Leadership Report

This report discusses the range of leadership styles and models that affect company working and employee performance. It also explores the impact of leadership on organizational culture and diversity management.

Leadership Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Leadership....................................................................................................................................3
Leadership approaches.................................................................................................................4
Leadership Styles ......................................................................................................................4
Organizational culture at Facebook.............................................................................................5
Diversity policies ........................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Leadership is the skill to motivate the group of people to achieve the set target goal of the
company with efficient manner. Efficient leadership occur when the effective communication
with others to engage in the activity to achieve the target goal of company. While the impact of
leadership is directly impact of organizational success. This report discuss all the range of
leadership style and model which effect the company working and to employees performance.
Some models discuss here is Victor V room's expectancy, Adams equity theory. However, it also
shows the impact of leadership on the organization culture and impact on diversity management
in company.
MAIN BODY
Leadership
Leadership is a quality or skill which is used by an individual to inspire and motivate
group of people. The leader is one who is having ability to stimulate others and effective
leadership is thought which are fresh as well as borrowed those are transfer to collective peoples.
By using an efficient leadership style in organization manager can lead its team to do quality of
work. Leader work is to influence group of people regularly its role is continuous till the task is
accomplished successfully. Leader should use various theories in its work for better control and
leading people. The theory explain how a leader build and how they will work in their
organization. The leader of Facebook and Dallas Mavericks are having their particular leadership
theories :
Adams equity theory : In this theory leader used to give equal opportunities to all the employee.
According to this theory the level of benefits that employees under leader receives, which are
compared to its contribution are affecting its motivation towards the work. Mark Zuckerberg
CEO of Facebook is trying to provide an equal opportunities and fairness to its potential
employees so that they are more motivated as group. The employee needs that they should get
enough benefit as their input. Facebook is a huge company, and they need equal support by their
team to achieve its target (Cummings and et.al., 2018).
Contingency Theory : According to this leadership style the situation are always different and a
particular leadership theory can not be applied in that situation (Fiaz, Su and Saqib, 2017). The
internal and external constraints which change the best way to lead the people In that particular

situation. Mark Cuban, CEO of Dallas Mavericks is having this theory to lead employees they
identify the leadership style as per situation which is helping the Dallas to achieve its objective.
Great man Theory : With the help of this theory leader have the ability to lead internally. As
per this theory leaders are born not made, so they are having qualities like communication skill,
social skill, intelligence and others. Mark Zuckerberg CEO of Facebook instruct its leader to take
this theory while leading the group people in the organization. The leadership should have all the
quality which are being required in this theory (Hallinger, 2018).
Leadership approaches
As the leader work is to inspire and motivate employees to work effectively towards the group
goal or organization goal. So with Theory of leadership the there are approaches as well which
are used by leaders in their works.
Innovative leadership: As the leader have knowledge for entire situation and try to make that
situation easy for all the peoples in the organization. The leaders in Dallas Mavericks are
efficient in visualizing the upcoming time for the company and having knowledge of what is
favourable for the Dallas also gives new ideas in working.
Authoritative leadership: leaders of Facebook are dictating all the process and policies regarding
the work as well as the goal that has to be achieved. The leader control and regularly direct the
employees so that they are focused to end goal (Ruben and Gigliotti, 2017).
Servant leadership : This leadership is widely practised by many organizations. The Dallas and
Facebook both leaders are using this approach. In this leader uses to put peoples in that work
before they think of it, and then they are involved in decision-making for the company.
Leadership Styles
Autocratic Style : In this style of leadership the leader uses to take less interference of people
who are working for achievement of overall goal. They make their own decision and take lesser
idea from the team. This style is not holding good impact in modern world as if the leader
himself take decision then employee get demotivated and not give their best. It runs on the
concept of do which leader says. Dallas Mavericks is using this type of style as their leaders are
very talented but yet the employee's working in that company get demotivated with the same
(Rudolph, Rauvola, and Zacher, 2018).

Democratic Style : This leadership style let leader to transfer the information to employee's that
will going to affect their performance, and they take approvals of employee before taking any
decision in the organization. Facebook's leaders are taking democratic style of leadership to lead
its employee's.
Transformation leadership style: from the above statements it can be critically stated that
leaders of both the company have make use of transformation leadership styles in order to
motivate and guide diverse individual regarding the way task can be performed. Leaders of both
the organization has set target or goals that need to be achieved by each employee’s on weekly or
monthly basis that helped them in pushing them outside the comfort zone (McKibben, Umstead
and Borders, 2017). Moreover, it can be understand that manager through motivating employee’s
to achieve the set goals is able to contribute in growth and success of organization in competitive
environment for longer time frame.
Transaction leadership: It is most common leadership style which is used by most of the
leaders in order to influence employee’s to give their best so that company can enhanced its
market share. Leader reward employees for their hard work which helps in motivating them
further to enhance their performance and productivity which helps company in enjoying
maximum market share. Facebook leader has make the best use of transaction leadership by
rewarding and recognizing employee’s that have work hard during previous years so that
company can attained its end goals (Arnold, 2017). The benefit which company gained through
transaction leadership is that it is able to clearly explained roles and responsibilities which need
to be performed by specific individual. Thus, it helps in reducing chance of conflict and
confusion thereby more productivity and benefits to organization in longer run.
Organizational culture at Facebook
Facebook is an American company founded in 2004 by Mark Zuckerberg, a student at
Harvard University. Company offers online social networking services across the world.
Recently the organization reached more than one billion users. The establishment maintain its
competitiveness partially through its organizational culture. As the culture within the system
defines the traditions, values and customs that influences the employees' behaviour. Facebook
uses its organizational culture to encourage creative thinking and innovation, which distinguish
the competition against firms like Google, Twitter etc. Culture highlight the creativity and

improvements within the organization as it facilitates innovation, which is highly important in
the social media business. With the help of cultural support Facebook developed its generic
strategies and intensive strategies (Lubis, 2020). The following characteristics are most
noticeable in the Facebook culture are:
 Creative problem solving and decision-making: The organization values the creativity
while solving problems of the employees and effective decision-making (Nikpour, 2017).
With the help of appropriate leaders, the organization is able to obtain the ability of
employees to generate extraordinary thoughts without any hesitation which enhances the
company's social networking. Through organizational culture characteristic, the company
is able to maintain the competitive image in the international market.
 Boldness: Facebook culture facilitates boldness among employees activities. This
particular feature intend to increase the company's adaptability while addressing business
issues. With the help of coach-style leadership approach the leaders of the organization
helps in developing boldness among employees to tackle their issues straight forward
without waiting to escalate to senior management. This culture creates a sense of
responsibility among employees and a feeling of owing the things on their own instead of
blaming others. Company benefits from this culture by reducing the negative effects of
troubles experienced in social media business.
 Speed: The most important and unique ability of the Facebook is that they easily adapt
the trends and changes required by their users. This ability of the company is directly
proportional of problem solving ability of the employees of the organization which can
be measured and increased with the help of effective leaders and their styles while
handling the employees. The company consider that it is important that their managers
react rapidly and positively towards new needs in the multinational market. This
corporate culture is enforced in the system through the distribution of tiny teams which
are lead by individual and capable leaders because small segmented teams are easily
controllable and support rapid changes required by the organization.
 Continuous improvements: Facebook has a structural culture which supports the
constant improvements. Institution believes that the improvement is a never ending
process. This type of culture within an organization encourages the small teams to give
emphasize on their products and measures to be taken to maintain its performances in

multinational market. The continuous improvement kind of culture helps the organization
to evaluate its performances in the market place and the company's strengths and
weakness and areas which required further improvements such as online security issues
was raised due to technological advancement and with the help of this feature the
employees of the organization easily handled the situation.
Diversity policies
In an organization, there are various individuals with different perspective, view and
belief working together as a team for achievement. So in order to handle diverse individual in the
organization company focused on formulating diversity policies which resulted in effectively
coordination of diverse individuals towards common goals. Like facebook, in its diversity
policies has stated that women are feel and open to communicate and take advantages of
opportunities for growth in organization. Leader by focusing on equality has tried to manage
diverse individual and motivated them to put their best so that company can retained its brand
image in minds and hearts of customers ( Cook, Zill and Meyer, 2020). There are several points
which has been included in diversity policies of Facebook such as commitment to equality, aim
to create a healthy working environment so that diverse individuals can active contribute in
growth and success of organization. On the other hand, Dallas Mavericks has included several
points in diversity policies such as there would be no discrimination between individuals on basis
of caste, gender, age and other factors. It has emphasis on providing healthy and safe as well as
open environment so that employee’s can easily communicate with each other thereby motivated
to give their best for benefits of firm. Furthermore, company while selecting particular
individual has give equal opportunities to all so that they can make use of their respective skills
and capabilities and helped in enhancing growth of organization. Therefore, it can be stated that
better diversity policies helps company in coordinating diverse individual to work as an team
rather than individual for achievement of common goals.
CONCLUSION
This report concludes that the leaderships is an important skill which help employees to
motivate towards the work and to achieve the target goal of company with effective and
efficiently working. It also helps organization to achieve the target goal by motivating the
employees which can be known from leaderships models and styles followed by organization.

Specially at the pandemic situation where Covid-19 impact the working of employee, leadership
help them to motivate for the work and working from home. However, leaderships which are
followed by Facebook and Dallas towards their employees to motivate them for the work which
is very important for every organization.

REFERENCES
Books and journals
Arnold, K. A., 2017. Transformational leadership and employee psychological well-being: A
review and directions for future research. Journal of Occupational Health
Psychology, 22(3). p.381.
Cook, A. S., Zill, A. and Meyer, B., 2020. Observing leadership as behavior in teams and herds–
An ethological approach to shared leadership research. The Leadership Quarterly, 31(2).
p.101296.
Cummings, G.G., and et.al., 2018. Leadership styles and outcome patterns for the nursing
workforce and work environment: A systematic review. International journal of nursing
studies. 85. pp.19-60.
Fiaz, M., Su, Q. and Saqib, A., 2017. Leadership styles and employees' motivation: Perspective
from an emerging economy. The Journal of Developing Areas. 51(4). pp.143-156.
Hallinger, P., 2018. Bringing context out of the shadows of leadership. Educational management
administration & leadership. 46(1). pp.5-24.
Lubis, F.R. and Hanum, F., 2020, December. Organizational culture. In 2nd Yogyakarta
International Conference on Educational Management/Administration and Pedagogy
(YICEMAP 2019) (pp. 88-91). Atlantis Press.
McKibben, W. B., Umstead, L. K. and Borders, L. D., 2017. Identifying dynamics of counseling
leadership: A content analysis study. Journal of Counseling & Development, 95(2).
pp.192-202.
Nikpour, A., 2017. The impact of organizational culture on organizational performance: The
mediating role of employee’s organizational commitment. International Journal of
Organizational Leadership. 6. pp.65-72.
Ruben, B.D. and Gigliotti, R.A., 2017. Communication: Sine qua non of organizational
leadership theory and practice. International Journal of Business Communication. 54(1).
pp.12-30.
Rudolph, C .W., Rauvola, R. S. and Zacher, H., 2018. Leadership and generations at work: A
critical review. The Leadership Quarterly. 29(1). pp.44-57.