Role of Leadership and Management Development in Premier Inn Hotel

This essay analyzes the role of leadership and management development in Premier Inn Hotel, examining the impact of leadership styles and management approaches on the organization's effectiveness. It also addresses issues related to equality and diversity, such as cultural differences, ethnic distinctions, and alternative lifestyles, and suggests leadership styles and management approaches to overcome these issues.

Essay

Table of Contents
Introduction.................................................................................................................................................3
Conclusion.................................................................................................................................................12
References.................................................................................................................................................13

Introduction
In this fast running globe, most of the industries are facing lots of issues which is related
with the equality and diversity. As per to improve the effectiveness of the organization , mostly
industries whether it is hospitality or tourism industry can utilize the leadership and management
approach for the development of the organization. In order to achieve aversive success in an
organization, leadership development is critical (Nghia, Phuong and Huong, 2020). This gives
the organization a competitive edge since it boosts underside business results & develops,
recruits, & manages surrounding talent, which promotes employee engagement, employee
satisfaction & strengthens the organization's capacity to deal without risk & affected different. A
systems approach for producing a successful manager is known as organizational development.
This assessment is mainly based on the realistic & scholarly foundation. This assessment is
considered Premier Inn hotel which also was founded in 1987 & it headquarter in Dunstable,
United Kingdom. Operator of a global hotel chain. More than 65,000 rooms and 750 hotels are
operated by the corporation in a range of locales, including city centers, suburbs, and airports. It
has classic and contemporary features, as well as onsite aromatic restaurants (Premier Inn
Hotels Overview, 2022). (This hotel is the largest hotel chain in the United Kingdom, with
locations in other countries. This report will examines leadership management practices as well
as the function of leadership & also management in this organization. It also includes the
difficulties of equality & fairness that an industry encounters, as well as the obstacles that a
corporation's employees encounter.
Critically examine the Role of leadership & management development, It is analyzed
that the leadership and management both are considered as the most effective concept which are
liable for the development of the organization. The process through which a leader influences,
leads, & supervises the performance & behaviors of workers or team groups in order to achieve
the organization's goals is described as leadership. Leadership is defined as a leader's capacity to
inspire & motivate colleagues or staff members to work with certainty. It is determined that it is
generally known as a method that has the ability to affect other people's behavior. It may also be
defined as the ability of an inspire & motivate members in order to accomplish an organization's

objectives. Their major purpose is to build a future vision, & manager and leader aid encourage
the organization's personnel to reach their personal & organizational goals in a timely manner. It
is the human aspect that binds a community together & motivates them to fulfill their given tasks
& progress forward their objectives.
In an organization, the role of the leadership is more in order to manage the effectiveness
of the hotel and leaders plays a variety of functions. It is defined as an interactive method inside
which team manager’s advice & participation of individuals & team members in order to achieve
an enterprise aim & objective. Charisma, intellect, & maturity are some of the attributes that
even this hotel executive possesses that might contribute to the hotel's performance. As a
collaborative process, leadership includes more than one individual, & leadership is formed by
interaction with coworkers. This hotel allows executives to mould & shape teamwork' conduct in
terms of achieving the organization's goal & objectives (WYMAN, 2020). This hotel does not
even have a set leadership style; instead, it deals with & resolves problems as they arise.
It is analyzed that both leadership and management development approach are provide
the positive impact on the effectiveness of the hotel. It is analyzed that Premier Inn hotel is
mainly utilize the both leadership and management approach which can provide the positive
impact on the evolvement of the hotel such as turnover, customer happiness, sales, income,
creativity, and other factors are all influenced by leaders. Employee retention and enthusiasm are
fostered by strong leadership that leads to increased levels of customer loyalty, service,
innovation, and, eventually, revenues (Cole, 2018). Leadership and management approach both
are considered by the hotel leaders and managers which can helpful to maintain the profitability
of the organization. Both managers and leaders are responsible to motivate their employees
because leaders are responsible for motivating their leaders & employees in order to get a
competitiveness & corporate edge in their business. Effective leadership and management
approach also provide positive impact in differ et way such as improve your abilities, learn how
to apply what you've learned in the classroom to real-life situations, increase the size of your
network, make more money, share it with your coworkers, create a leadership style that works
for you, increase your competitive advantage. It is analyzed that managers and leaders are also
serving as mentors, providing instruction & correct direction in order to achieve success in an
enterprise, & mentors lay a strong foundation for future demands. These kinds of executives are

viewed as an asset of the organization since they pave the way for success (kare, Soriano, &
Porada-Rocho, 2021).
It is determined that leadership and management both approach are also provide the negative
impact on the development of the hotel such as decision-making and planning, employee
animosity, paralysis because when boss is inaccessible, and restricted innovation even though
only person contributes ideas are all negatives of this model of leader. In context of the Premier
Inn hotel, both leadership and management can also play a adverse role such as lack of vision,
lack of synergy, creating a culture of mediocrity, low morale and many others (Gold and Thorpe,
2016). It is analyzed that leaders provide information & leadership so that workers may follow
the correct road throughout order to reach their goals & ambitions. Managers are thought to be
an important element of the organization since they aid in decision-making & increase goal
achievement. Organizational learning operations effectively in providing customer satisfaction
while also lowering staff turnover. The organization's competitiveness & production rise as a
result of these managerial qualities. Premier Inn is a great place to stay. It plays a critical part in
effectively handling or controlling the teammates of an organization's workforce in order to
succeed.
Leadership style & management approaches, a leader's typical characteristics while leading,
inspiring, mentoring, & controlling sections of the population are referred to as their type of
leadership. It is analyzed that political movements & societal transformation may be sparked by
great leaders. They may also inspire everybody else to create, invent, & perform. A leader's
approaches & behaviors while guiding, inspiring, & supervising people are referred to as their
leadership style. The way a person strategizes & implements plans while accounting for
stakeholder expectations the well of their team is also determined by their management style. It's
always essential to get criticism to see how you're performing, but recognizing leadership style
before they ask for it might be a good place to start (Chang, 2016).
Impact of Leadership style of management approaches on the organization, it is analyzed that
there are various issues are identified by the hotel which are mainly relates with the equality &
diversity. It is determined that equality is ensuring that everyone has an equal & independent
chance & is not treated unfairly or involved a group based on their traits. Diversity refers to the
consideration of distinctions between individuals or groups, as well as the assigning of a

particular benefit to those distinctions (Lima, Lima, & Seyfried, 2018). Basically , Age, race,
nationality, ethnic heritage, religion, gender identity, & religious all spring to mind right away,
but have you thought of academic credentials, business acumen, personality psychology, & even
personality traits?
Equality means ensuring that everyone has the same chance to make use of all the their life &
abilities. It is also the notion that nobody should be denied equal opportunities in life with how
they was born, whence they came from, whatever they think, & whether or not somebody have a
condition. There are various kind of issues which are facing by the hotel such as consider the
Alternative way of life, This is a component that differentiates the hospitality sector in very
many ways, since consumers' lifestyles vary with time therefore require new tactics to meet their
needs. To handle this transition, new strategies have been developed to meet customers’ needs.
Premier Inn collects information in order to gain insight into the contemporary lifestyles of its
target customers. Then they adjust the hotel's plans to ensure that it achieves suitable
performance &, as a result, expand its client base. In order to resolve this issue, the managers
and leaders of hotel is responsible to adopt the Autocratic leadership style, basically autocratic
leadership style is one of the most common in organizations. All responsibility in this approach
rests in the hands of the leader, who makes all of the company objectives. When making any sort
of choice, it is characterized as the middle to downward strategy. They gather all of the
information from their group members & then make judgments based on it. In this case, the
leader fosters an environment wherein the employees must accept the leader's directions &
implement according to those standards (Hassi, 2019). In this model, the leader is solely
responsible for completing the responsibilities in a timely & effective manner. This approach has
various benefits as well as drawbacks. The benefits of an autocratic approach include that
because power is concentrated in the hands of the leaders, judgment is expedited. When a
circumstance develops, critical judgments might be made in this manner. Whenever a leader is
dealing with a fresh or unfavorable matchup, this method is effective. This technique has certain
drawbacks, such as denying team members the ability to be innovative because all decisions are
being made by that of the leaders. This strategy makes all employees reliant on the managers but
instead of their interdependence, which lowers team morale. Team members are frequently
irritated & believe that their opinions are unimportant.

Another issue which is facing by the hotel is related with the cultural differences,
Organizations encounter cultural diversity in the business since each consumer has a distinct
culture, customs, & perspectives on issues. It is critical to handle each aspect of the hotel
correctly so that they may provide items that are appropriate for each heritage. Premier Inn
occasionally has difficulties while working with colleagues from various cultures, since they are
hesitant to communicate & express their thoughts especially in public. That becomes harder to
integrate as a result of this element, & it also has an impact on multicultural work styles Because
of the various cultures & ethnicities, communicating becomes more challenging. In order to
resolve this issue, the manager and leaders of the hotel need to adopt the Democratic style, When
leaders feel it is appropriate, they can disclose intelligence with their coworkers in a democratic
approach. Employees' work obligations may be affected by the material provided. Staff &
teammates would be included in the decision-making procedure under this method, & that each
company's input is valued. This approach also encourages team members to work together &
have a good attitude. It boosts team members' inventiveness while also assisting employees in
their development & growth. It is a working style that allows individuals to operate according the
needs & organizational requirements (Hamlin, 2016). This method also facilitates
communication within the team & leaders. It is analyzed that there are various benefits &
drawbacks to this method. The benefits of a democratic management style include the
encouragement of teamwork between leadership & staff. In this leadership style, the leader
receives a wide range of ideas & perspectives. It also boosts the company's productivity &
creates a high degree of group participation. Because group members are active in outcome, the
organization's innovation is maintained. It also has certain drawbacks, such as the fact that when
each group member's viewpoint is considered, the decision-making processes is delayed. This
also leads to team discipline problems &, in certain cases, staff manipulation inside the company.
When a larger number of employees are involved in decision-making, it might lead to
misunderstanding & an ineffective communication among teammates. Premier Inn follows this
strategy & they want each person to be involved in decision-making.
The other issue also came under the equality and diversity issue for the hotel such as Ethnic
distinctions, it is determined that hospitality business faces various ethnic variances since each
employee who works in a hotel or collaborates on a project or task come from different racial
heritage. One out of every six employees in the hospitality business is about an ethnic minority

heritage, while the remainder is deemed economic workers. So various workers have distinct
qualities & experiences, which might make a big difference or cause problems when it comes to
cooperating with them. Workers in a typical economy look at wage, contractual arrangements, &
industry, but when compared to ethnic groups, these factors are rarely considered. Because of
these inequalities, production suffers, social cohesiveness suffers, & inventiveness suffers at
Premier Inn. In order to overcome the impact of this issue on the hotel, Laissez faire style needs
to consider by the leaders of the hotel. It is determined that laissez faire method is the polar
opposite of the autocratic style, which entails relatively little control since the leaders allow the
coworkers to go with the flow. People trust their coworkers in this manner, & the leaders blindly
believe the employees in decision - making procedure & inventiveness. When things don't go as
planned & reach a breaking point, team leaders look distant. As previously said, it is beneficial to
delegate responsibility to teammates; yet, this manner might cause business units to go awry
(Remington, & Kitterlin-Lynch, 2018). This approach has various benefits as well as drawbacks.
The benefits of this design are as follows: It enhances an individual's ability to practice
leadership approach. This approach fosters innovativeness while reducing the risk of failure. It
increases the level of trust between the project leader & the followers. This method recognizes
each group member's interdependence (Kang, Kim, & Song, 2019). There are certain
disadvantages to this technique, such as the fact that it lowers the organization's output, resulting
in a loss. This method also causes disagreements among teammates & a great deal of uncertainty
about their roles & functions in relation to their assignments. This technique will not work with
an organization with inexperienced or inexperienced personnel. It is critical for an organization
to understand the benefits & drawbacks of this approach, as it is tough to discover in the
company. The organization that chooses this model will have a high percentage of staff turnovers
(Ozdemir, Ar, & Erol, 2020).
Challenges faced by Hospitality Industry, there are numerous obstacles that the hotel
industry has, & one of the difficulties that Premier Inn is experiencing is the application of
technology. In modern environment, new technology is always changing, such as verification,
online ordering, & payment via phone applications. As an outcome of the latest updates, it has
become very difficult for the hotel to provide a positive client experience. If equipment is not

kept up, the hotel's client base will dwindle, & customers will change their preferences. It is
analyzed that Impression management is however a challenging task for this industry, as
everyone is moving online these days, including hotel websites, photographs, & comments about
their personal experience.
Environmental sustainability is also regarded as a problem, as each business is currently under
pressure to take environmentally friendly practices in order to remain competitive in the global
marketplace. Each hotel also has a social obligation to implement sustainability practices such as
avoiding disposable products, paper bags, & biodegradable items that are not bad for the
environment. Because every tiny move has an influence on the earth. As it becomes more
difficult for hotels to use only environmentally friendly items, food is produced during parties, &
at theme parties, certain goods that are not environmentally friendly are utilized in the decoration
(Griffin, & Raj, 2018). It is determine that Communities offer but want to be remembered, &
they want to be handled personally rather than as part of a system, therefore Premier Inn has
obstacles in personalized the consumer experience. Customers nowadays desire a high level of
personalization, & they are drawn to it. It has gotten difficult for this business, & they are
looking for new & inventive strategies to grow their consumer base in some kind of a unique
way & turn them into loyal consumers (Nisha, & Cheung, 2022). In order to resolve all these
challenges , Premier Inn hotel need to implement the Coaching leadership style , this style is
helpful in supporting, guiding, delegating, & coaching are the four key elements that coaching
leadership revolves around. These tactics may be used by every leader, depending on their
condition & surroundings. This technique aids the individual in perfecting the employee's work
position & talents. This management approach aid team members grow professional & personal
growth over time. The team leaders in this situation push the team members in just such a
method that they grow & are able to achieve their desired outcomes. This motivates employees
doing something novel & creative in order to learn new things. The main goal of this strategy is
to help employees realize their full potential. In this situation, the leader directs the people to
maximize themselves & attain their goals in order to ensure the organization's long-term
viability. In this case, the leader gets the best in his or her members of the team by encouraging
them to do new things. This technique has the advantage of encouraging dialogue while also

incorporating useful feedback. This leader is constantly helpful & nonjudgmental, & he or she
also generates fresh chances for creative thinking & personal growth. It is analyzed that there are
certain downsides to using this approach in a company, such as the fact that it requires a lot more
energy, time & resources, & it does not provide efficient & also quick outcomes, & it cannot be
used by firms that are rigid about their reactions & activities (Mohamed, & Alseyoufi, 2018).
Recommendations, In order to resolve the issues and overcome the challenging situations, there
are some recommendations are recommended which are discussed below-
Premier Inn must keep good customer relations, as each evaluation makes a difference &
can make or break the hotel's notoriety. Maintaining personnel is also a difficulty, as the hotel
business is recognized for having the greatest staff turnover. As employees' aspirations alter
through time, the attrition rate rises, as well as the most valued employees may leave the
company (Higgins-Desbiolles, 2020).
Leaders and managers of hotel need to focus on the managing advancement also
broadens team members' perspectives by delivering learning programs that teach team members
to respect their coworkers & to avoid harboring unfavorable feelings toward them. It also aids
managers in achieving career objectives, since a development time always aids staff members in
identifying & achieving their particular career objectives in a systematic manner. Managers need
to ensure that employees put their abilities to good use in order to fulfill the organization's goals
& objectives. This organizational learning also prepares professionals for leadership by
developing leaders for a brighter future while improving the effectiveness of the organization's
company activities (Sallot, Avery, & Springston, 2020).
In order to improve and manage the growth at Premier Inn , it is necessary to allows the business
to recruit the most qualified & skilled workers. This gives possibilities for the restaurant's team
workers to enhance their talents & skills, as well as make personnel capable of making beneficial
organizational changes soon. This generates a favorable atmosphere for personnel' continued
growth, & administration includes a recognition & reward programs in the workplace, which
stimulates & motivates them to make greater changes.
It is necessary for the leaders and managers both is to work as a learner, setting new
goals for their people to help them improve from the previous day. As a learner, possess all of

the necessary & important talents, information, & experiences to assist the organization in
achieving its strategic goals & to ensure that the organization's processes are sustainable. A
leader also acts as a communicator since communication is one of the most powerful & crucial
abilities a leader can have if only because, no leader can persuade or convey their views for the
betterment (Sharma, Singh, & Singh, 2021).
SWOT Analysis
Strengths Weaknesses
 Hotel mainly contain various awards
like Chain of the Year at in context of
British travel awards
 Hotel Premier Inn has been recognized
with the several awards and contain
one of finest and specific hotel chains
in Britain
 This hotel is considered as the
country’s largest hotel brand with more
fifty thousand rooms & nearly seven
hundred hotels.
 This is Premium Brand of hotels
 It is analyzed that various deals & also
offers for customers for the online
booking
 This hotel is highly advertised and
chain of hotels.
 Brand rivalry is fierce, resulting in slim
profit margins.
 Global footprint isn't as well-
developed as that of multinational hotel
brands.
Opportunities Threats

• Increasing strategic collaborations
• it is analyzed that Investing in digital
marketing
•it is determined that Increasing strategic
collaborations • Investing in digital marketing.
 It is analyzed that Private rooms are
available.
 Hostels Backpackers’
Premier Inn is a well-known British hotel chain with over 700 locations across the world.
The firm was created by Whitbread in 1987 as a consequence of a merger between Premier
Lodge and Travel Inn. Premier Inn hotels are run by a strategic collaboration between top
multinational firms and Whitbread PLC, the UK's biggest hospitality company. There are
various strengths of the hotel like brand image, reputation, structure, employees. And the main
weakness of the company is competition. This helps the Premier Inn brand to grow in popularity
across the world. It is determined that Premier Inn is a hostel with fewer services, allowing for
affordable pricing for its guests. Despite the inexpensive accommodation prices, the hotel quality
meets or exceeds industry norms (Premier Inn, 2017).

Conclusion
On the basis of this report , it can be concluded that leadership and management in an
organization is critical, as it fosters mutual appreciation amongst managers and consumers,
which enhances the work atmosphere in a hotel or any sector. Problem-solving skills are
developed as a result of this, which also aids in the development of managers' linguistic skills
and bargaining abilities. It was also discovered that different ways are employed to manage the
workers in the business. This survey also indicated that the many issues that businesses confront
may be resolved via efficient methods. It is analyzed that the hotel business has a number of
issues, which must be examined on a regular basis in order to protect the company from major
external dangers. It was also discovered that the Premier Inn hotel encountered several obstacles
and concerns, but even that they overcame them via effective leadership and management tactics.

References
Calderwood, L.U. and Soshkin, M., 2019, September. The travel and tourism competitiveness
report 2019. World Economic Forum.
Chang, Y.Y., 2016. Multilevel transformational leadership and management innovation:
Intermediate linkage evidence. Leadership & Organization Development Journal.
Cole, K., 2018. Leadership and Management: Theory and Practice. Cengage AU.
Gold, J. and Thorpe, R., 2016. Leadership and management development in small and medium-
sized enterprises: SME worlds. In Gower handbook of leadership and management
development (pp. 159-176). Routledge.
Griffin, K. and Raj, R., 2018. The importance of religious tourism and pilgrimage: Reflecting on
definitions, motives and data. The international journal of religious tourism and
pilgrimage, 5(3), pp.2-9.
Hamlin, B., 2016. Evidence-based leadership and management development. In Gower
handbook of leadership and management development (pp. 223-246). Routledge.
Hassi, A., 2019. Empowering leadership and management innovation in the hospitality industry
context: The mediating role of climate for creativity. International Journal of
Contemporary Hospitality Management.
Higgins-Desbiolles, F., 2020. The “war over tourism”: Challenges to sustainable tourism in the
tourism academy after COVID-19. Journal of Sustainable Tourism, 29(4), pp.551-569.
Kang, S., Kim, W.G. and Song, H., 2019. Exploring the role of travel and tourism in sharing
economy activities: a case study of South Korea. Journal of Quality Assurance in
Hospitality & Tourism, 20(5), pp.599-616.
Lacle, F., 2021. Travel and Tourism in the Caribbean: Challenges and Opportunities for Small
Island Developing States. Island Studies Journal, 16(2), pp.385-388.
Lima, M.G.S., Lima, S. and Seyfried, 2018. Traveller Vulnerability in the Context of Travel and
Tourism Contracts. Springer.
Mohamed, T.Z. and Alseyoufi, T.S., 2018. Evolution and impact of terrorism in the Middle East:
implications for Egyptian travel and tourism. International Journal of Religious Tourism
and Pilgrimage, 6(3), pp.86-106.
Nghia, T.L.H., Phuong, P.T.N. and Huong, T.L.K., 2020. Implementing the student-centred
teaching approach in Vietnamese universities: the influence of leadership and
management practices on teacher engagement. Educational Studies, 46(2), pp.188-204.
Nisha, F. and Cheung, C., 2022. Locating Muslimah in the travel and tourism research. Tourism
Management Perspectives, 41, p.100940.

Ozdemir, A.I., Ar, I.M. and Erol, I., 2020. Assessment of blockchain applications in travel and
tourism industry. Quality & Quantity, 54(5), pp.1549-1563.
Pencarelli, T., 2020. The digital revolution in the travel and tourism industry. Information
Technology & Tourism, 22(3), pp.455-476.
Remington, J. and Kitterlin-Lynch, M., 2018. Still pounding on the glass ceiling: A study of
female leaders in hospitality, travel, and tourism management. Journal of Human
Resources in Hospitality & Tourism, 17(1), pp.22-37.
Sallot, L.M., Avery, E.J. and Springston, J.K., 2020. Opportunity Knocks: Putting
Communication Research into the Travel and Tourism Risk and Crisis Literature.
In Handbook of Risk and Crisis Communication (pp. 654-666). Routledge.
Sharma, P., Singh, R.,and Singh, A.K., 2021. Journal of teaching in travel &tourism: a
bibliometric analysis. Journal of Teaching in Travel & Tourism, 21(2), pp.155-176.
Škare, M., Soriano, D.R. and Porada-Rochoń, M., 2021. Impact of COVID-19 on the travel and
tourism industry. Technological Forecasting and Social Change, 163, p.120469.
WYMAN, O., 2020. To recovery & beyond: The future of travel & tourism in the wake of
COVID-19.
Online
Premier Inn Hotels Overview, 2022 [Online ] Available Through
<https://pitchbook.com/profiles/company/52368-76#overview>