This study explores the leadership style of Elon Musk and the challenges faced by Tesla in terms of production, finances, lawsuits, and management. It also discusses the strengths and development areas of Musk as a transformational leader.
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Running head: LEADERSHIP, INNOVATION AND CHANGE LEADERSHIP, INNOVATION AND CHANGE Name of the Student Name of the Organization Author Note
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1LEADERSHIP, INNOVATION AND CHANGE Company overview – Tesla t A big group of engineers who had an aim in proving that driving electric vehicles can be lot better founded Tesla in the year 2003. They proved that electric cars can be lot better, quicker and more fun than the simple gasoline cars which are found today. Tesla is not only known for building electric vehicles but also are known for developing infinitely scalable and clean energy generation and storage products. It is believed by Tesla that the faster the world stops relying in the fossil fuel which are coming to an end and move to the electric vehicles which are zero emission vehicles, it will be a better future (Huang, 2019). The chosen leader is Elon Musk – Tesla Elon Musk is the co – founder and CEO at Tesla who is known for overseeing all the products, which are designed, engineering as well as manufacturing of all the electric vehicles, batteries and solar paneled sunroofs. Elon Musk is also the co – founder, lead designer and CEO of the Space Exploration Technologies or the Space X. There he is known for overseeing the development and manufacturing the advanced rockets as well as spacecraft. His mission in Space X is go reach beyond the Earth’s orbit andcreate a self sustaining city in Mars. He is alos a leader and CEO of Neuralink, which is aiming to develop ultra – high bandwidth brain machines which will be able to connect the human brains with the present computers (Boudette & Musk, 2018). He is also known as serving as a CEO of The Boring Company which is known for combining fast and affordable tunneling technologies with a fully electric public vehicle which will be able to run at high speed in order to convey the long distance travel.
2LEADERSHIP, INNOVATION AND CHANGE Challenges which are faced by Tesla Tesla in just building cars, the company needs to boost up the production line of the cars which are manufactured in Tesla. Due to lack of leadership skills, by various top executives are leaving the company Tesla is in a position of not meeting its primary goals and meeting targets. According toChen & Perez (2018)in the year 2018, the company had finally made an achievement in meeting its long delayed goals of manufacturing 5000 of Tesla Model 3 per week. Musk had essentially building the line second for assembly and production unit under a huge tent in Australia in order to meet the target. Now Musk needs to prove that it was not a coincidence, and Tesla has the capability of maintaining and even increase the level of production in the recent years. Tesla had also promised of delivering the Model 3 to the Tesla fans who had made an investment of $1000 dollars to the company. Therefore, they need to speed up their production line in order to meet the targets Tesla need to start making money by hitting the production targets as because it need to turn the revenues of the company into profits. The company is in badly need to cash in order to survive the existing market. In the words ofJi et al. (2019)it is estimated that the company is running under a huge debt of$1.2 billion dollars and Tesla is planning to build a $2.0 billion dollar plant in China which will be very critical for Tesla to expand in order to become the world’s largest market for car sales in China. Musk has denied in an interview about the fact that the company is facing financial problems. He says that the increase in the sales of the Model 3 will help Tesla generating enough cash, which will make Tesla profitable in the coming years. Dealing with the lawsuits an d the investigator of the company is a very big challenge which is faced by the company. Tesla was hit by two stakeholder’s lawsuits charging Musk that he had a “funding secured” which was a false statement, he also had an attempt of manipulating
3LEADERSHIP, INNOVATION AND CHANGE the stocks. Numerous reports shows that the Securities and Exchange commission was also looking into the fact that whether Musk is violating the securities law with the claim of “funding secured” Re-establishment of Tesla in the present years has helped Tesla to grow really very fast and its investors are willing to invest in Tesla and provide funding to the company so that Musk can build his company accordingly. But after the initial excitement of the investors, the market for Tesla soon showed that the investors are in a doubt that whether Musk will be able to lead the company and remain as a public company. Musk says that the short sellers of the company and the investors are betting that the stocks of the company will be declining. This constant fear, uncertainty and doubt about Tesla company among the shareholder and customer is damaging the reputation and goodwill of the company. Tesla is facing problems with the command head of the company. There is urgency for an experienced manager in order to help the company run in its day-to-day business. Numerous top executives have left the company rather then working under Musk’s mercurial management style in the present years. According toOlsson (2018)finding the right person would not be easy. It is not possible for Musk to spend hours in the company and factory premises in order to manage the company. In the words of (Shivaram,2019)Musk is known for spending more than 120 hours a week, rarely leaving the factory and not having time to meet with the family and friends. Whereas keeping on working for more than 120 hours a week is a good idea. Leadership Style of Elon Musk in Tesla The different types of leadership styles are:
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4LEADERSHIP, INNOVATION AND CHANGE Heroic Leadership -Heroic leadershipis the pinnacle ofleadership, conducted by a transformed and enlightenedleaderwho seeks to transform and enlighten others. In Servant Leadership the main goal of the leaders present in an organization is to serve the company. The servant leaders are known to share power of their own and they put the needs of the employees as a first priority (Hoch, Dulebohn & Wu 2018). The style of leadership, which is best exemplified in Elon Musk, is the transformational leadership as because he is known for creating a high performance workforce, which has become increasingly very important in his business. Transformational leadership is such a leadership style which is found in allthe levelsof the organizationsuch asthe teams, divisions, departments, and organization as a whole. These types of leaders are visionary, inspiring, risk takers, thoughtful thinkers and daring at time. They also have a very charismatic appeal. Elon Musk is charismatic leaders but charisma alone is insufficient for changing the way the organization has been working (NEAMȚU & Bejinaru, 2018). He alone has brought many changes in Tesla from the last few years. The factors, which have helped Musk in the major changes in a company like Tesla, are provided below: Inspirational Motivation – Transformational leadership can be considered as the promotion of the company vision, mission and a set of values to the members of the organization. Their visions are so compelling that they know what they want from each and every interaction. Musk is known for guidinghisfollowersby providingthemwith thesensesof meaningfuland challenging work. Therefore, the team of Space X in Tesla, which is under the guidance of Musk, has the capability to work enthusiastically and optimistically in order to display the spirit
5LEADERSHIP, INNOVATION AND CHANGE of a teamwork and commitment towards their work in a company like (TeslaLang, Handle & Jablokow, 2018). Intellectual Stimulation – Musk has always been popular in encouraging his followers in order to ne more innovative as well as creative in their work. He encourages them by developing new ideas and following them, he never criticizes them in public for making mistakes, which are committed by them (Kelan, & Wratil, 2018). These types of transformational leaders are known for focusing on what is the problem and how can it be solved rather than blaming the part of it. They also does not feel hesitated in rejecting old practice if it found defective. They always accept the change in their work. . Idealized influence – Musk always believed that leaders can only influence his followers when he practices what he preaches. The transformational leaders act as a role which the followers seeks in order to incorporate them. Therefore, these types of leaders are always known for winning the respect and trust of the followers through their actions. Musk is known for placing the needs of the followers and members in his company over his own. Musk has sacrificed his personallifeandgoalsandspendsmorethan120hoursaweekinthecompanyand manufacturing plants which demonstrates high standard of ethical conduct. These types of leaders are known for using their power in influencing the workers and members who work in the production unit of the company in order to strive for the common goal of the company. Individualized Consideration – These type of transformational leaders acts as mentors to the followers and then rewards the for their innovation and creative ideas. Musk treats his followers differently according to their talents and knowledge they provide to the company. The Space X
6LEADERSHIP, INNOVATION AND CHANGE team of Musk is always empowered to make decisions and he always provides them with assistance in order to support them implementing their decision. Strengths and development areas of Elon Musk as a transformational leader Musk’s transformational leadership has given him the ability to assess his organization’s current scenario and formulate a vision for the implementation and growth of his projects. Transformational leads communicate their vision properly to the other leaders and employees in order to bring everyone on the same track. There is no doubt that Musk has a vision. His present vision is in changing the world where people would no longer rely on the fossil fuels. His aim is maximizing the use of green energy and exploring the outer space and is building colonies in Mars. Even now to most of the people, his vision is neither realistic nor believable, but Musk has made it his aim and mission. Transformationalleaderspromotesenthusiasm,Muskhasalwaysencouragedand inspired his employees in each of his ventures which includes the development of the Tesla Model S electric car as well as the launch of the Space X Falcon launch vehicle. With all these recent developments, Musk has managed to generate a group of migratory people in order to accept the new philosophy and movement of utilizing the green energy (Sosik, Chun & Ete, 2018). Transformational leaders are known to have the leadership vision, which has the ability to motivate and inspire the employees and workers of the company. A common trait, which helps the transformational leaders in order to get through the difficult times, is passion. In order to get through the difficult times Musk depends upon his passion and vision in helping and getting the employees work together to a common direction in achieving the company aims and goals. He
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7LEADERSHIP, INNOVATION AND CHANGE has continually earned trust from his followers by being the most reliable person in each and every uncertain situations faced by the company. When the company was running in a financial crisis, Musk was the only person who had funded the company from his own. According to Kelan & Wratil (2018)the total funding which was made by Musk himself in his company is around $150 million dollars. He had also funded in to the electric car development team. Therefore it can be clearly depicted that Musk’s transformational leadership was most effective when the company was in the times of crises (Gilson, & Abbott, 2018). Conclusion The paper thus concludes with the leadership style of Musk. His name is synonymous to Space X and Tesla Motors. He has his vision of travelling people to the planet Mars. He has also failed many times but has also succeeded many more times. The success of the company indicates that the style of transformational leadership and his managing style have been working. There is still a long path to go for our generation and the generation to come to achieve the perfect planet Earth, where there are no problems like pollution or global warming. However, we can believe that Musk is one of the big steps towards the future. Musk’s companies are ground breaking in the areas of outer space, The solar industry and the automotive industry.Therefore, it can be recommended that if Musk does not change his consideration of his people’s autonomy, then a much known innovative company like Tesla will be seeing its downfall soon.
8LEADERSHIP, INNOVATION AND CHANGE References Boudette, N., & Musk, E. (2018). For Tesla,‘Production Hell’Looks Like the Reality of the Car Business.New York Times. Chen, Y., & Perez, Y. (2018). Business model design: lessons learned from Tesla Motors. In Towards a Sustainable Economy(pp. 53-69). Springer, Cham. Courtemanche, M. J., Sparrey, C. J., Song, X., MacKay, A., & D'arcy, R. C. (2018). Detecting white matter activity using conventional 3 Tesla fMRI: An evaluation of standard field strength and hemodynamic response function.Neuroimage,169, 145-150. Dietzel, M., Wenkel, E., Hammon, M., Clauser, P., Uder, M., Schulz-Wendtland, R., & Baltzer, P. A. (2019). Does higher field strength translate into better diagnostic accuracy? A prospectivecomparisonofbreastMRIat3and1.5Tesla.EuropeanJournalof Radiology,114, 51-56. Gilson, S. C., & Abbott, S. (2018). Tesla Motors (A): Financing Growth. Hoch, J. E., Bommer, W. H., Dulebohn, J. H., & Wu, D. (2018). Do ethical, authentic, and servant leadership explain variance above and beyond transformational leadership? A meta-analysis.Journal of Management,44(2), 501-529. Huang, Y. (2019, February). A Potential Company or Not: the Analysis of Tesla. In2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019). Atlantis Press.
9LEADERSHIP, INNOVATION AND CHANGE Ji, F., Bao, Y., Zhou, Y., Du, F., Zhu, H., Zhao, S., ... & Ding, S. (2019). Investigation on performance and implementation of Tesla turbine in engine waste heat recovery.Energy Conversion and Management,179, 326-338. Kelan, E. K., & Wratil, P. (2018). Post‐heroic leadership, tempered radicalism and senior leaders as change agents for gender equality.European Management Review,15(1), 5-18. Lang, D., Handley, M., & Jablokow, K. (2018). The competencies of innovation leaders. In Innovation Leadership(pp. 31-44). Routledge. NEAMȚU, D. M., & Bejinaru, R. (2018). ETHICAL LEADERSHIP PRESPECTIVES IN ORGANIZATIONS.USV Annals of Economics & Public Administration,18(2). Olsson, H. H. (2018). Challenges and Strategies for Undertaking Continuous Experimentation to Embedded Systems: Industry and Research Perspectives.Agile Processes in Software Engineering and Extreme Programming, 277. Rimmer, M. (2018). Elon Musk’s Open Innovation: Tesla, Intellectual Property, and Climate Change. InIntellectual Property and Clean Energy(pp. 515-551). Springer, Singapore. Shivaram, V. D., Liu, R., Panchhi, N., Alqarni, L., Daroowalla, R., Du, S., ... & Ravindra, N. M. (2019). MARS––Magnetic Augmented Rotation System. InTMS 2019 148th Annual Meeting & Exhibition Supplemental Proceedings(pp. 1589-1600). Springer, Cham. Sosik, J. J., Arenas, F. J., Chun, J. U., & Ete, Z. (2018). Character into action: How officers demonstrate strengths with transformational leadership.Air & Space Power Journal, 32(3), 4-26.
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10LEADERSHIP, INNOVATION AND CHANGE Sun, P. (2018). The Motivation to Serve as a Corner Stone of Servant Leadership. InPracticing Servant Leadership(pp. 63-80). Palgrave Macmillan, Cham.