Leadership Theories and Amazon's Business Strategies Report

This report provides a comprehensive analysis of leadership theories and their practical application within Amazon. It begins by exploring the impact of various leadership theories, including situational leadership, contingency theory, Vroom's expectancy theory, and Adams' equity theory, on Amazon's development and workforce. The report examines how these theories have been utilized by Jeff Bezos to motivate employees, drive change, and foster a dynamic company culture. It then delves into the influence of leadership on company culture, diversity management, and the creation of an inclusive work environment, discussing how Amazon has adapted to external environmental factors and implemented policies to support these aspects. The report concludes by summarizing the key findings, highlighting the positive impact of leadership on Amazon's structural domains, revenue growth, and global goodwill.

Leadership Report

Table of Content
INTRODUCTION................................................................................................................................2
Impact of leadership theories...........................................................................................................3
Impact of leadership on company culture and divesrity management.............................................5
CONCLUSION....................................................................................................................................7
REFRENCES.......................................................................................................................................8

INTRODUCTION
Leadership can be understood as one of the most essential aspect within art of motivating
people for achiveing new goals formative for structural innovation and to direct new work sceanrios
imperatively. Amazon is one of the biggest ecommerce brand serving people with best products and
services, whose leader Jeff Bezos is one of the best world renowned leader known for best decision
making potentialites. The reoport will be conducting analysis towards various theories and models
of leadersip and their functional impact in influencing and persuading employees widely. The
research will also discuss impact of leadership on company culture, diversity management and also
productive usgae of performance culture for competitive growth among varied domains to creat
inclusive work culture.
Impact of leadership theories
The leadership theories have mjaor impact on brand development and cultural workforce
evolution which has also identified competencies functionally, also Jeff Bezos has been
competitively using leadership theories for motivating change within employees fucntional
standards. Practices of motivation plays wide integral role for shaping new cultural standards
commitments among employees and also for strignent workforce diversity. Jeff Bezos is one of the
fastest dynamic moving leader within recent global period for generating stronger decisions and
influencing key decisions among new domains for keeping up targets at frame (Baker and et.al
2020).
Situational leadership style is a theory given by Hersey and Blanchard. This theory of
leadership is based upon the concept that there is no single leadership style which can be considered
as the best one. Rather than it depends on the strategies and leadership style most appropriate
according to the situation and task (Zigarmi and Roberts, 2017). This theory varies on the
circumstances a leader is facing. It is expected by the leader to hold the situation in hand in the most
appropriate way. There are four styles within situational leadership theory . These are tell, sell,
participate and delegate. Following situational leadership there are many benefits to amazon. While
in context with amazon it faced an issue about inconsistent communication. The leader implied
situational leadership style in order to resolve the issue it conducted one-to-one sections between
the two parties to develop communication.
Amazon also faces critical issue regarding the price war as there is a lot of competition. To
overcome the problem of reducing down the price of the product the leader opt situational
leadership style by which it focuses upon keeping the price as it is and increasing value to products
and services. Moreover , these leadership styles helps a leader take more effective and smart

decisions and benefited in the growth of the company. Situational leadership is easy to understand
thus when Amazon's leader adopt the following style to meet the needs of the followers. Also, the
work is done easily and effectively (Imron, Satria and Puspitaningtyas, 2019). It also helps build
healthy relationship between the follower and the leaders which results ultimately in the growth of
the organization.
Contingency Theory is given by Fred Fiedler. It refers that there is no appropriate way to
lead a corporation, to organize a business or to make a decision. It focuses upon effectiveness of the
leaders. It presents the idea that a behaviour cannot be adapted or modified. It implies that leaders
cannot be effective in all circumstances the way a leader manage the situation depends on the
condition. Amazon also steadily faces the issue of changes in sales tax law, with the changing
government many states are passing different sales tax laws in order to tackle the situation the
leader opt contingency leadership style (Contingency theory, 2021). Quoted style changes according
to the situation it helped the leader of amazon to change its policy accordingly and enhanced its
ability of decision-making. Thereafter, the adoption of such style help amazon to design its
organisational structure and develop strategies. The above mentioned both leadership style have
helped the leaders to be better communicators and have resulted in the continuous growth of
amazon (Bachrach and Mullins, 2019). With the implication of these styles leaders are able to
identify their strength and weaknesses. These leadership styles helps in developing higher level of
productivity and performance. The following style guide the leaders in right direction, help to carry
out plan and is consider as an important factor in terms of motivating people.
Vroom expctancy theory:
The vroom expectancy theory assumes behviour results within workforce by bringing
conscious choice among working decisions whose purpose is to maximise new pleasure aspects and
minimize pain factors within leadership styles. The theory also focuses on fact that employee
performance is based on individual factors such as personality, skills components and knwoledge
for better experience abilities. Vroom expextancy theory informatively focuses on three variables
which are valence,expectancy and instrumentality by which there is upgradation of morale factors
among emoployees for generating stronger enrichment of new ideas effectively. Vroom expectancy
theory specifically focuses on new work domains of culture strignent diversity where focus is
developed at Amazon to evolve dynamically within new evocative aspects for larger scale
motivation. Jeff Bezos has been strategically moving ahead for strategic growth within new ideas
development aspects and for motivatng new ideas keenly, which has been also analysed to be
evoking new change within workforce structural motivation scenarios informatively ( Golensky.
and Hager,2020).

Adams equity theory of motivation
The equity theory of motivation deals with various ways that people compare value within
employees to various similar work situations for stronger work growth diversity. It assumes that
people motivation in Amazon is based on desire to be treated equally and fairly, for which there are
new scale imperatives to deliver new horizons for larger profund goals imperatively. Adams equity
theory of motivation also analyses wider change domains fairness andif they identify inputs and
output ratios specifically for keeping up new vision oriented growth within varied horizons. Adams
theory of motivation ehances creative functional standards goals imperatively for skills growth
domains and also for potentcies development, levearging larger scale diversity enrichment. Jeff
Bezos uses this theory of motivation for developing strignent cultural growth and effective new
ideas informatively, on which up scaled new domains of influencive aspects can be reached on.
Amazon has been dynamicaly moving ahead on motivating employees for new changed
identification aspects, train employees in advance format and also adhering to fundamental scale of
aspects
Analysis of both theories enable us to conclude that Amazon leader Jeff Bezos with strong
lwadersship style and motivation theories aim to deliver quick dynamic strength oriented efficacy
profoundly on which new scale connective strengths have been competitively buid on. Amazon
leader aims to be moving on with innovation and workforce strength ideas, keenly bringing on new
strengths within ideas and also to shape leveraged ideas informatively where Jeff Bezos is
imperatively heading towards new cultural strengths (Zaman, Nawaz and Nadeem, 2020).
Impact of leadership on company culture and divesrity management
The impact of leadership on comany culture and diversity management has been
specifically huge for generating stronger management scale connective efficacy within
management and also functionally enhance corporate strcuture. Amazon Jeff Bezos has been
identified to be one of the best dynamic leader, whose vision and training style aims to be evolving
within new horizons whcih can be analysed as follows (Gümüş, Bellibaş and Hallinger, 2020).
Functions of company performance culture: Amazon leader Jeff Bezos focuses on functions of
company performance culture to be widely innovative where new ideas and visions are practically
given shape by bringing on new platforms imperatively. There is dynamic growth coming on
within new fundamental scale efficacy where employees are motivated for bringing on new ideas,
generate efficiencies within working visions and also up scale performance metrics widely. This can
be identified to be positively shaping Amazon new expansion strategies widely for ceative goal
diversification and also to potentially keep up informative structured leadership styles at pace.

Amazon leader has been strategically moving on for keeping up new targets at frame for keen
moving on new domains of enriched strengths and vision oriented goals widely, where diversity of
ideas are practically taking positive shape.
Leader influence culture and cultural change: Jeff Bezos leadership infuence culture and cultural
change aspects have been dynamically shaping new avenues of cultural strength, varied new ideas
evoolvment and also uprise larger scale collective strengths . The company has been dynamicaly
shapping new training aspects for all employees joining in newly and also to bring on compotent
scenarios widely for up scaled targets at frame. The leader has been strategically influencive at
Amazon for bringing new horizons of motivation domains, also to keep up skilled growth among
employees to build on aspects whcih are rationally strignently innovative. Leaders influence cultue
brings on strategic change shift to be dynamically taking on fast changes, where employees are give
new platforms widely and also operational innovation generating new scale evolution
fundamentally. Cultural change for keeping up keen targets at frame also demands leaders to be
diversely propogate, also bring on keen stregths widely and generate technical innovation for keen
new changes implicated widely ( Hammad, Samier and Mohammed, 2020).
Impact of leadership on company culture and diversity management policies: Jeff Bezos as leade
aims to bring on skilled efficacy compotents where new vision oriented idea are widely
appreciative within culture,for keeping up with competitive aspects. Diversity management
principles have strong profound impact on new strengths avenues for keeoping up with new creative
domains and also enhanced leadership styles to evolve on new domains of fucntional strengths.
Amazon performance has been strategically moving ahead with its bes skilled employee workforce
where new ideas and vision approached aspects have been idetified to be actively moving ahead
strategically. Impact of leadership at Amazon has been positively shaping new structural domains
widely and also keenly raise functional standards, where there is revenue target growth and also
goodwill among consumers globally.
Impact of extrenal envirionment to create inclsuive work culture: The impact of external business
environment in creation of inclusive work culture has been identified to be widely strong for
generating wider reach creative skilled workforce. With various new external business environment
aspects coming in, there is largers scale growth diversification on which Jeff Bezos aims to be
functionally active for training employees with new ideas and also to evolve on new domains
strategically (Marques and Gomes, 2020). The external business environment has varied domains
within global industry aspect where work culture demands new changes to be dynamically pooling
on and also for perpetual growth on keen aspects where Jeff Bezos has been keeping up active
leadership styles. Amazon has been alo growing widely towwards new strategies for fighting

COVID-19 and also for functional strengths to keep up targets at reach. There has been also seen
practical rise in capital investments to train employees for fast hygenic operational services and also
socpe up keen domains imperatively, also to evolve on new quest horizons widely for generating
global competitive goodwll. Amazon is one of the best brand whose vision towards dynamic
changes within services and products have been compotently moving ahead, also for yielding new
functional standards efficacy marks within larger competitive scope goals.
The above factors analysed have in detail concluded Amazon leader Jeff Bezos leadership to
be profoundly positively shaping workforce structure domains imperatively and also for raising new
innovation widely to evolve on new changes strategically. There has been competent rise among
keen profound scenarios witin Amazon working domains for keeping new synergies at pace, for
strategic profound growth and also to evolve on new potent domains for technical rise on revenue
and goodwill aspects (Reynolds and Mckimm, 2020).
CONCLUSION
The report has concluded various aspects of leadershi theories whcih are sutuational and
contingency theories of leaderships adopted by Amazon leader Jeff Bezos fo bringing on
informative dynamic shift to evolve on best competitive aspects. The research conducted within
study also delivers analysis on fact that leadership has profound role for bringing change aspects at
varied domains, also for yielding new skilled growth among workforce with implementation of
motivation theories. The report has concluded impact of company leadership on company culture
and diversity management to be stronger, where Jeff Bezos is one of the best leader for keeping up
innovation and trained advancment at frame among company work goal targets.

REFRENCES
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leadership and management in Turkey: a bibliometric review of international
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