Leadership and Management Theories and Strategies for Unilever

Leadership and
Management in the
Workplace

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
It refers to those capabilities of the individual which is important for them to influence the
behaviour and attitude of the employees in the organisation. Leadership and management is one
of the most important aspect of the modern day as it helps the managers of the organisation to
manage the employees and lead them in the direction of organisational objectives. Leaders are
the essential part of the company as the function of providing motivation to employees are
performed by them. The managers of the organisation are the key persons of the organisation
which provides leadership in the organisation. It is very important for the managers of the
organisation that they develop various effective leadership skills in them so that all the
employees of the organisation can follow the right direction (Ahmad, 2018) . The organisation
which is chosen here to demonstrate this report is Unilever. It is one of the multinational
organisational of United Kingdom and deals in consumer goods industry of United Kingdom.
This report states various theories of leadership and management in relation to the management
activities. It states various factors which influence the development of culture in the organisation.
It also states brief discussion related to the motivation strategy for the selected organisation.
TASK
P1 explanation related to theories of motivation
There are different types of leadership theories are developed in the market by the
experts. The main aim of these leadership theories is to aware the business organisations about
the importance of leadership in the organisation. The brief discussion related to different
leadership theories in relation to Unilever are given below:
The great man theory
It refers to those theory of the leadership which focuses on the criteria that the leaders are
born not made. It is one of the popular concept of 19th century under which most of the people
believe that leadership is an inherent quality of the individual . As per this theory of the
leadership, the management of the organisation does not make any skills training and
development programme for the employees and try to find the natural leaders. These types of
leaders are generally posses some natural qualities such as intelligence, courage, confidence and
intuitions.
The trait theory

This theory states that there are some natural qualities are present in the individual such
as courage and intelligence can create a effective leader but it is not right to say that if the person
have these qualities than they have effective leadership skills (Akhras, 2018). The leadership
skills of the Leaders requires proper training and development to be established in the personality
of the individual. It is possible that leaders are good communicators and listener but not every
good listener and communicator are the effective leaders.
The behavioural theory
It is one of the most important and valuable theory of leadership which states the
environment of person not their natural qualities makes them effective leaders. This theory of the
leadership focuses on behaviour of the the person which makes them effective leader in the
organisation. The most important and critical concept in behavioural theory is conditioning. The
conditioning states that the person or leaders of the company are act according to their behaviour.
It depends upon the behaviour of the leaders that what decisions they have taken in their
organisation.
The situational theory
The situational theory of leadership states that there is no particular style of leadership
should not be used by the leaders and it may be changed according to the situation. It is very
important for the managers of the organisation that they have knowledge of all the styles of
leadership so that any style can be used at a time of different situations (Alazmi and Alhajeri,
2022). The situational theory of leadership states that the good is one who has an ability to adapt
any style according to the situation. The ma/in feature of situational leader is that they are
flexible and change their behaviour and style according to the situation.
All the theories discussed above are very important for the management of organisation
as each theory has separates importance and scope in the market. The best theory for the leaders
of Unilever plc is situational theory of leadership. This theory requires to develop knowledge of
different styles of leadership in the leader so that they become flexible in different situations. The
leaders of the Unilever has to become more dynamic. It is very important for them that they
evaluate the situation effectively and use most favourable style of leadership in them.
P2 Explanation of different theories of management in organisational context