Leadership for a didgital Age

i this module passing mark is 65 and i want to score near by 75 mark in this assignment.

Leadership for a digital
Age
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Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1......................................................................................................................................3
Self Analysis................................................................................................................................3
SECTION 2......................................................................................................................................7
Leadership capabilities and behaviour.........................................................................................7
SECTION 3......................................................................................................................................8
Business transformation...............................................................................................................8
SECTION 4....................................................................................................................................10
PDP............................................................................................................................................10
CONCLUSION .............................................................................................................................13
REFERENCES................................................................................................................................1
4
RESULTS……...…………………………………………………………………………….. 15
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INTRODUCTION
Digital leadership is the innovative way to empower as well as lead the viewer by
focusing on the self organised team which effectively work in order to optimise the regular
operations. This generate the participation and contribution of both leader and team member by
dealing firmly with the unpredictable and challenging situation. With an organisation leader play
the prominent role that help to bring transition by avoid the circumstances which are associated
with chaos and unambiguity. So with the increase in size and to maintain flexibility various tool
of digital media such as video conferencing is used to connect the various team member with
their leaders. This bring revolution by understanding the dynamic and adopting changes
effectively which finally leads to synergy and achieving the set the milestone within stipulated
duration (Beaudoin, 2015). The significance of these technology help to overcome the distance
barrier and carry out the business performance by maintaining the interpersonal relationship to
generate awareness and for the continuous professionals growth and development. Due to which
leader need to make staff understand about the effectiveness to use the advance technology to
perform the work in prominent manner. For the distinct job roles the comprehensive performance
of each and every member are being evaluated by the leader so that they can direct them and
carry out the functioning in more efficient and effective manner. To understand the concept of
leadership in detail hospitality industry is taken in order to understand the significance of digital
technology. Along with that self understanding is demonstrated on the basis of the relationship
established between different digital technology as well as performance carried out for better
functioning. Application of the leadership capabilities and most significant behaviour are studied
for the different team member based on which the business transform and carry out its
performance effectively.
SECTION 1
Self Analysis
In this current era of marketplace, the term digitalisation has been very familiar in
majority of the organisation. This is because, there is an intense level of competition and
challenging that directly impact establishment decision making process. Hence, the term
Digitalization is refer to those procedure in which most of the business activities are taking place
with the help of computer and technology. The primal benefit which digitalisation process
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impose over organisation is that it empower them to cope up with all sort of current or emerging
market trend in an effective way without any hindrances. Along with this, it enable leader to save
time, cost and energy as it maximum managerial and operational function are carry out by
utilising various digital resources like computers, internet and cloud technologies. Moreover, it
also assist them to monitor and supervise the employees performance as well as motive them to
take corrective course of action in an improved way (Boss and Krauss, 2014). However, for
analysing or understanding the relationship between digital technology and leadership tool, the
implication of various models or concepts aid company to enlarge its overall performance in a
amended mode.
As per the recent study of George (2013), it has been identified that in order to gain
competitive advantage within current digital marketplace a leader should be highly capable and
skilled for remain competitive in tough competition. Moreover, it empower leadership to make
use of advance technologies with an intent of enhancing the manpower performance and also to
boost their morale in a better way. Along with this, some other scholars signifies that the leader
who make use of innovative technologies are able to reach current industry benchmark and also
capable to place their brand in an aggressive or competitive position. In addition to this, the
capability or potentiality of a leader are examined and evaluated by their performance as well as
initiation for carrying out day to day business function. Hence, the adoption of digital tool help
leader to completely transform the traditional practice to modernisation in an innovative style.
The aspect of digital technology is not only limit to one form of organisation but it also applies to
all sort if companies like hospitality, IT, manufacturing and many more. In addition to this, it
also aid them to utilise available resources at optimal level that empower organisation to obtain
high level of profit maximisation within prescribed time duration. Along with this, it also drive
leader to produce best product and services as per consumer need or wants that help them to
acquire aggressive or competent position among competitors in an innovative or creative style
without any obstacles (Cabellon and Junco, 2015).
According to , With the application of digitalisation into business function, the major
benefit that an organisation acquire is that it aid them to store the employees data or information
safe as well as keeping it from getting copied or leak. Due to such effort, it empower an
establishment to strengthen the manpower morale and also to retain the existing staff for longer
time duration with less possibility of arising conflicts, miscommunication, ambiguities and all.
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However, there are various type of leadership theory and each of them varies from each other in
terms of roles, responsibilities, function. Some of them are as follows:
Trait theory of leadership
This concept of leadership signifies that each and every leader are unique from each other
in aspect of traits that lead them to inspire, motivate, encourage its followers in order to achieve
pre determined objective in a better manner. Along with this, this model also reflects the idea
that an effective leader is fully potential to understand and analyse the situation in an improved
manner. Moreover, such leadership are also capable to take corrective course of action that
benefits them to create a friendly and healthy working culture.
Value based leadership
Under this kind of leadership style, it is wholly emphasise that an trenchant and
impressive leader practices the managerial function on the basis of ethics and integrity (Davies,
Mullan and Feldman, 2017). The main advantage of this leadership style is that it empower
leader to take decision by keeping in mind all ethical values that aid them to generate positive
response among personnel towards an organisation.
Authentic leadership
This sort of leader are regarded as those leadership style who believes in open
communication and better relationship with manpower. IN order to attain the same, such type of
leaders take initiative in enormous opportunities to its followers that drive them to acquire
increased level of employee engagement and also motivate the to retain within establishment for
long term basis. Hence, this type of leadership style has been regarded as suitable for current age
of leadership because such leader make an effort to acquire novel ideas or views that aid
organisation to gain competitive advantage.
Six characteristics of digitalization
Transparency and complexity: With the help of adopting digital technology, it lead
organisation to reach wider range of population in an efficient way. Furthermore, it also aid them
to offer high quality of product or services that aid them to increase customer base in an creative
or productive style.
Minimising the personal barriers: The major function of digital tool is that it reduces
the personal interaction rather it aid personnel to build a better relationship who are at far places.
Hence, it enrich overall performance and proficiency ratio of company in an amended mode.
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Self analysis
On the basis of the outcome derived out from various tools such as Numeric test result,
Personality Insight Test result and motivation at work test result the areas of the strength and
improvement are identified. This gave me the better insights in terms to focus on the digital area
or field where I can highlight various sections and come up with the better result by seeking the
opportunity more prominently (Goldkind, 2015). Explanation of the strength and weakness on
the basis of diagnosed tool are explained below:
Strength: According to the test result on various filed I was able to accommodate the
expected result which boost up my confidence in terms of meeting the set performance. It has
significantly improved my performance and helped me to generate the intrinsic motivation that
leads to consistency and working on the weakness in order to get competitive advantage. As per
Numeric test ability I answered whole twenty questions within stipulated time period and
amongst them I was able to perform fifteen questions correctly. Here I secured the desirable
marks but still need to undergo more practice in the subject to gain favourably result and
enhance the performance significantly. Further, after gaining the personality insight my strength
lies on being Extraversion and Agreeableness which signifies I prepare being with the people and
understand their opinion based on which we together agrees upon the specific point which is
beneficial to carry out the systematic functioning. Further, after anticipating the data from
motivation at work test result I was high at different types of skill such as personal development,
meeting the purpose and objective of hospitality industry. Along with that I remain motivated to
gain various monetary and non monetary incentives like reward, status and recognition that helps
in personal growth and development. I am prone to carry out productive interaction that as
significantly promotes the stability.
Weakness: Weakness simply represent the areas on which one need to work with the
perspective to gain the sole objective (Hargreaves and Ainscow, 2015). Resorts generated from
Personality insights explained that I lack in areas like emotional stability, conscientiousness
which mean diligently performing the specific task and openness. Moreover, as per motivation at
work test I have scored low scores in the control, failure aversion and achievement of certain
goal within stipulate duration. Thus, I make the optimum use of the resources and carry out
effective tool and technique in order to convert these weakness into the strength.
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SECTION 2
Leadership capabilities and behaviour
Hospitality industry is one of the most evolving sector that has the huge size and carter the
diverse need of both national and international team effectively. Most of the large company that
has extended its operations in the diverse areas usually involve the geographically dispersed
team that function in the scattered area. Additionally, all of the function together with the
objective to attain the particular goal as well as objective effectively (Hocking and Melissen,
2015). The manager or leader of the organisation in order to avoid the situation of poor
management uses various medium such as email marketing and video conferences to carry out
communication and maintain clarity. Leader with the help of digital technology can effectively
inculcate the capabilities and maintain positive behaviours of scattered employees. There are
certain ways by which prominent capabilities as well as behaviour of digital leader can be
applied in future within hospitality industry. Explanation of different role and characteristics to
enhance digital leadership are defined below:
Interpersonal skill – It is vital for the organisation to manage out the diverse team
because there is scope of misunderstand. For example travel and tourism industry comprises of
various roles such as travel agent, customer executive, receptionist as well as housekeeping staff.
So everyone need to be well versed about the policies and structure of company other this may
leads to confusion. In order to eradicate this situation the leader need to maintain the
interpersonal skill so that they remain updated the plans that constantly changes and coordinate
with one other through digital technology (Isman and Canan Gungoren, 2014). For this most of
the company has the portal for employees where they remain connected with one other. This
further leads to the situation and help to overcome the chances of customer dissonance by
enhancing the capabilities and existing behaviour of overall employee. It possibly determine the
essential role of leader that create the synergy and encourage the diverse team member through
virtual platform to attain the overall objective of an organisation successfully.
Desirable communication: Communication is the source where all the relevant
information are shared amongst the different party and further maintain transparency. Due to the
advancement of digital media and globalisation has widen the scope of an organisation by
eradicating the control problem amongst diverse team members (Khan, 2016). As the internal
member remain connected and can effectively participate in two way communication which
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involve the use of application like Skype. Such adequate flow of information boost up the
behaviours and capability of an employee by focusing on the precise message that clearly defines
the whole message. Further, it helps to attain the future objective by resolving the issue of high
deviation between actual and standard performance.
Training and development approach: It is significant for an organisation to update the
capabilities, knowledge and skill of the personnel in order to establish the positive behaviour.
This leads to the growth and development of an employee and is the useful way to perform work
professionally (Kreutzer, Neugebauer and Pattloch, 2017). Further, it leads to the flexible
behaviour where the challenging team adopts changes and learn to use the latest technology in
order to attain the predetermined objective successfully.
Thus, while carrying out the work within hospitality industry and becoming the part of
biogeographically diverse team. I will carry out my routine task diligently by receiving all the
instruction from the supervisor. Also my responsibility is to maintain coordination with the other
team member as it leads to the strategic direction that need to be processes in order to attain the
particular and confined objective. Being the part of distinct location I will overview and
implement the organisational policies and make other other remain well versed with the
guidelines. This terminate the situation of any type of chaos or internal conflict that can even
enhances the chances of turnover and absenteeism rate. With the flexible approach I will
participate to adopt the changes and learn to function on the latests technology in order to gain
the significant result within best possible time.
SECTION 3
Business transformation
The organisation carry out operations in the external environment which is dynamic and
keep on changing due to which there are various issues or problem that need to be effectively
tackled in order to maintain the best possible decision for systematic functioning of firm. It
comprises of the contemporary issue that arises due to the intensive competition exist because of
globalisation, effective decision making as well as dynamic environment that somewhere restrict
the functioning of hospitality company. So to overcome such situation effective decision making
and evaluation of best strategy are identified (Le, 2015). The most powerful tool is the
advancement of technology that led the organisation to carry out the work in more effective
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manner. So to remain competitive the company which are the part of hospitality needs to
evaluate the use of best possible innovation to attain the better and significant result. In addition
to it the particular industry deals with customer on the basis of desirable services that need to be
structured properly otherwise any unfavourable experiences leads to the switch of employees.
Most of the internal manager of company focuses to enhance the capabilities of their workforce
so that they can effectively deal with the customer by using the latest tool and technique
effectively. The organisation that consist of the comprehend team are more prone to take the
challenges and expand their size systematic which is favourable for both employees as well as
company. This further leads to the transformation of business by adopting the modern tool and
technique like digital media (Owen, 2015). This finally empower the role and enhances the
capability and performance of overall organisation by overcoming the particular issue to enhance
the performance and gain best possible result. Thus, the explantation of diverse measures that
promote the effective transformation is significantly demonstrated below:
Encourage changes: One of the basic way to overcome the contemporary issue and
maintain the significant position is by making the valuable effort to understand the requirement
of dynamic pattern of the external customer and bring favourable changes. Although the
workforce in most of the cases resist to change their existing working regime because it leads to
the immense pressure in come out of their comfort zone and abide by new practices. So here
arises the responsibility of leaders to communicative the diverse team through digital technique
and make them understand regarding the new market opportunity. Along with that they can more
use the facts and figure for validation and to promote the changes. Therefore, this process finally
overcome the issue by participating the changes in order to being transformation within the
operations of company.
Promote employee to participate in decision making: Employees are the essential part
of an organisation that help to carry out all the functioning of firm and attain the predetermined
objective of firm. So the manager need to formulated effective relation with the diverse
employees by involving them in the decision making process (Porter-O'Grady and Malloch,
2014). It further leads to the comprehensive thinking where everyone put their viewpoint forward
and leads to the indulgence of innovative idea and plan. This basically involve the brainstorming
and group decision making process where everyone function and widen the arena to think and
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serve the customer effectively. Hence, it is the innovative practice by which organisation can
transform the business and carry out the smooth operation for sustainable performance.
Market research: It is the favourable way by which an organisation evaluate the
external situation and based on which bring the significant changes in order to carry out the
systematic functioning of firm (Rodriguez and Rodriguez, 2015). In terms of the service market
the role of market research and development plays the essential role because it consist of the data
that be be anticipate by the hospitality industry in order to bring transition and overcome the
chances of turbulence arises due to the dynamic condition.
Facilitating training session: To practice the changes and bring transformation in terms
of existing performance and capability training programme plays the essential role. So the
manager of hospitality organisation can organise the online session for the scattered employees
that leads to the clarity and rather of resistance they understand the significance of changes.
Leader promote the employee to use the digital medium in order to carry out their performance
because it is favourable tool to store the relevant data and transmit all the necessary component
to carry out the particular work more smartly (Rogers, 2016). This leads to the personal growth
and development of each and every employee due to which they undergo the chances and work
for the betterment of an organisation.
SECTION 4
PDP
Personal development plan is a procedure to create action plan that is based on reflection,
awareness, goal setting, values along with planning personal development in context to career
and self improvement. In other words, it is a statement that comprises competencies, analysis of
opportunities, lifestyle priorities, aspirations, alternative aspects and the ways the plan will be
realized. According to my test results, it was analysed some of my skills addition to personality
in context to personal insights and motivation at work are up to the mark while some are not. The
skills and personality that are up to the mark are extraversion, agreeableness, development,
stability and interaction (Sheninger, 2019). At same time, some the my skills as well as
personality that are not up to the required mark are emotional stability, openness,
conscientiousness, failure aversion, control and achievements. To develop the skills and
personality to high level, my personal development plan is as follows:
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Required skills Objectives Ways to improve
skills and
personality
Benefits Time
Emotional
stability skills
I want to improve my
emotional stability
skill so to achieve the
objective of
establishing
constructive
relationship with
others, solving
conflicts effectively
and overcoming
stressful situations in
proper manner.
I will improve
emotional stability
skill through
adopting assertive
communication
style, responding to
conflicts, practising
self awareness and
becoming sociable
as well as
approachable.
By improving my
emotional stability
skill, I will gain
benefits of
continuously
reaching to goals,
embracing
changes, using
challenges or
hurdles as
opportunities for
further growth.
Emotional
stability
skill will be
improved
till January
05, 2020.
Openness
personality
The objective for
improving openness
personality are to
improving
imaginations,
creativity,
knowledge,
becoming open
minded and trying to
perform new things
in the dynamic
environment.
I will improve
openness
personality through
taking part in
various programmes
such as boost
mental training
cognition and
reasoning training
group.
By improving
openness
personality, I will
achieve benefits of
performing new
things, gaining
knowledge and
new experiences
and enhancing
willingness for
executing new
practices at
workplace.
Openness
personality
will be
improved
by
February
20, 2020.
Controlling The objective for To improve Benefits that I will Controlling
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skills improving
controlling skill is to
ensuring that all the
activities and
practices are
performed as per
predetermined
benchmarks so to
achieve desired
results.
controlling skills, I
will focus on the
ways I
communicate with
others, relinquishing
control about
outcomes of
practices or
activities, managing
stress in healthy
aspects and
becoming open to
new changes
addition to
experiences.
avail through
improvement in
controlling skills
are
accomplishment of
goals, judging
standard accuracy,
improving self
motivation,
ensuring discipline
and facilitating
coordination
within various
actions
skills will
be
improves
till
February
01, 2020.
Failure aversion
personality
The objective for
improving failure
aversion skill are to
avoiding situation of
losses so to acquire
equivalent gains and
managing
relationships with
others and becoming
comfortable in
dynamic situations.
For improving
failure aviation
skill, I will focus
more on
communication,
participating in
training sessions to
reduce losses and
taking guidances
from the superiors
to manage dynamic
situations.
Improvement in
failure aviation
skill will benefit
me to eliminate
circumstances that
may lead to losses,
acquiring
equivalent gains,
improving
communication
with other and
working in
comfortable
manner in all types
of situations.
Improveme
nts in
failure
aviation
skills will
be done till
February
20, 2020.
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Achievement
skills
The objective to
improve achievement
skill are to evaluating
progress, taking
responsibilities to
learn new things,
clarifying, organising
addition to priorities
learning activities
and to achieving
objectives in
standardised ways.
Achievement skills
will be improved
through taking part
in climate of mutual
trust and respect,
setting high as well
as clear
expectations in
context to work
quality, working in
culture of
justification
addition to evidence
and working with
new concept as well
as skill.
Improvements in
achievement skills
benefits in
achieving results
with higher
standards,
emphasising more
on tasks,
overcoming
obstacles in the
way to succeed,
using learned
skills and
continuously
improving them
for working in best
manner.
Achieveme
nt skill will
be
improved
till
February
09, 2020.
CONCLUSION
It has been summarised that the application of digital and innovative technologies enable
organisation as well as leaders to acquire best position within competitive marketplace in a
stipulated time duration. Moreover, it also help them to implement best strategic decision in
regard of current or upcoming market trend that enhance the company's market share or size
among rivalries. In addition to this, implication of suitable leadership models or style assist an
organisation to accomplish its overall vision in right time and also aid them to handle complex
business issues in a smooth manner. Moreover, it also empower them to overcome the issue of
conflicts, disputes, confusion and ambiguities and enrich the working culture of firm in an ethical
mode.
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REFERENCES
Books and Journals:
Aksal, F. A., 2015. Are headmasters digital leaders in school culture?. Education &
Science/Egitim ve Bilim. 40(182).
Beaudoin, M. F., 2015. Distance education leadership in the context of digital change. Quarterly
Review of Distance Education. 16(2). p.33.
Boss, S. and Krauss, J., 2014. Reinventing project-based learning: Your field guide to real-world
projects in the digital age. International Society for Technology in Education.
Cabellon, E. T. and Junco, R., 2015. The digital age of student affairs. New directions for student
services. 2015(151). pp.49-61.
Davies, S., Mullan, J. and Feldman, P., 2017. Rebooting learning for the digital age: What next
for technology-enhanced higher education? (pp. 49-50). Oxford: Higher Education
Policy Institute.
Goldkind, L., 2015. Social media and social service: Are nonprofits plugged in to the digital
age?. Human Service Organizations: Management, Leadership & Governance. 39(4).
pp.380-396.
Hargreaves, A. and Ainscow, M., 2015. The top and bottom of leadership and change. Phi Delta
Kappan. 97(3). pp.42-48.
Hocking, B. and Melissen, J., 2015. Diplomacy in the digital age. Clingendael, Netherlands
Institute of International Relations.
Isman, A. and Canan Gungoren, O., 2014. Digital citizenship. Turkish Online Journal of
Educational Technology-TOJET. 13(1). pp.73-77.
Khan, S., 2016. Leadership in the digital age: A study on the effects of digitalisation on top
management leadership.
Kreutzer, R. T., Neugebauer, T. and Pattloch, A., 2017. Digital business leadership. Digital
Transformation–Geschäftsmodell-Innovation–agileOrganisation–Change-Management.
Le, B. P., 2015. Academic library leadership in the digital age. Library Management. 36(4/5).
pp.300-314.
Owen, T., 2015. Disruptive power: The crisis of the state in the digital age. Oxford Studies in
Digital Politics.
Porter-O'Grady, T. and Malloch, K., 2014. Quantum leadership. Jones & Bartlett Publishers.
Rodriguez, A. and Rodriguez, Y., 2015. Metaphors for today’s leadership: VUCA world,
millennial and “Cloud Leaders”. Journal of Management Development. 34(7). pp.854-
866.
Rogers, D. L., 2016. The digital transformation playbook: Rethink your business for the digital
age. Columbia University Press.
Sheninger, E., 2019. Digital leadership: Changing paradigms for changing times. Corwin Press.

RESULTS
1) Numeric Test Result
2) Personality Insight Test Result
3) Motivation at Work Test Result