors for today’s leadership: VUCA world, millennial and “Cloud Leaders”.Journal of Management Development.34(7). pp.854- 866. Rogers, D. L., 2016.The digital transformation playbook: Rethink your business for the digital age. Columbia University Press. Sheninger, E., 2019.Digital leadership: Changing paradigms for changing times. Corwin Press.
RESULTS 1)Numeric Test Result 2)Personality Insight Test Result 3)Motivation at Work Test Result