Analyzing the Role of Leadership and Management in Complex and Changing Business Situations within UK Retail Industry: A Study on ASDA

This research proposal aims to analyze the practical role of leadership and management in complex and changing business situations within the UK retail industry, with a focus on ASDA. The study aims to investigate different complex and challenging business situations that could exist within the UK retail industry, examine the impact of such situations on the organizational performance of ASDA, and determine the role of leadership and management of ASDA in dealing with complex and challenging business situations.

RESEARCH PROPOSAL

TABLE OF CONTENTS
• I n t r o d u c t i o n
• R e s e a r c h a i m a n d o b j e c t i v e s
• R a t i o n a l o f s t u d y
• L i t e r a t u r e r e v i e w
• P r o p o s e d m e t h o d o l o g y
• C o n c l u s i o n
• R e f e r e n c e s

Introduction
L e a d e r s h i p a n d m a n a g e m e n t
p l a y s a n i m p e r a t i v e r o l e i n
m a n a g i n g t h e b u s i n e s s
o p e r a t i o n s i n a s y s t e m a t i c
m a n n e r . M a i n a i m o f l e a d e r s
a n d m a n a g e r s i s t o h e l p t h e
e m p l o y e e s t o p e r f o r m a s s i g n
d u t i e s e f f e c t i v e l y s o t h a t
t h e y c a n c o n t r i b u t e t o w a r d s
o r g a n i z a t i o n a l s u c c e s s .

Research aim and objectives
T O A N A L Y Z E T H E P R A C T I C A L R O L E O F
L E A D E R S H I P A N D M A N A G E M E N T I N C O M P L E X
A N D C H A N G I N G B U S I N E S S S I T U A T I O N S W I T H I N
U K R E T A I L I N D U S T R Y. A S T U D Y O N A S D A
R e s e a r c h O b j e c t i v e s :
•T O I N V E S T I G A T E D I F F E R E N T C O M P L E X A N D
C H A L L E N G I N G B U S I N E S S S I T U A T I O N S T H A T
C O U L D E X I S T E D W I T H I N U K R E T A I L I N D U S T R Y.
•T O E X A M I N E T H E I M P A C T O F S U C H C O M P L E X
B U S I N E S S S I T U A T I O N S O N O R G A N I Z A T I O N A L
P E R F O R M A N C E O F A S D A .
•T O D E T E R M I N E T H E R O L E O F L E A D E R S H I P A N D
M A N A G E M E N T O F A S D A I N D E A L I N G W I T H
C O M P L E X A N D C H A L L E N G I N G B U S I N E S S
S I T U A T I O N S .

Rationale of study
I n p r e s e n t t i m e , o r g a n i z a t i o n s a r e l i k e l y t o
i m p l e m e n t u p d a t e d & a d v a n c e t e c h n o l o g i e s t o e n s u r e
f u t u r e g r o w t h . I n s u c h c o n d i t i o n , e m p l o y e e s a r e
l i k e l y t o f e e l p a n i c w h i l e w o r k i n g i n a n e w
e n v i r o n m e n t . H e r e , l e a d e r s h i p a n d m a n a g e m e n t p l a y
a c r u c i a l r o l e i n h a n d l i n g t h e o v e r a l l s i t u a t i o n i n
b e t t e r m a n n e r ( n o v a k , b r e z n i k a n d n a t e k , 2 0 2 0 ) .
T h e m a i n a i m o f p r e s e n t s t u d y i s t o a n a l y z e h o w
l e a d e r s a n d m a n a g e r s p l a y a n i m p o r t a n t r o l e i n
m a n a g i n g t h e c o m p l e x a n d c h a n g e s i t u a t i o n w i t h i n
t h e o r g a n i z a t i o n .

Literature Review
• D i f f e r e n t c o m p l e x a n d c h a l l e n g i n g b u s i n e s s
s i t u a t i o n s t h a t c o u l d e x i s t w i t h i n U K r e t a i l
i n d u s t r y
• I m p a c t o f s u c h c o m p l e x b u s i n e s s s i t u a t i o n s o n
o r g a n i z a t i o n a l p e r f o r m a n c e o f A S D A
• R o l e o f l e a d e r s h i p a n d m a n a g e m e n t o f A S D A i n
d e a l i n g w i t h c o m p l e x a n d c h a l l e n g i n g b u s i n e s s
s i t u a t i o n s

Proposed Methodology
R E S E A R C H P H I L O S O P H Y : F R O M T W O M A J O R R E S E A R C H
P H I L O S O P H I E S , P O S I T I V I S M H A S B E E N S E L E C T E D F O R
C O M P L E T I N G T H E E X I S T I N G P R O J E C T . T H I S W I L L H E L P
T H E I N V E S T I G A T O R I N G E T T I N G V A L I D O U T C O M E S I N
F U T U R E P E R I O D O F T I M E .
R E S E A R C H A P P R O A C H : O U T O F T W O R E S E A R C H
A P P R O A C H E S , D E D U C T I V E A P P R O A C H H A S B E E N
S E L E C T E D I N P R E S E N T C O N T E X T .
R E S E A R C H S T R A T E G Y : F O R T H I S P U R P O S E , T H E M A J O R
R E S E A R C H S T R A T E G I E S A R E Q U E S T I O N N A I R E , S U R V E Y ,
O B S E R V A T I O N A N D M O R E .
D A T A C O L L E C T I O N M E T H O D : I N C O N T E X T O F T H E
P R E S E N T R E S E A R C H P R O J E C T , P R I M A R Y M E T H O D O F D A T A
C O L L E C T I O N H A S B E E N U S E D A S I T I S H E L P F U L I N T E R M S
O F C O L L E C T I N G R A W A N D A U T H E N T I C I N F O R M A T I O N I N
S I G N I F I C A N T M A N N E R . O N O T H E R S I D E , W I D E R A N G E O F
S E C O N D A R Y I N F O R M A T I O N H A S B E E N T A K E N O U T F R O M
D I F F E R E N T S O U R C E S S U C H A S W E B S I T E S , A R T I C L E S ,
P U B L I C A T I O N S A N D M O R E .
S A M P L I N G : F O R T H I S P U R P O S E , 3 0 E M P L O Y E E S O F A S D A
H A S B E E N S E L E C T E D T H R O U G H R A N D O M S A M P L I N G
T E C H N I Q U E A S T H E Y W I L L R E P R E S E N T T H E E N T I R E
P O P U L A T I O N I N T R U E M A N N E R .

References
• C o o m b e s , J . A n d r y d e r , C . , 2 0 1 9 . W a l k i n g t o g e t h e r
t o c r e a t e h a r m o n y i n r e s e a r c h : A m u r r i w o m a n ’ s
a p p r o a c h t o i n d i g e n o u s r e s e a r c h
m e t h o d o l o g y . Q u a l i t a t i v e r e s e a r c h i n
o r g a n i z a t i o n s a n d m a n a g e m e n t : a n i n t e r n a t i o n a l
j o u r n a l .
• F l i c k , u . , 2 0 2 0 . I n t r o d u c i n g r e s e a r c h m e t h o d o l o g y :
t h i n k i n g y o u r w a y t h r o u g h y o u r r e s e a r c h p r o j e c t .
S a g e .
• H u g h e s , m . A n d b a r l o , S . , 2 0 2 1 . Y a r n i n g w i t h
c o u n t r y : a n i n d i g e n i s t r e s e a r c h
m e t h o d o l o g y . Q u a l i t a t i v e i n q u i r y , 2 7 ( 3 - 4 ) , p p . 3 5 3 -
3 6 3 .